Performance
· 14 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.Performance-focused optimization plan with CWV assessment, top offenders, and time estimates
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.10 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.93 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
134 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.011
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.40 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
8.29 s
Page Load Progression
FPage Weight BudgetAction9.0 MB transferred, 191 requestsFIX
Convert images to WebP/AVIF and resize to display dimensions to reduce transfer size.
Image bandwidth is high — modern formats (WebP/AVIF) and resizing typically cut it 50%+.
Source: web.dev
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.
Source: web.dev
Subset fonts to include only used characters, or switch to system font stacks.
Font payload is large — subset to used glyphs only, or fall back to system fonts (zero load time).
Source: web.dev font loading
Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.
High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.
Source: web.dev
DJS Execution CostAction2485ms total JS executionFIX
Main Thread Breakdown
| Script | Total | Scripting | Parse/Compile | Party |
|---|---|---|---|---|
| https://woocommerce.com/ | 648ms | 39ms | 12ms | 1st |
| https://fast.wistia.com/assets/external/E-v1.js | 516ms | 385ms | 33ms | 3rd |
| Unattributable | 396ms | 27ms | 0ms | 3rd |
| https://www.googletagmanager.com/gtm.js?id=GTM-W64W8Q | 158ms | 129ms | 20ms | 3rd |
| https://woocommerce.com/wp-includes/js/dist/vendor/react.min.js?ver=18.3.1.1 | 135ms | 122ms | 0ms | 1st |
| https://www.googletagmanager.com/gtag/js?id=G-98K30SHWB2&cx=c>m=4e6411 | 127ms | 104ms | 22ms | 3rd |
| https://woocommerce.com/wp-content/themes/woo/dist/bundle.min.js?ver=58af148a197a959344e1ecc3b47eefc28fa99699 | 76ms | 12ms | 1ms | 1st |
| https://www.googletagmanager.com/gtag/destination?id=AW-878432221&cx=c>m=4e6411 | 76ms | 61ms | 14ms | 3rd |
| https://connect.facebook.net/signals/config/743980872357899?v=2.9.291&r=stable&domain=woocommerce.com&hme=295b1b33901e14aeab879c0b58f907ef4d5f44fdd19814310771af911c5f6ac8&ex_m=102%2C198%2C147%2C22%2C70%2C71%2C139%2C66%2C65%2C11%2C155%2C88%2C16%2C132%2C124%2C37%2C73%2C76%2C130%2C152%2C157%2C8%2C4%2C5%2C7%2C6%2C3%2C89%2C99%2C158%2C163%2C212%2C60%2C179%2C180%2C53%2C267%2C30%2C72%2C224%2C223%2C222%2C23%2C32%2C101%2C59%2C10%2C61%2C95%2C96%2C97%2C103%2C127%2C31%2C29%2C129%2C126%2C125%2C148%2C74%2C151%2C149%2C150%2C48%2C58%2C120%2C15%2C154%2C43%2C254%2C255%2C253%2C26%2C27%2C28%2C46%2C140%2C75%2C110%2C18%2C20%2C42%2C38%2C40%2C39%2C81%2C90%2C94%2C108%2C138%2C141%2C44%2C109%2C24%2C21%2C116%2C67%2C35%2C143%2C142%2C144%2C135%2C133%2C25%2C34%2C57%2C107%2C153%2C68%2C17%2C145%2C112%2C79%2C64%2C19%2C83%2C84%2C113%2C82%2C33%2C284%2C205%2C194%2C195%2C193%2C287%2C279%2C50%2C206%2C105%2C128%2C78%2C118%2C52%2C45%2C47%2C111%2C117%2C123%2C56%2C62%2C51%2C54%2C98%2C156%2C1%2C121%2C14%2C119%2C12%2C2%2C55%2C91%2C63%2C115%2C87%2C86%2C159%2C160%2C92%2C93%2C9%2C122%2C100%2C49%2C136%2C85%2C77%2C69%2C114%2C104%2C41%2C137%2C0%2C80%2C131%2C134%2C146%2C36%2C106%2C13%2C161 | 71ms | 59ms | 9ms | 3rd |
| https://cdn.parsely.com/keys/woocommerce.com/p.js | 70ms | 67ms | 2ms | 3rd |
Showing top 10 of 14 scripts
DJS BundlesAction78 scripts, 477 KB unusedFIX
Downloaded but never executed on this page.
| Script | Size | Unused | Minified | Party |
|---|---|---|---|---|
| https://fast.wistia.com/assets/external/engines/hls_video.js@d8ce1c87dcf1b9a4d8e0c7f1f6f913f9fec9e6c5 | 159 KB | 122 KB (77%) | ✓ | 3rd |
| https://fast.wistia.com/assets/external/E-v1.js | 162 KB | 80 KB (50%) | ✓ | 3rd |
| https://www.googletagmanager.com/gtag/js?id=G-98K30SHWB2&cx=c>m=4e6411 | 172 KB | 65 KB (38%) | ✓ | 3rd |
| https://www.googletagmanager.com/gtag/destination?id=AW-878432221&cx=c>m=4e6411 | 143 KB | 61 KB (43%) | ✓ | 3rd |
| https://www.googletagmanager.com/gtm.js?id=GTM-W64W8Q | 168 KB | 59 KB (35%) | ✓ | 3rd |
| https://script.hotjar.com/modules.6a0f3932cb1341a35c18.js | 57 KB | 36 KB (64%) | ✓ | 3rd |
| https://connect.facebook.net/en_US/fbevents.js | 95 KB | 34 KB (36%) | ✓ | 3rd |
| https://browser.sentry-cdn.com/9.6.1/bundle.min.js | 25 KB | 21 KB (86%) | ✓ | 3rd |
| https://woocommerce.com/_static/??-eJyVkUFOAzEMRS9E6iKKqi4QZ0kTz9RDEke2w4jbkwYWrVpVsMzP9/O3DWt1gYthMbATZlRYmSGSGkTOLvtCtSVvxAUmZkNxhrl2BTeZymbRJ7hg1NRmKgMSOGeUgOBV0RQWBeXWhWPTjrl6/B81ybBFYIk9kzcTOrZzzIes0FHuDtndYJyJDx9U5oumP+XUmbOMlfwhs6vCsQVzgkMqcVTqvVnW0N2pL52upqASUos4vOMyn93Mcv6qnL4mSunX/p7fnvf715ft7rDdLd99grZP | 20 KB | — | ✓ | 1st |
| https://static.klaviyo.com/onsite/js/build-preview/commit-f6f00cac0c842ff6b918911ae9159db809c1b007/vendors~in_app_forms~signup_forms~reviews~atlas.0201e888d834a3782e3a.js?cb=2 | 11 KB | — | ✓ | 3rd |
Consider code splitting or tree shaking to reduce unused code.
This bundle has high unused code — code-split or tree-shake to ship only what executes.
Source: web.dev / Lighthouse coverage
Consider code splitting or tree shaking to reduce unused code.
This bundle has high unused code — code-split or tree-shake to ship only what executes.
Source: web.dev / Lighthouse coverage
Consider code splitting or tree shaking to reduce unused code.
This bundle has high unused code — code-split or tree-shake to ship only what executes.
Source: web.dev / Lighthouse coverage
Consider code splitting or tree shaking to reduce unused code.
This bundle has high unused code — code-split or tree-shake to ship only what executes.
Source: web.dev / Lighthouse coverage
Consider code splitting or tree shaking to reduce unused code.
This bundle has high unused code — code-split or tree-shake to ship only what executes.
Source: web.dev / Lighthouse coverage
CImage OptimizationAction73 images, 0 KB saveableREVIEW
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Performance issues directly impact user engagement and conversion rates.
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
Set explicit width and height to prevent CLS.
Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.
Source: web.dev / Core Web Vitals
CGreen HostingActionWhether the site is served from green-energy infrastructureREVIEW
Green Hosting
No green hosting detected
A+Third-Party Impact16% third-party, 0 ms blockingPASS
A+Text CompressionAll text resources are compressedPASS
A+Font Loading4 fonts (1096 KB)PASS
Web fonts
4
1096 KB total
Render-blocking
0
of 4
Dominant font-display
swap
Most common across fonts
Font loading timeline
- Subset this font — over 100 KB suggests Latin Extended or full glyph coverage that most pages don't need
- Subset this font — over 100 KB suggests Latin Extended or full glyph coverage that most pages don't need
- Subset this font — over 100 KB suggests Latin Extended or full glyph coverage that most pages don't need
- Subset this font — over 100 KB suggests Latin Extended or full glyph coverage that most pages don't need
Optimization checklist
- Preload critical fonts (priority=high)
- Use woff2 format for all fonts
- Set font-display to swap, optional, or fallback
- Subset large fonts (≤100 KB each)
Fixing the unchecked items could save ~548 KB and ~1096 ms
A+Resource CachingAll resources properly cachedPASS
A+Critical Rendering PathNo render-blocking resourcesPASS
A+Resource HintsNo optimization neededPASS
AHTTP Cachingmax-age=1800 (30 minutes)PASS
public, max-age=1800
| Directive | Value | Meaning |
|---|---|---|
| public | — | Any cache may store this response |
| max-age | 1800 | Cache for 30 minutes |
Network Waterfall191 requests over 0msINFO
Performance analysis not available for this result.
Third-Party Script CostPer-script blocking time, transfer cost, and cache headersINFO
| Script | Category | Execution | Transfer | Unused | Monthly Cost | Verdict |
|---|---|---|---|---|---|---|
fast.wistia.com fast.wistia.com | Other | 516ms | 162 KB | 50% | $3/mo | Costly |
Unattributable Unattributable | Other | 396ms | 0 KB | — | $2/mo | Costly |
Google Tag Manager www.googletagmanager.com | Tag Manager | 158ms | 168 KB | 35% | $1/mo | Optional |
Google Tag Manager www.googletagmanager.com | Tag Manager | 127ms | 172 KB | 38% | $1/mo | Optional |
Google Tag Manager www.googletagmanager.com | Tag Manager | 76ms | 143 KB | 43% | $0/mo | Optional |
Facebook Pixel connect.facebook.net | Advertising | 71ms | 37 KB | — | $0/mo | Optional |
cdn.parsely.com cdn.parsely.com | Other | 70ms | 21 KB | — | $0/mo | Optional |
Hotjar script.hotjar.com | Session Replay | 55ms | 57 KB | 64% | $0/mo | Optional |
Facebook Pixel connect.facebook.net | Advertising | 51ms | 95 KB | 36% | $0/mo | Optional |
static.klaviyo.com static.klaviyo.com | Other | 50ms | 3 KB | — | $0/mo | Optional |
These scripts may cost more than they're worth
- fast.wistia.com adds 516ms and costs ~$3/month
- Unattributable adds 396ms and costs ~$2/month
63% of JavaScript execution time comes from third-party scripts.
Third-party scripts (analytics, ads, social, A/B testing) often dominate execution time — every one is a perf-and-privacy tax.
Learn more ▾ ▴
Each third-party script is a black box: you don't control when it loads, what it executes, or how much it grows. They often account for a major share of total blocking time on average sites (HTTP Archive's Web Almanac documents the trend). Audit which ones you actually need, defer the rest, and use facade patterns (lite-youtube, lite-vimeo) for embedded media.
Source: web.dev / HTTP Archive Web Almanac
fast.wistia.com takes 516ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.
This script has high main-thread execution time — optimize hot paths or defer.
Source: web.dev
Unattributable takes 396ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.
This script has high main-thread execution time — optimize hot paths or defer.
Source: web.dev
64% of Hotjar's code is unused. The script may be loading features you don't use.
Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.
Source: web.dev