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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
92
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Structured Data
Action
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #2
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Optimizely",
  "alternateName": [
    "Episerver",
    "Idio",
    "Optivo",
    "Insite Software",
    "Zaius",
    "Welcome Software"
  ],
  "url": "https://www.optimizely.com/"
}
Block 2 : Organization
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "description": "Optimizely powers the entire marketing lifecycle, unlocking your team to create content with speed, launch experiments with confidence, and deliver experiences of the highest quality.",
    "alternateName": [
      "Episerver",
      "Idio",
      "Optivo",
      "Insite Software",
      "Zaius"
    ],
    "sameAs": [
      "https://www.instagram.com/optimizely/",
      "https://www.youtube.com/@Optimizely",
      "https://www.linkedin.com/company/optimizely/"
    ],
    "url": "https://www.optimizely.com/",
    "address": [
      {
        "@type": "PostalAddress",
        "addressCountry": "US",
        "addressLocality": "New York",
        "addressRegion": "NY",
        "postalCode": "10003",
        "streetAddress": "119 5th Ave 7th floor"
      },
      {
        "@type": "PostalAddress",
        "addressCountry": "US",
        "addressLocality": "Minneapolis",
        "addressRegion": "MN",
        "postalCode": "55401",
        "streetAddress": "729 N Washington Ave, Suite 600"
      },
      {
        "@type": "PostalAddress",
        "addressCountry": "US",
        "addressLocality": "Austin",
        "addressRegion": "Tx",
        "postalCode": "78705",
        "streetAddress": "3300 N. Interstate Highway 35, 7th floor"
      },
      {
        "@type": "PostalAddress",
        "addressCountry": "US",
        "addressLocality": "Nashua",
        "addressRegion": "NH",
        "postalCode": "03063",
        "streetAddress": "20 Trafalgar Sq Suite 200"
      },
      {
        "@type": "PostalAddress",
        "addressCountry": "SE",
        "addressLocality": "Stockholm",
        "postalCode": "11123",
        "streetAddress": "Torsgatan 11, 3rd floor"
      },
      {
        "@type": "PostalAddress",
        "addressCountry": "SE",
        "addressLocality": "Gothenburg",
        "postalCode": "41109",
        "streetAddress": "United Spaces, \u00D6. Hamngatan 16"
      },
      {
        "@type": "PostalAddress",
        "addressCountry": "UK",
        "addressLocality": "London",
        "postalCode": "SE19PG",
        "streetAddress": "Cargo Works, 1-2 Hatfields"
      },
      {
        "@type": "PostalAddress",
        "addressCountry": "DE",
        "addressLocality": "Berlin",
        "postalCode": "10179",
        "streetAddress": "Wallstra\u00DFe 59"
      },
      {
        "@type": "PostalAddress",
        "addressCountry": "NL",
        "addressLocality": "Amsterdam",
        "postalCode": "1012RB",
        "streetAddress": "Paleisstraat 1"
      },
      {
        "@type": "PostalAddress",
        "addressCountry": "NO",
        "addressLocality": "Oslo",
        "postalCode": "0278",
        "streetAddress": "Karenslyst all\u00E9 2"
      },
      {
        "@type": "PostalAddress",
        "addressCountry": "DK",
        "addressLocality": "S\u00F8borg",
        "postalCode": "2860",
        "streetAddress": "Automatikvej 1"
      },
      {
        "@type": "PostalAddress",
        "addressCountry": "SE",
        "addressLocality": "Malm\u00F6",
        "postalCode": "21122",
        "streetAddress": "Regus, Adelgatan 21"
      },
      {
        "@type": "PostalAddress",
        "addressCountry": "SE",
        "addressLocality": "Haparanda",
        "postalCode": "95331",
        "streetAddress": "Torggatan 41A"
      },
      {
        "@type": "PostalAddress",
        "addressCountry": "VN",
        "addressLocality": "Hanoi",
        "postalCode": "100000",
        "streetAddress": "165 Thai Ha Street, Dong Da District, 7th floor"
      },
      {
        "@type": "PostalAddress",
        "addressCountry": "AU",
        "addressLocality": "Sydney",
        "postalCode": "NSW2060",
        "streetAddress": "Suite 14.02/1, Pacific Hwy"
      },
      {
        "@type": "PostalAddress",
        "addressCountry": "AU",
        "addressLocality": "Melbourne",
        "postalCode": "VIC3000",
        "streetAddress": "Level 6, 152 Elizbeth St, "
      },
      {
        "@type": "PostalAddress",
        "addressCountry": "SG",
        "addressLocality": "Singapore",
        "postalCode": "048547",
        "streetAddress": "Regus, 18 Robinson Road, Level 2"
      },
      {
        "@type": "PostalAddress",
        "addressCountry": "BD",
        "addressLocality": "Dhaka",
        "postalCode": "1212",
        "streetAddress": "Floor 16, Gulshan Centre Point"
      },
      {
        "@type": "PostalAddress",
        "addressCountry": "AE",
        "addressLocality": "Dubai",
        "streetAddress": "Al Jaddi Street, Al Sufouh 2"
      }
    ],
    "contactPoint": {
      "@type": "ContactPoint",
      "availableLanguage": "English",
      "contactOption": "https://schema.org/TollFree",
      "contactType": "customer service",
      "telephone": "\u002B1-603 594 0249"
    },
    "email": "info@optimizely.com",
    "foundingDate": "1994-01-01",
    "legalName": "Optimizely Inc.",
    "logo": "https://www.optimizely.com/assets/images/favicon.svg",
    "numberOfEmployees": {
      "@type": "QuantitativeValue",
      "maxValue": 1500,
      "minValue": 1300
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": {
      "@type": "ListItem",
      "item": {
        "@type": "Thing",
        "@id": "https://www.optimizely.com/",
        "name": "Start"
      },
      "position": 1
    }
  }
]
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

55/100

Site name appears as

Page titleOptimizely Logo
og:site_nameOptimizely
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

covers SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

10/10

contact page + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

optimizely.com

World's leading AI-powered digital experiences

Empowering marketing and digital teams with everything they need to create content fast, test and personalize with ease, and prove impact on business outcomes.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

OPTIMIZELY.COM

World's leading AI-powered digital experiences

Empowering marketing and digital teams with everything they need to create content fast, test and personalize with ease, and prove impact on business outcomes.

Preview quality · Facebook A+ · 95/100

Description will be truncated (159 chars / 155 max)

  • og:title — World's leading AI-powered digital experiences
  • og:description — Empowering marketing and digital teams with everything they need to create content fast, test and personalize with ea...
  • og:image — https://www.optimizely.com/contentassets/0330015f20764b8599cd91c60160034f/main-promo.png
  • og:type — website
  • og:url — https://www.optimizely.com/
  • og:site_name — Optimizely

  • Description will be truncated on Facebook (159 chars, max 155)

    → Tighten og:description to ≤155 characters

World's leading AI-powered digital experiences

optimizely.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (159 chars / 150 max)

  • og:title — World's leading AI-powered digital experiences
  • og:description — Empowering marketing and digital teams with everything they need to create content fast, test and personalize with ea...
  • og:image — https://www.optimizely.com/contentassets/0330015f20764b8599cd91c60160034f/main-promo.png

  • Description will be truncated on LinkedIn (159 chars, max 150)

    → Tighten og:description to ≤150 characters

optimizely.com

World's leading AI-powered digital experiences

Empowering marketing and digital teams with everything they need to create content fast, test and personalize with ease, and prove impact on business outcomes.

Preview quality · Slack A+ · 100/100
  • og:title — World's leading AI-powered digital experiences
  • og:description — Empowering marketing and digital teams with everything they need to create content fast, test and personalize with ea...
  • og:image — https://www.optimizely.com/contentassets/0330015f20764b8599cd91c60160034f/main-promo.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 85/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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