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https://bu.edu

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
85
GRADE
B
FIX
0
REVIEW
2
PASS
4
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
4 PASS 2 REVIEW
B
Canonical URL
Minor issues
REVIEW
Minor issues
Info::
Canonical tag present
Got: https://www.bu.edu/homepage-alt/
Warning::
Canonical does not match final URL (https://www.bu.edu/)
Info::
Canonical target returns 200
Warning::
Canonical URL redirects
A canonical URL that redirects sends mixed signals to search engines.
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://bu.edu Canonical https://www.bu.edu/homepage-alt/ Match Points to a different page Target 200 ✓

A canonical URL that redirects sends mixed signals to search engines.

Why this matters

A canonical URL that itself redirects sends mixed signals to Google — link equity may not consolidate as intended.

Learn more ▾

When the canonical link points to a URL that 301-redirects elsewhere, Google has to choose: follow the canonical chain or treat the redirect as authoritative. Behavior is inconsistent. Set canonical to the FINAL destination URL (post-redirect) so the signal is unambiguous.

Source: Google Search Central

C
Content Depth
Action
435 words, Very Difficult
REVIEW
435 words, Very Difficult
Info::
Page has 435 words of content
Info::
Text-to-HTML ratio is 2%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 23)
435 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 23

Text-to-HTML Ratio

2% text 98% HTML

3 KB / 137 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A
Meta Tags
Title: 8 chars
PASS
Title: 8 chars
Info::
Page title is set
Got: BU Today
Warning::
Title is only 8 characters — consider expanding
Title

"BU Today"

8 characters Too short
Robots: Indexable (no restrictions)
A+
Image SEO
10 images, 10 descriptive filenames
PASS
10 images, 10 descriptive filenames
Info::
All images have descriptive filenames
Info::
3 image(s) missing alt text — see Accessibility tab
10 descriptive
0 hash-based
0 generic
10 total
FilenameQualityAltIssues
icon-buhp-rhett.pngdescriptive✗1
icon-buhp-hub.svgdescriptive✗1
icon-buhp-giving.svgdescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Missing schema opportunities

  • moderate

    VideoObject

    Page embeds video content that could be marked up as VideoObject

    Videos appear in the video carousel and have a thumbnail badge

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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