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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

45/100

Site name appears as

Page titleTerra - Seu Portal de Notícias, Diversão e Esportes
og:site_nameTerra
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Structured Data
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
2 properties Valid
Missing required property: name
Missing required property: url
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://www.terra.com.br/#website",
      "url": "https://www.terra.com.br/",
      "name": "Terra",
      "publisher": {
        "@id": "https://www.terra.com.br/#organization"
      },
      "potentialAction": {
        "@type": "SearchAction",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": "https://www.terra.com.br/busca/?q={search_term_string}"
        },
        "query-input": {
          "@type": "PropertyValueSpecification",
          "valueRequired": true,
          "valueName": "search_term_string"
        }
      }
    },
    {
      "@type": [
        "Organization",
        "NewsMediaOrganization"
      ],
      "@id": "https://www.terra.com.br/#organization",
      "name": "Terra",
      "url": "https://www.terra.com.br/",
      "logo": {
        "@type": "ImageObject",
        "url": "https://s1.trrsf.com/fe/zaz-mod-t360-icons/svg/logos/terra-4x3-com-borda.png"
      },
      "sameAs": [
        "https://www.facebook.com/TerraBrasil/",
        "https://www.instagram.com/terragora/",
        "https://www.tiktok.com/@terragora",
        "https://www.youtube.com/terra/",
        "https://www.kwai.com/@Terrabrasil",
        "https://whatsapp.com/channel/0029VaDGPXE0rGiN2XvTl03k"
      ]
    }
  ]
}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

terra.com.br

Terra - Seu Portal de Notícias, Diversão e Esportes

Acompanhe no Terra as últimas notícias do Brasil e do mundo sobre Entretenimento, Esportes, Tecnologia, Saúde e muito mais. Horóscopo, Receitas e Vídeos Ao Vivo

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

TERRA.COM.BR

Terra - Seu Portal de Notícias, Diversão e Esportes

Acompanhe no Terra as últimas notícias do Brasil e do mundo sobre Entretenimento, Esportes, Tecnologia, Saúde e muito mais. Horóscopo, Receitas e Vídeos Ao Vivo

Preview quality · Facebook B · 80/100

Description will be truncated (165 chars / 155 max)

  • og:title — Terra - Seu Portal de Notícias, Diversão e Esportes
  • og:description — Acompanhe no Terra as últimas notícias do Brasil e do mundo sobre Entretenimento, Esportes, Tecnologia, Saúde e muito...
  • og:image — https://s1.trrsf.com/update-1698692222/fe/zaz-mod-t360-icons/svg/logos/terra-16x9-borda.png
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.terra.com.br/
  • og:site_name — Terra

  • Description will be truncated on Facebook (165 chars, max 155)

    → Tighten og:description to ≤155 characters

Terra - Seu Portal de Notícias, Diversão e Esportes

terra.com.br

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (165 chars / 150 max)

  • og:title — Terra - Seu Portal de Notícias, Diversão e Esportes
  • og:description — Acompanhe no Terra as últimas notícias do Brasil e do mundo sobre Entretenimento, Esportes, Tecnologia, Saúde e muito...
  • og:image — https://s1.trrsf.com/update-1698692222/fe/zaz-mod-t360-icons/svg/logos/terra-16x9-borda.png

  • Description will be truncated on LinkedIn (165 chars, max 150)

    → Tighten og:description to ≤150 characters

terra.com.br

Terra - Seu Portal de Notícias, Diversão e Esportes

Acompanhe no Terra as últimas notícias do Brasil e do mundo sobre Entretenimento, Esportes, Tecnologia, Saúde e muito mais. Horóscopo, Receitas e Vídeos Ao Vivo

Preview quality · Slack A+ · 100/100
  • og:title — Terra - Seu Portal de Notícias, Diversão e Esportes
  • og:description — Acompanhe no Terra as últimas notícias do Brasil e do mundo sobre Entretenimento, Esportes, Tecnologia, Saúde e muito...
  • og:image — https://s1.trrsf.com/update-1698692222/fe/zaz-mod-t360-icons/svg/logos/terra-16x9-borda.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 81/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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