Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

1 PASS 3 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

30/100

Site name appears as

Page title	BU Today
og:site_name	Boston University
twitter:site	—
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

0/20

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
No social share image — shared links render as bare URLs
Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
og:image missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Mixed Content

1 HTTP resource(s) loaded on HTTPS page

REVIEW

1 HTTP resource(s) loaded on HTTPS page

HTTP link loaded on HTTPS page

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Got: http://gmpg.org/xfn/11 Expected: https://gmpg.org/xfn/11

URL: http://gmpg.org/xfn/11

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Expected: https://gmpg.org/xfn/11

Why this matters

Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.

Source: Google Chrome Security

Open Graph

Action

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:description

The og:description tag controls the description in social sharing previews.

Missing og:image

The og:image tag provides a preview image for social sharing.

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Preview

No image set

bu.edu

Homepage | Boston University

No description

Preview quality · Twitter/X D · 55/100

twitter:card — summary_large_image
twitter:title — falling back from og:title
twitter:description — falling back from <meta name=description>
twitter:image — Add twitter:image — preview card without an image looks broken

No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

BU.EDU

Homepage | Boston University

No description

Preview quality · Facebook D · 60/100

og:title — Homepage | Boston University
og:description — falling back from <meta name=description>
og:image — Add og:image — preview card without an image looks broken
og:type — article
og:url — https://www.bu.edu/homepage-alt/
og:site_name — Boston University

No preview image for Facebook
→ Add og:image (recommended 1200×630)

No image set

Homepage | Boston University

bu.edu

Preview quality · LinkedIn D · 60/100

og:title — Homepage | Boston University
og:description — falling back from <meta name=description>
og:image — Add og:image — preview card without an image looks broken

No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

bu.edu

Homepage | Boston University

No description

Preview quality · Slack B · 75/100

og:title — Homepage | Boston University
og:description — falling back from <meta name=description>
og:image — Add og:image — preview card without an image looks broken

No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 62/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description		⚠	⚠	⚠
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

Structured Data

1 JSON-LD block(s) found — some improvements recommended.

REVIEW

1 JSON-LD block(s) found — some improvements recommended.

Missing required property "name" for WebSite

The "name" property is required for the WebSite schema type.

Missing required property "url" for WebSite

The "url" property is required for the WebSite schema type.

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

Missing recommended property "potentialAction" for WebSite

Adding "potentialAction" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite

2 properties Valid

Missing required property: name

Missing required property: url

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://www.bu.edu/#website",
      "url": "https://www.bu.edu/",
      "name": "Boston University",
      "description": "",
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://www.bu.edu/?s={search_term_string}"
          },
          "query-input": "required name=search_term_string"
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "WebPage",
      "@id": "https://www.bu.edu/homepage-alt/",
      "url": "https://www.bu.edu/homepage-alt/",
      "name": "Homepage | Boston University",
      "isPartOf": {
        "@id": "https://www.bu.edu/#website"
      },
      "datePublished": "2019-06-21T21:10:16+00:00",
      "dateModified": "2020-02-04T12:49:33+00:00",
      "breadcrumb": {
        "@id": "https://www.bu.edu/homepage-alt/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://www.bu.edu/homepage-alt/"
          ]
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://www.bu.edu/homepage-alt/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.bu.edu/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Homepage"
        }
      ]
    }
  ]
}

Links

129 links checked, 127 healthy, 2 broken

PASS

129 links checked, 127 healthy, 2 broken

127 of 129 links are healthy

Broken link: https://www.bu.edu/tech/

Found in <a href>. Get "https://www.bu.edu/tech/": context deadline exceeded

Got: unreachable

Broken link: https://www.linkedin.com/school/boston-university/

Found in <a href>. Returns HTTP 999.

Got: HTTP 999

129 total 125 healthy 2 broken 2 redirects

Broken Links (3)

Status	URL	Found in	Error
ERR	https://www.bu.edu/tech/	`<a>`	Get "https://www.bu.edu/tech/": context ...
999	https://www.linkedin.com/school/boston-university/	`<a>`	HTTP 999
403	https://www.bu.edu/xmlrpc.php	`<link>`	Forbidden

Redirects (2)

URL	Destination	Found in	Hops
https://www.bu.edu/researchsupport/proje...	https://www.bu.edu/researchsupport/proje...	`<a>`	0
https://www.bu.edu/global/support/	https://www.bu.edu/global/support/	`<a>`	0

200 https://www.googletagmanager.com/gtag/js?id=G-HVBYYX9KF6&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-ZLH6JNFYKK&cx=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-WRNV877 <script>

200 http://gmpg.org/xfn/11 <link>

200 https://bu.edu/home/img/apple-touch-icon-precomposed.png <link>

200 https://www.bu.edu/homepage-alt/ <link>

200 https://s.w.org <link>

200 https://www.bu.edu/wp-includes/js/wp-emoji-release.min.js?ve... <script>

200 https://bu.edu/home/css/alert.css <link>

200 https://bu.edu/home/css/style.min.css <link>

200 https://bu.edu/home/css/block-frontend.css <link>

200 https://bu.edu/home/css/bu-slideshow.css <link>

200 https://bu.edu/home/css/bu-banners.min.css <link>

200 https://bu.edu/home/css/style.min_1.css <link>

200 https://bu.edu/home/css/fonts.css <link>

200 https://bu.edu/home/css/zotpress.shortcode.min.css <link>

200 https://bu.edu/home/js/jquery.min.js <script>

200 https://bu.edu/home/js/jquery-migrate.min.js <script>

200 https://bu.edu/home/js/analytics-talk-content-tracking.js <script>

200 https://bu.edu/home/js/modernizr.js <script>

200 https://www.bu.edu/wp-json/ <link>

200 https://www.bu.edu/wp-json/wp/v2/pages/203353 <link>

200 https://www.bu.edu/?p=203353 <link>

200 https://www.bu.edu/wp-json/oembed/1.0/embed?url=https%3A%2F%... <link>

200 https://www.googletagmanager.com/gtag/js?id=G-0Z1EBE5RV7 <script>

200 https://bu.edu/home/css/custom.min.css <link>

200 https://js-agent.newrelic.com/nr-spa-1.313.1.min.js <script>

200 https://www.bu.edu <a>

200 https://www.bu.edu/admissions-overview/ <a>

200 https://www.bu.edu/academics <a>

200 https://bu.edu/research <a>

200 https://www.bu.edu/alumni/giving/ <a>

200 https://search.bu.edu <a>

200 https://www.bu.edu/admissions <a>

200 https://www.bu.edu/grad/admission-funding/graduate-admission... <a>

200 https://www.bu.edu/international/ <a>

200 https://www.bu.edu/transfer/ <a>

200 https://www.bu.edu/finaid/ <a>

200 https://www.bu.edu/met/ <a>

200 https://www.bu.edu/academics/ <a>

200 https://www.bu.edu/academics/schools-colleges/ <a>

200 http://www.bumc.bu.edu/ <a>

200 https://www.bu.edu/academics/degree-programs/ <a>

200 https://www.bu.edu/academics/bulletin/ <a>

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.