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https://passionfish.com.au

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
73
GRADE
C
FIX
2
REVIEW
3
PASS
4
INFO
0
Checks
9
4 PASS 3 REVIEW 2 FIX
F
Image Optimization
Action
5 issues found across 13 images
FIX
5 issues found across 13 images
Warning::
1 images significantly larger than display size
Resizing to display dimensions could save approximately 0 KB.
Got: ~0 KB wasted
Warning::
9 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
12 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 4 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
7 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
C
Rich Results Eligibility
Action
No JSON-LD found -- no rich-result eligibility
REVIEW
No JSON-LD found -- no rich-result eligibility
Info::
No JSON-LD structured data on the page
No `<script type="application/ld+json">` blocks found. Without structured data, search engines fall back to inferring page meaning from raw HTML -- which works but doesn't unlock SERP features (rich snippets, knowledge panel, FAQ accordion, breadcrumb trail). Adding even basic JSON-LD (Organization for the site identity, BreadcrumbList for navigation context) is a low-effort SEO win.
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

67/100

Site name appears as

Page titleHandmade Soy Candles Australia
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

passionfish.com.au

Passionfish Candles | Handmade Soy Candles Australia

Handmade soy candles & gifts from Passionfish Candles, Central Tilba. Shop unique home fragrance online. Perfect for thoughtful gifting.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — Passionfish Candles | Handmade Soy Candles Australia
  • twitter:description — Handmade soy candles & gifts from Passionfish Candles, Central Tilba. Shop unique home fragrance online. Perfect for ...
  • twitter:image — https://lirp.cdn-website.com/333efb8f/dms3rep/multi/opt/social-network-img-1920w.jpg

PASSIONFISH.COM.AU

Passionfish Candles | Handmade Soy Candles Australia

Handmade soy candles & gifts from Passionfish Candles, Central Tilba. Shop unique home fragrance online. Perfect for thoughtful gifting.

Preview quality · Facebook A · 85/100
  • og:title — Passionfish Candles | Handmade Soy Candles Australia
  • og:description — Handmade soy candles & gifts from Passionfish Candles, Central Tilba. Shop unique home fragrance online. Perfect for ...
  • og:image — https://lirp.cdn-website.com/333efb8f/dms3rep/multi/opt/social-network-img-1920w.jpg
  • og:type — website
  • og:url — https://www.passionfish.com.au/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Passionfish Candles | Handmade Soy Candles Australia

passionfish.com.au

Preview quality · LinkedIn A+ · 100/100
  • og:title — Passionfish Candles | Handmade Soy Candles Australia
  • og:description — Handmade soy candles & gifts from Passionfish Candles, Central Tilba. Shop unique home fragrance online. Perfect for ...
  • og:image — https://lirp.cdn-website.com/333efb8f/dms3rep/multi/opt/social-network-img-1920w.jpg

passionfish.com.au

Passionfish Candles | Handmade Soy Candles Australia

Handmade soy candles & gifts from Passionfish Candles, Central Tilba. Shop unique home fragrance online. Perfect for thoughtful gifting.

Preview quality · Slack A+ · 100/100
  • og:title — Passionfish Candles | Handmade Soy Candles Australia
  • og:description — Handmade soy candles & gifts from Passionfish Candles, Central Tilba. Shop unique home fragrance online. Perfect for ...
  • og:image — https://lirp.cdn-website.com/333efb8f/dms3rep/multi/opt/social-network-img-1920w.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Autoplay Media
1 media element(s) found, none autoplay
PASS
1 media element(s) found, none autoplay
Info::
1 media element(s) found, none autoplay
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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