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https://passionfish.com.au

SEO

· 14 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
93
GRADE
A
FIX
0
REVIEW
2
PASS
11
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
14
11 PASS 2 REVIEW
C
Content Depth
Action
439 words, Very Difficult
REVIEW
439 words, Very Difficult
Info::
Page has 439 words of content
Info::
Text-to-HTML ratio is 2%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 22)
439 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 22

Text-to-HTML Ratio

2% text 98% HTML

3 KB / 153 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

B
Image SEO
13 images, 4 descriptive filenames
REVIEW
13 images, 4 descriptive filenames
Warning::
69% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Info::
3 image(s) missing alt text — see Accessibility tab
4 descriptive
0 hash-based
9 generic
13 total
FilenameQualityAltIssues
logo-1920w.pngdescriptive✗1
Logo-189w.pngdescriptive✗1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
Logo-180w.pngdescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.passionfish.com.au/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://passionfish.com.au Canonical https://www.passionfish.com.au/ Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Passionfish Candles | Handmade Soy Candles Australia
Info::
Title length (52 chars) is optimal
Info::
Meta description length (136 chars) is optimal
Info::
Title and H1 are well-aligned
Title

"Passionfish Candles | Handmade Soy Candles Australia"

52 characters Optimal ✓
Title: Passionfish Candles | Handmade Soy Candles Australia
H1: Passionfish
Match: Very different
Robots: Indexable (no restrictions)
A+
Title Style Depth
Title style is clean -- consistent separator, no stale year, no keyword stuffing
PASS
Title style is clean -- consistent separator, no stale year, no keyword stuffing
Info::
Title style is clean
A+
Hreflang URL Quality
No hreflang tags on the page
PASS
No hreflang tags on the page
Info::
No hreflang tags on the page
A+
Hreflang Completeness
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
PASS
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
Info::
No hreflang tags found -- completeness check is N/A
A+
Sitemap Freshness
Sitemap updated within 90 days (219/219 URLs have lastmod)
PASS
Sitemap updated within 90 days (219/219 URLs have lastmod)
Info::
Sitemap actively maintained — newest lastmod: 3 days ago
Got: 2026-05-07T00:00:00Z
A+
Sitemap × Robots Consistency
No sitemap-vs-robots conflicts detected
PASS
No sitemap-vs-robots conflicts detected
Info::
Sitemap URLs are not blocked by robots.txt
A+
Sitemap Hygiene
Sitemap structure / size look healthy (219 URLs, 47 KB)
PASS
Sitemap structure / size look healthy (219 URLs, 47 KB)
Info::
Sitemap structure / size look healthy (219 URLs)
A
Markup Quality
2 markup-quality issue(s) detected
PASS
2 markup-quality issue(s) detected
Info::
1 deprecated HTML4 element(s) used
Elements removed from the HTML spec: <font>. Modern browsers still render these for backward-compat, but accessibility tools and HTML validators flag them as errors. Replace `<center>` with CSS `text-align: center` or flexbox; `<font>` with CSS color/font-family/font-size; `<marquee>` with CSS animation; `<frameset>`/`<frame>` with iframes or modern layout primitives.
Info::
2 redundant ARIA role attribute(s) on native semantic element(s)
The W3C "ARIA in HTML" spec calls this its first rule: don't use ARIA when a native HTML element already conveys the semantics. `<button role="button">`, `<a href role="link">`, `<nav role="navigation">`, `<main role="main">` -- the role attribute either does nothing or shadows the native semantic, occasionally breaking assistive-tech behaviors. Remove the redundant role.
A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Missing schema opportunities

  • moderate

    VideoObject

    Page embeds video content that could be marked up as VideoObject

    Videos appear in the video carousel and have a thumbnail badge

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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