Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 2 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

39/100

Site name appears as

Page title	Filter Icon
og:site_name	—
twitter:site	@kslcom
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
No social share image — shared links render as bare URLs
og:image missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

200 links checked, 196 healthy, 4 broken

REVIEW

200 links checked, 196 healthy, 4 broken

196 of 200 links are healthy

Broken link: https://ksl-d.openx.net/w/1.0/jstag?nc=6686-KSL_News

Found in <script src>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.ksl.com/weather/skiReport

Found in <a href>. Returns HTTP 500.

Got: HTTP 500

Broken link: https://myaccount.ksl.com/create-account?forward=https%3A...

Found in <a href>. Returns HTTP 429.

Got: HTTP 429

Broken link: https://ksl.com/article/51487314/have-you-seen-this-frodo...

Found in <a href>. Returns HTTP 404.

Got: HTTP 404

200 total 193 healthy 4 broken 3 redirects

Broken Links (4)

Status	URL	Found in	Error
404	https://ksl-d.openx.net/w/1.0/jstag?nc=6686-KSL_Ne...	`<script>`	Not Found
500	https://www.ksl.com/weather/skiReport	`<a>`	Internal Server Error
429	https://myaccount.ksl.com/create-account?forward=h...	`<a>`	Too Many Requests
404	https://ksl.com/article/51487314/have-you-seen-thi...	`<a>`	Not Found

Redirects (3)

URL	Destination	Found in
https://www.thememories.com/ksl/obituari...	https://www.thememories.com/ksl/obituari...	`<a>`
https://www.thememories.com/ksl/obituari...	https://www.thememories.com/ksl/obituari...	`<a>`
https://www.thememories.com/ksl/obituari...	https://www.thememories.com/ksl/obituari...	`<a>`

200 https://www.googletagmanager.com/gtag/js?id=GT-KT49CVZH&l=ks... <script>

200 https://d2ogoirb28wat7.cloudfront.net/bl-0d6ee0c-af3a330d.js <script>

200 https://d2ogoirb28wat7.cloudfront.net/b-1d867af-bfaa531f.js <script>

200 https://img.ksl.com/slc/2951/295162/29516202.png <link>

200 https://ksl.com/manifest.json <link>

200 https://www.ksl.com <link>

200 https://www.googletagmanager.com/gtm.js?id=GTM-TVLZ5Z&l=kslD... <script>

200 https://d7d3cf2e81d293050033-3dfc0615b0fd7b49143049256703bfc... <script>

200 https://tags.srv.stackadapt.com/events.js <script>

200 https://survey.survicate.com/workspaces/1bd841b86685b6723d8b... <script>

200 https://client.px-cloud.net/PX2sZ8xyop/main.min.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-JW89DL7T5D&l=k... <script>

200 https://cookie-cdn.cookiepro.com/scripttemplates/otSDKStub.j... <script>

200 https://img.ksl.com/slc/3152/315280/31528005.png <link>

200 https://img.ksl.com/slc/3152/315280/31528017.png <link>

200 https://d3njgrq4uvb497.cloudfront.net/styles--ksl-2c2d.css <link>

200 https://static.ksl.com/ksl-responsive-header/ksl-header.css <link>

200 https://cookie-cdn.cookiepro.com/scripttemplates/202512.1.0/... <script>

200 https://static.rubyblu.com/tracker.js <script>

200 https://media.twiliocdn.com/sdk/js/conversations/releases/2.... <script>

200 https://static.ksl.com/m-ksl-messages-twilio-client/messages... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/js/gpt... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/dict/m... <link>

200 https://tags.srv.stackadapt.com/sa.css <link>

200 https://fundingchoicesmessages.google.com/i/21740664820?ers=... <script>

200 https://fundingchoicesmessages.google.com/f/AGSKWxVE1LH7-isA... <script>

200 https://www.ksl.com/ <a>

200 https://www.ksl.com/news/utah <a>

200 https://www.ksl.com/news/features <a>

200 https://www.ksl.com/news/us <a>

200 https://www.ksl.com/news/world <a>

200 https://www.ksl.com/news/voces-de-utah <a>

200 https://www.ksl.com/news/idaho <a>

200 https://www.ksl.com/news/traffic <a>

200 https://live.ksl.com <a>

200 https://sports.ksl.com <a>

200 https://sports.ksl.com/nba/utah-jazz <a>

200 https://sports.ksl.com/utah-mammoth <a>

200 https://sports.ksl.com/ncaa/byu <a>

200 https://sports.ksl.com/ncaa/utah <a>

200 https://sports.ksl.com/ncaa/utah-state <a>

200 https://sports.ksl.com/mls/real-salt-lake <a>

Open Graph

Action

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:image

The og:image tag provides a preview image for social sharing.

Missing og:url

The og:url tag specifies the canonical URL for the shared content.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

No image set

ksl.com

Utah Breaking News, Top Stories & Sports | World, US, Local

KSL is Utah's #1 source for news, sports, weather, and classifieds. Get the latest breaking news Utah cares about - today's news, current headlines, and more.

Preview quality · Twitter/X D · 60/100

twitter:card — summary_large_image
twitter:title — Utah Breaking News, Top Stories & Sports | World, US, Local
twitter:description — falling back from og:description
twitter:image — Add twitter:image — preview card without an image looks broken

No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

KSL.COM

Utah Breaking News, Top Stories & Sports | World, US, Local

KSL is Utah's #1 source for news, sports, weather, and classifieds. Get the latest breaking news Utah cares about - today's news, current headlines, and more.

Preview quality · Facebook F · 30/100

Description will be truncated (158 chars / 155 max)

og:title — Utah Breaking News, Top Stories & Sports | World, US, Local
og:description — KSL is Utah's #1 source for news, sports, weather, and classifieds. Get the latest breaking news Utah cares about - t...
og:image — Add og:image — preview card without an image looks broken
og:type — website
og:url — Add og:url — Recommended — canonical URL for the share
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Description will be truncated on Facebook (158 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)

No image set

Utah Breaking News, Top Stories & Sports | World, US, Local

ksl.com

Preview quality · LinkedIn D · 60/100

Description will be truncated (158 chars / 150 max)

og:title — Utah Breaking News, Top Stories & Sports | World, US, Local
og:description — KSL is Utah's #1 source for news, sports, weather, and classifieds. Get the latest breaking news Utah cares about - t...
og:image — Add og:image — preview card without an image looks broken

Description will be truncated on LinkedIn (158 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

ksl.com

Utah Breaking News, Top Stories & Sports | World, US, Local

KSL is Utah's #1 source for news, sports, weather, and classifieds. Get the latest breaking news Utah cares about - today's news, current headlines, and more.

Preview quality · Slack B · 80/100

og:title — Utah Breaking News, Top Stories & Sports | World, US, Local
og:description — KSL is Utah's #1 source for news, sports, weather, and classifieds. Get the latest breaking news Utah cares about - t...
og:image — Add og:image — preview card without an image looks broken

No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 57/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title		—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Custom type "NewsMediaOrganization" — unable to validate specific properties

JSON-LD Blocks

Block 1 : NewsMediaOrganization

8 properties Valid

{
  "@context": "http://schema.org",
  "@type": "NewsMediaOrganization",
  "brand": {
    "name": "KSL",
    "url": "https://www.ksl.com"
  },
  "slogan": "KSL is Utah&#039;s #1 source for news, sports, weather, and classifieds. Get the latest breaking news Utah cares about - today&#039;s news, current headlines, and more.",
  "address": "55 North 300 West Ste 400 Salt Lake City, Utah 84101-3502",
  "telephone": "801-333-7422",
  "foundingLocation": "Salt Lake City, Utah",
  "contactPoint": [
    {
      "@type": "contactPoint",
      "email": "web@ksl.com",
      "contactType": "KSL.com News Team"
    },
    {
      "@type": "contactPoint",
      "email": "classifieds@ksl.com",
      "contactType": "KSL Classifieds"
    },
    {
      "@type": "contactPoint",
      "email": "cars@ksl.com",
      "contactType": "KSL Cars"
    },
    {
      "@type": "contactPoint",
      "email": "deals@ksl.com",
      "contactType": "KSL Deals"
    },
    {
      "@type": "contactPoint",
      "email": "homes@ksl.com",
      "contactType": "KSL Homes"
    },
    {
      "@type": "contactPoint",
      "email": "jobs@ksl.com",
      "contactType": "KSL Jobs"
    },
    {
      "@type": "contactPoint",
      "email": "kslcomments@deseretdigital.com",
      "contactType": "KSL.com Comment Boards"
    },
    {
      "@type": "contactPoint",
      "email": "support@ksl.com",
      "contactType": "General questions"
    },
    {
      "@type": "contactPoint",
      "telephone": "800-794-1611",
      "contactType": "Utah.com Reservation Information"
    },
    {
      "@type": "contactPoint",
      "telephone": "801-356-9077",
      "contactType": "Utah.com Advertising Opportunities"
    }
  ]
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.