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Performance

· 15 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
67
GRADE
D
FIX
6
REVIEW
2
PASS
5
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
34
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
85
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
73
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.89 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

3.92 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

721 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.109

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

5.81 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

12.12 s

Page Load Progression

1.2 s
2.5 s
3.7 s
4.9 s
6.1 s
7.4 s
8.6 s
9.8 s
Checks
15
5 PASS 2 REVIEW 6 FIX
F
Page Weight Budget
Action
8.5 MB transferred, 1390 requests
FIX
8.5 MB transferred, 1390 requests
Critical::
Page weighs 19.9 MB (8.5 MB transferred)
Warning::
Images are 4.3 MB — compress or use modern formats
Convert images to WebP/AVIF and resize to display dimensions to reduce transfer size.
Got: 4.3 MB
Warning::
JavaScript is 2.8 MB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 2.8 MB
Info::
Fonts are 289 KB — consider subsetting or using system fonts
Subset fonts to include only used characters, or switch to system font stacks.
Got: 289 KB
Warning::
1390 HTTP requests — consider bundling or reducing
Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.
Info::
Estimated 1.8 g CO2 per page load
8.5 MB / 2.4 MB budget
8.5 MB transferred
1390 requests
1.8 g CO2 per page load
Images 4.3 MiB 51%
JavaScript 2.8 MiB 33%
Other 880.3 KiB 10%
Fonts 289.3 KiB 3%
CSS 106.8 KiB 1%
Other 62.1 KiB 1%
HTML 51.5 KiB 1%
Other 35.8 KiB 0%
Other 24.4 KiB 0%
Other 597 B 0%
Other 516 B 0%
Other 0 B 0%
0 2.4 MB 4.9 MB
Over budget

Convert images to WebP/AVIF and resize to display dimensions to reduce transfer size.

Why this matters

Image bandwidth is high — modern formats (WebP/AVIF) and resizing typically cut it 50%+.

Source: web.dev

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Subset fonts to include only used characters, or switch to system font stacks.

Why this matters

Font payload is large — subset to used glyphs only, or fall back to system fonts (zero load time).

Source: web.dev font loading

Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.

Why this matters

High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.

Source: web.dev

D
Third-Party Impact
Action
100% third-party, 0 ms blocking
FIX
100% third-party, 0 ms blocking
Warning::
Third-party code accounts for 100% of page weight (8.5 MiB of 8.5 MiB)
Info::
Third-party blocking time is low (0 ms)
100%
First-party Third-party
F
JS Execution Cost
Action
6407ms total JS execution
FIX
6407ms total JS execution
Warning::
Unattributable: 1723ms CPU time
Warning::
https://www.adweek.com/: 1216ms CPU time
Warning::
https://browser.sentry-cdn.com/10.49.0/bundle.logs...: 871ms CPU time
Warning::
https://static-www.adweek.com/wp-content/plugins/a...: 652ms CPU time
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-KX5...: 460ms CPU time
Warning::
Third-party scripts: 6407ms (100% of total)

Main Thread Breakdown

Script Evaluation 43% Other 36% Style & Layout 12% Script Parsing & Compilation 4%
ScriptTotalScriptingParse/CompileParty
Unattributable1723ms89ms0ms3rd
https://www.adweek.com/1216ms88ms11ms3rd
https://browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js871ms267ms2ms3rd
https://static-www.adweek.com/wp-content/plugins/adw-blocks/build/postContainerBlock/js/postContainerBlock.js?ver=1775673991652ms570ms0ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-KX5FCW460ms403ms16ms3rd
https://static-www.adweek.com/wp-content/plugins/adw-navigation/dist/js/react/index.js?ver=1775673991331ms86ms4ms3rd
https://c.amazon-adsystem.com/aax2/apstag.js158ms147ms7ms3rd
https://www.googletagmanager.com/gtag/js?id=G-3JLEQTPRR2&cx=c&gtm=4e64h1131ms115ms15ms3rd
https://cdn.p-n.io/pushly-sdk.min.js?domain_key=UEk097ZMF07i4nVsRg79qKtoJD8Tcd2KE9gL&ver=6.8.5109ms97ms3ms3rd
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js104ms83ms16ms3rd

Showing top 10 of 19 scripts

F
JS Bundles
Action
117 scripts, 1.1 MB unused
FIX
117 scripts, 1.1 MB unused
Warning::
https://pagead2.googlesyndication.com/pagead/manag...: 139 KB unused (78%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://securepubads.g.doubleclick.net/pagead/mana...: 131 KB unused (70%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://edge.aditude.io/prebid/9.30.0.js?fork=1&v=...: 95 KB unused (60%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://cds.connatix.com/p/320936758/connatix.play...: 95 KB unused (68%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.zeropartyforms.com/w37htfhcq2/vendor/5...: 74 KB unused (63%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 1.1 MB
1082 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://pagead2.googlesyndication.com/pagead/managed/js/adsense/m202604160101/show_ads_impl_fy2021.js178 KB139 KB (78%)✓3rd
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js188 KB131 KB (70%)✓3rd
https://edge.aditude.io/prebid/9.30.0.js?fork=1&v=bf6611fc0393cee6578a23c9bb56896d&modules=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 KB95 KB (60%)✓3rd
https://cds.connatix.com/p/320936758/connatix.player.js?cid=1ffde736-eb53-11e9-b4d2-06948452ae1a&pid=4100143d-3fcc-43b6-8ead-20385044b7e7139 KB95 KB (68%)✓3rd
https://www.zeropartyforms.com/w37htfhcq2/vendor/599746e2-3347-4338-99c5-1dbce9bf81bd/main.js?cb=8DCB3ECB413095BC01D1B29BF4757228117 KB74 KB (63%)✓3rd
https://www.googletagmanager.com/gtag/js?id=G-RPHHPE5TM3&cx=c&_slc=1167 KB66 KB (40%)✓3rd
https://raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js107 KB63 KB (59%)✓3rd
https://cdn.cookielaw.org/scripttemplates/202601.2.0/otBannerSdk.js128 KB62 KB (48%)✓3rd
https://www.googletagmanager.com/gtag/js?id=G-3JLEQTPRR2&cx=c&gtm=4e64h1176 KB57 KB (32%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-KX5FCW173 KB53 KB (30%)✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

F
Page Weight Inventory
Action
1390 resources · 8.5 MB · 1.1 MB savings available
FIX
1390 resources · 8.5 MB · 1.1 MB savings available
Warning::
Page weight 7.5 MB over 1MB target
Got: 8.5 MB Expected: ≤ 1 MB
Info::
~1.1 MB of savings available
Warning::
1389 third-party resources (100% of weight)
Info::
10 resources over 200KB
1390 resources · 8.5 MiB · 1389 third-party 7.5 MiB over 1MB target
Image 51% · 4.3 MiB
JavaScript 33% · 2.8 MiB
Other 11% · 923.8 KiB
Font 3% · 289.3 KiB
Document 1% · 117.6 KiB
CSS 1% · 111.5 KiB
Media 0% · 516 B

~1.1 MiB of savings available

Remove unused JavaScript: 1.1 MiB
D
HTTP Caching
Action
no-store (uncacheable)
FIX
no-store (uncacheable)
Info::
Cache-Control: no-store prevents all caching
Intentional for dynamic content, but increases server load for every page view.
Got: no-cache, must-revalidate, max-age=0, no-store, private
Info::
No ETag or Last-Modified header
Conditional requests (304 Not Modified) are not possible without validators.
Cache-Control

no-cache, must-revalidate, max-age=0, no-store, private

DirectiveValueMeaning
no-cache—Cache but always revalidate first
must-revalidate—Must recheck with server after expiry
max-age0Cache for 0 seconds
no-store—Never cache this response
private—Only browser cache, not CDN/proxy
C
Image Optimization
Action
110 images, 0 KB saveable
REVIEW
110 images, 0 KB saveable
Warning::
https://static-www.adweek.com/wp-content/uploads/2... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://static-develop.adweek.com/wp-content/uploa... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://static-www.adweek.com/wp-content/uploads/2... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
110 images 4.3 MB
0 oversized -0 KB
51 legacy format
3 missing dimensions CLS risk

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

C
Green Hosting
Action
Whether the site is served from green-energy infrastructure
REVIEW

Green Hosting

No green hosting detected

A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
6 fonts (289 KB)
PASS
6 fonts (289 KB)
Info::
6 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

6

289 KB total

Render-blocking

0

of 6

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 1.0 s 2.0 s 3.0 s 4.0 s FCP 1.9 s LCP 3.9 shttps://fonts.gstatic.com/s/geist/v4/gyByhwUxId8gMEwcGFWNOITd.woff2gyByhwUxId8gMEwcGFWNOIT... https://fonts.gstatic.com/s/geist/v4/gyByhwUxId8gMEwcGFWNOITd.woff2 — 27.8 KiB — 48 ms — font-display: swaphttps://static-www.adweek.com/wp-content/themes/adweek-next/dist/styles/css/Resolve-Sans-Medium-Wide.e991eaa3.otfResolve-Sans-Medium-Wid... https://static-www.adweek.com/wp-content/themes/adweek-next/dist/styles/css/Resolve-Sans-Medium-Wide.e991eaa3.otf — 57.0 KiB — 55 ms — font-display: swaphttps://static-www.adweek.com/wp-content/themes/adweek-next/dist/styles/css/resolve-sans-regular-compressed-italic.9247747b.woff2resolve-sans-regular-co... https://static-www.adweek.com/wp-content/themes/adweek-next/dist/styles/css/resolve-sans-regular-compressed-italic.9247747b.woff2 — 37.1 KiB — 6 ms — font-display: swaphttps://static-www.adweek.com/wp-content/themes/adweek-next/dist/styles/css/resolve-sans-extrabold-compressed-italic.6d513314.woff2resolve-sans-extrabold-... https://static-www.adweek.com/wp-content/themes/adweek-next/dist/styles/css/resolve-sans-extrabold-compressed-italic.6d513314.woff2 — 37.9 KiB — 7 ms — font-display: swaphttps://fonts.gstatic.com/s/leaguegothic/v13/qFdR35CBi4tvBz81xy7WG7ep-BQAY7Krj7feObpH_9ahg9UYRshmq0s.woff2qFdR35CBi4tvBz81xy7WG7e... https://fonts.gstatic.com/s/leaguegothic/v13/qFdR35CBi4tvBz81xy7WG7ep-BQAY7Krj7feObpH_9ahg9UYRshmq0s.woff2 — 10.2 KiB — 30 ms — font-display: swaphttps://fonts.gstatic.com/s/sourceserif4/v14/vEFI2_tTDB4M7-auWDN0ahZJW1gb8te1Xb7G.woff2vEFI2_tTDB4M7-auWDN0ahZ... https://fonts.gstatic.com/s/sourceserif4/v14/vEFI2_tTDB4M7-auWDN0ahZJW1gb8te1Xb7G.woff2 — 119.3 KiB — 67 ms — font-display: swap
gyByhwUxId8gMEwcGFWNOIT... woff2 swap
Size 28 KB
Load time 48 ms
Start 1.1 s
Risk FOUT — text flashes from fallback to web font
Resolve-Sans-Medium-Wid... otf swap
Size 57 KB
Load time 55 ms
Start 1.1 s
Risk FOUT — text flashes from fallback to web font
  • Convert to woff2 for ~30% smaller file size
resolve-sans-regular-co... woff2 swap
Size 37 KB
Load time 6 ms
Start 1.3 s
Risk FOUT — text flashes from fallback to web font
resolve-sans-extrabold-... woff2 swap
Size 38 KB
Load time 7 ms
Start 1.3 s
Risk FOUT — text flashes from fallback to web font
qFdR35CBi4tvBz81xy7WG7e... woff2 swap
Size 10 KB
Load time 30 ms
Start 1.3 s
Risk FOUT — text flashes from fallback to web font
vEFI2_tTDB4M7-auWDN0ahZ... woff2 swap
Size 119 KB
Load time 67 ms
Start 1.3 s
Risk FOUT — text flashes from fallback to web font
  • Subset this font — over 100 KB suggests Latin Extended or full glyph coverage that most pages don't need
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)

Fixing the unchecked items could save ~77 KB and ~154 ms

A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
No optimization needed
PASS
No optimization needed
Info::
No resource hint issues
Network Waterfall
1390 requests over 9362ms
INFO
0 ms 1.0 s 2.0 s 3.0 s 4.0 s 5.0 s 6.0 s 7.0 s 8.0 s 9.0 s FCP 1.9 s LCP 3.9 shttps://adweek.com// https://adweek.com/ — 301 — 353 B — 449 ms — h2https://www.adweek.com/www.adweek.com/ https://www.adweek.com/ — 200 — 50.0 KiB — 266 ms — h3https://fonts.googleapis.com/css2?family=Geist:wght@100..900&family=League+Gothic&family=Source+Serif+4:ital,opsz,wght@0,8..60,200..900;1,8..60,200..900&display=swapfonts.googleapis.com/css2?family=Ge... https://fonts.googleapis.com/css2?family=Geist:wght@100..900&family=League+Gothic&family=Source+Serif+4:ital,opsz,wght@0,8..60,200..900;1,8..60,200..900&display=swap — 200 — 1.3 KiB — 106 ms — h2https://www.zeropartyforms.com/w37htfhcq2/vendor/599746e2-3347-4338-99c5-1dbce9bf81bd/lightbox_speed.jswww.zeropartyforms.com/w37htfhcq2/v... https://www.zeropartyforms.com/w37htfhcq2/vendor/599746e2-3347-4338-99c5-1dbce9bf81bd/lightbox_speed.js — 200 — 2.1 KiB — 104 ms — h2https://js.sentry-cdn.com/1b521105853e0b7ac1bb1cdd6f56b4ca.min.jsjs.sentry-cdn.com/1b521105853e0b7ac... https://js.sentry-cdn.com/1b521105853e0b7ac1bb1cdd6f56b4ca.min.js — 200 — 2.7 KiB — 71 ms — h2https://static-www.adweek.com/wp-content/plugins/adw-navigation/dist/css/index.cssstatic-www.adweek.com/wp-content/pl... https://static-www.adweek.com/wp-content/plugins/adw-navigation/dist/css/index.css — 200 — 1.5 KiB — 32 ms — h2https://www.adweek.com/wp-includes/css/dist/block-library/style.min.css?m=1774626878gwww.adweek.com/wp-includes/css/dist... https://www.adweek.com/wp-includes/css/dist/block-library/style.min.css?m=1774626878g — 200 — 14.1 KiB — 62 ms — h3https://static-www.adweek.com/wp-content/plugins/adw-blocks-v2/build/live-blog-timeline/style-index.css?ver=6.8.5static-www.adweek.com/wp-content/pl... https://static-www.adweek.com/wp-content/plugins/adw-blocks-v2/build/live-blog-timeline/style-index.css?ver=6.8.5 — 200 — 3.7 KiB — 32 ms — h2https://static-www.adweek.com/wp-content/plugins/adw-blocks-v2/build/live-blog-timeline-micro/style-index.css?ver=6.8.5static-www.adweek.com/wp-content/pl... https://static-www.adweek.com/wp-content/plugins/adw-blocks-v2/build/live-blog-timeline-micro/style-index.css?ver=6.8.5 — 200 — 2.1 KiB — 33 ms — h2https://static-www.adweek.com/wp-content/plugins/adw-blocks-v2/build/pages-post-container/style-index.css?ver=1.0.0static-www.adweek.com/wp-content/pl... https://static-www.adweek.com/wp-content/plugins/adw-blocks-v2/build/pages-post-container/style-index.css?ver=1.0.0 — 200 — 3.4 KiB — 50 ms — h2https://www.adweek.com/_static/??-eJzTLy/QzcxLzilNSS3WzyrWz01NyUxMzUnNTc0rQeEU5CRWphbp5qSmJyZX6uVm5uklFxfr6OPTDpRD5sM02efaGpqbm5gZmVmYWwIARPsu9A==www.adweek.com/_static/??-eJzTLy/Qz... https://www.adweek.com/_static/??-eJzTLy/QzcxLzilNSS3WzyrWz01NyUxMzUnNTc0rQeEU5CRWphbp5qSmJyZX6uVm5uklFxfr6OPTDpRD5sM02efaGpqbm5gZmVmYWwIARPsu9A== — 200 — 3.4 KiB — 62 ms — 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h3https://www.facebook.com/tr/?id=404479249963233&ev=Lytics%20Audiences&dl=https%3A%2F%2Fwww.adweek.com%2F&rl=&if=false&ts=1776802374002&cd[aw_all_web_visitors]=true&cd[subsforsf]=true&cd[unknown_users_all]=true&cd[all]=true&cd[smt_new]=true&cd[default_anon_seg]=true&cd[icj_anonymous]=true&sw=800&sh=600&v=2.9.303&r=stable&ec=2&o=4126&fbp=fb.1.1776802373962.161052713632933174&ler=empty&cdl=API_unavailable&pmd[locale]=en-US&pmd[description]=Breaking%20News%20in%20Advertising%2C%20Media%20and%20Technology&plt=1647.7000007629395&it=1776802373745&coo=false&expv2[0]=pl1&expv2[1]=el3&expv2[2]=bc1&expv2[3]=ra2&expv2[4]=rp2&expv2[5]=im1&expv2[6]=hf1&rqm=GETwww.facebook.com/tr/?id=40447924996... 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h3https://www.facebook.com/privacy_sandbox/pixel/register/trigger/?id=189376389824492&ev=PageView&dl=https%3A%2F%2Fwww.adweek.com%2F&rl=&if=false&ts=1776802374105&sw=800&sh=600&v=2.9.303&r=stable&ec=1&o=4126&fbp=fb.1.1776802373962.161052713632933174&ler=empty&cdl=API_unavailable&pmd[title]=ADWEEK&pmd[locale]=en-US&pmd[description]=Breaking%20News%20in%20Advertising%2C%20Media%20and%20Technology&plt=1647.7000007629395&it=1776802373745&coo=false&dpo=LDU&dpoco=0&dpost=0&tm=1&expv2[0]=pl1&expv2[1]=el2&expv2[2]=bc1&expv2[3]=ra2&expv2[4]=rp2&expv2[5]=im1&expv2[6]=hf1&expv2[7]=pt1&rqm=FGETwww.facebook.com/privacy_sandbox/pi... https://www.facebook.com/privacy_sandbox/pixel/register/trigger/?id=189376389824492&ev=PageView&dl=https%3A%2F%2Fwww.adweek.com%2F&rl=&if=false&ts=1776802374105&sw=800&sh=600&v=2.9.303&r=stable&ec=1&o=4126&fbp=fb.1.1776802373962.161052713632933174&ler=empty&cdl=API_unavailable&pmd[title]=ADWEEK&pmd[locale]=en-US&pmd[description]=Breaking%20News%20in%20Advertising%2C%20Media%20and%20Technology&plt=1647.7000007629395&it=1776802373745&coo=false&dpo=LDU&dpoco=0&dpost=0&tm=1&expv2[0]=pl1&expv2[1]=el2&expv2[2]=bc1&expv2[3]=ra2&expv2[4]=rp2&expv2[5]=im1&expv2[6]=hf1&expv2[7]=pt1&rqm=FGET — 200 — 196 B — 137 ms — h3https://ams-pageview-public.s3.amazonaws.com/1x1-pixel.png?id=16fbc9821a86ams-pageview-public.s3.amazonaws.co... https://ams-pageview-public.s3.amazonaws.com/1x1-pixel.png?id=16fbc9821a86 — 200 — 448 B — 365 ms — http/1.1https://pagead2.googlesyndication.com/pagead/ping?e=1pagead2.googlesyndication.com/pagea... https://pagead2.googlesyndication.com/pagead/ping?e=1 — 204 — 20 B — 37 ms — h3https://a.usbrowserspeed.com/cs?pid=d177d942cb8207b52f57818feb9bb79a7b77ce6e0ed688e3af36875661b9be1d&r=https%3A%2F%2Fs.dpmsrv.com%2Fblank.png&puid=dpmpixc%5B692%5Da%5BNA%5Ds%5B019db1ac-a1e2-7307-a6e3-4c3274ba0c42%5Da.usbrowserspeed.com/cs?pid=d177d94... https://a.usbrowserspeed.com/cs?pid=d177d942cb8207b52f57818feb9bb79a7b77ce6e0ed688e3af36875661b9be1d&r=https%3A%2F%2Fs.dpmsrv.com%2Fblank.png&puid=dpmpixc%5B692%5Da%5BNA%5Ds%5B019db1ac-a1e2-7307-a6e3-4c3274ba0c42%5D — 302 — 200 B — 617 ms — h2https://a.usbrowserspeed.com/cs?pid=d177d942cb8207b52f57818feb9bb79a7b77ce6e0ed688e3af36875661b9be1d&r=https%3A%2F%2Fs.dpmsrv.com%2Fblank.png&puid=dpmpixc%5B692%5Da%5BNA%5Ds%5B019db1ac-a1e5-7b0d-ade9-b382ecc1755c%5Da.usbrowserspeed.com/cs?pid=d177d94... https://a.usbrowserspeed.com/cs?pid=d177d942cb8207b52f57818feb9bb79a7b77ce6e0ed688e3af36875661b9be1d&r=https%3A%2F%2Fs.dpmsrv.com%2Fblank.png&puid=dpmpixc%5B692%5Da%5BNA%5Ds%5B019db1ac-a1e5-7b0d-ade9-b382ecc1755c%5D — 302 — 199 B — 620 ms — h2https://securepubads.g.doubleclick.net/pagead/managed/dict/m202604210101/gptsecurepubads.g.doubleclick.net/page... https://securepubads.g.doubleclick.net/pagead/managed/dict/m202604210101/gpt — 200 — 23.0 KiB — 47 ms — h3https://s.dpmsrv.com/blank.pngs.dpmsrv.com/blank.png https://s.dpmsrv.com/blank.png — 200 — 1.0 KiB — 3 ms — http/1.1https://s.dpmsrv.com/blank.pngs.dpmsrv.com/blank.png https://s.dpmsrv.com/blank.png — 200 — 0 B — 3 ms — http/1.1https://c.lytics.io/c/abdd09476411aa251d907649c25e11e9?content_type=&user_IP=172.68.135.6&_ts=1776802374824&_nmob=t&_device=desktop&url=www.adweek.com%2F&_ga=GA1.1.1686915773.1776802372&_uid=86060116-6975-4c40-baf5-0808364b578a&_v=3.1.5&_uido=86060116-6975-4c40-baf5-0808364b578ac.lytics.io/c/abdd09476411aa251d907... https://c.lytics.io/c/abdd09476411aa251d907649c25e11e9?content_type=&user_IP=172.68.135.6&_ts=1776802374824&_nmob=t&_device=desktop&url=www.adweek.com%2F&_ga=GA1.1.1686915773.1776802372&_uid=86060116-6975-4c40-baf5-0808364b578a&_v=3.1.5&_uido=86060116-6975-4c40-baf5-0808364b578a — 200 — 702 B — 132 ms — h3https://static-www.adweek.com/wp-content/themes/adweek-next/src/images/logos/adweek-favicon.svgstatic-www.adweek.com/wp-content/th... https://static-www.adweek.com/wp-content/themes/adweek-next/src/images/logos/adweek-favicon.svg — 200 — 723 B — 5 ms — h2https://ib.adnxs.com/seg?member=827&consent=1&add=21604338,10864294,10884611,26312002ib.adnxs.com/seg?member=827&consent... https://ib.adnxs.com/seg?member=827&consent=1&add=21604338,10864294,10884611,26312002 — 307 — 941 B — 101 ms — h2https://pixel.mathtag.com/event/img?mt_id=2369832&mt_adid=431650pixel.mathtag.com/event/img?mt_id=2... https://pixel.mathtag.com/event/img?mt_id=2369832&mt_adid=431650 — 302 — 857 B — 357 ms — http/1.1https://pixel.mathtag.com/event/img?mt_id=2369793&mt_adid=431650pixel.mathtag.com/event/img?mt_id=2... https://pixel.mathtag.com/event/img?mt_id=2369793&mt_adid=431650 — 302 — 857 B — 356 ms — http/1.1https://pixel.mathtag.com/event/img?mt_id=2369790&mt_adid=431650pixel.mathtag.com/event/img?mt_id=2... https://pixel.mathtag.com/event/img?mt_id=2369790&mt_adid=431650 — 302 — 856 B — 353 ms — http/1.1https://pixel.mathtag.com/event/img?mt_id=2369844&mt_adid=431650pixel.mathtag.com/event/img?mt_id=2... https://pixel.mathtag.com/event/img?mt_id=2369844&mt_adid=431650 — 302 — 856 B — 355 ms — http/1.1https://pixel.mathtag.com/event/img?mt_id=2369822&mt_adid=431650pixel.mathtag.com/event/img?mt_id=2... https://pixel.mathtag.com/event/img?mt_id=2369822&mt_adid=431650 — 302 — 857 B — 354 ms — http/1.1https://insight.adsrvr.org/track/pxl/?adv=f6ba480&ct=0:a5i0ofw&fmt=3insight.adsrvr.org/track/pxl/?adv=f... https://insight.adsrvr.org/track/pxl/?adv=f6ba480&ct=0:a5i0ofw&fmt=3 — 200 — 148 B — 127 ms — h2https://insight.adsrvr.org/track/pxl/?adv=f6ba480&ct=0:o5yqsbf&fmt=3insight.adsrvr.org/track/pxl/?adv=f... https://insight.adsrvr.org/track/pxl/?adv=f6ba480&ct=0:o5yqsbf&fmt=3 — 200 — 149 B — 123 ms — h2https://insight.adsrvr.org/track/pxl/?adv=f6ba480&ct=0:0le2sb7&fmt=3insight.adsrvr.org/track/pxl/?adv=f... https://insight.adsrvr.org/track/pxl/?adv=f6ba480&ct=0:0le2sb7&fmt=3 — 200 — 148 B — 125 ms — h2https://insight.adsrvr.org/track/pxl/?adv=f6ba480&ct=0:7n71k11&fmt=3insight.adsrvr.org/track/pxl/?adv=f... https://insight.adsrvr.org/track/pxl/?adv=f6ba480&ct=0:7n71k11&fmt=3 — 200 — 148 B — 124 ms — h2https://ib.adnxs.com/bounce?%2Fseg%3Fmember%3D827%26consent%3D1%26add%3D21604338%2C10864294%2C10884611%2C26312002ib.adnxs.com/bounce?%2Fseg%3Fmember... https://ib.adnxs.com/bounce?%2Fseg%3Fmember%3D827%26consent%3D1%26add%3D21604338%2C10864294%2C10884611%2C26312002 — 200 — 925 B — 29 ms — h2https://insight.adsrvr.org/track/pxl/?adv=f6ba480&ct=0:k5s6nis&fmt=3insight.adsrvr.org/track/pxl/?adv=f... https://insight.adsrvr.org/track/pxl/?adv=f6ba480&ct=0:k5s6nis&fmt=3 — 200 — 148 B — 36 ms — h2https://pixel.mathtag.com/event/img?primary-x-request-id=6384f52a0d2d2d66318924d1e6afa168&mt_id=2369790&mt_adid=431650pixel.mathtag.com/event/img?primary... https://pixel.mathtag.com/event/img?primary-x-request-id=6384f52a0d2d2d66318924d1e6afa168&mt_id=2369790&mt_adid=431650 — 200 — 756 B — 102 ms — http/1.1https://pixel.mathtag.com/event/img?primary-x-request-id=6da107843286bd2d005c645b68ee4dbe&mt_id=2369822&mt_adid=431650pixel.mathtag.com/event/img?primary... https://pixel.mathtag.com/event/img?primary-x-request-id=6da107843286bd2d005c645b68ee4dbe&mt_id=2369822&mt_adid=431650 — 200 — 756 B — 102 ms — http/1.1https://pixel.mathtag.com/event/img?primary-x-request-id=57fda9c2f0bed762212e03cf2f8bd1dc&mt_id=2369844&mt_adid=431650pixel.mathtag.com/event/img?primary... https://pixel.mathtag.com/event/img?primary-x-request-id=57fda9c2f0bed762212e03cf2f8bd1dc&mt_id=2369844&mt_adid=431650 — 200 — 756 B — 102 ms — http/1.1https://pixel.mathtag.com/event/img?primary-x-request-id=8fc73b40ed3364e275f431c50b882b3a&mt_id=2369793&mt_adid=431650pixel.mathtag.com/event/img?primary... https://pixel.mathtag.com/event/img?primary-x-request-id=8fc73b40ed3364e275f431c50b882b3a&mt_id=2369793&mt_adid=431650 — 200 — 756 B — 105 ms — http/1.1https://pixel.mathtag.com/event/img?primary-x-request-id=a24304b4a6b6a0f5fd72e34d559cd845&mt_id=2369832&mt_adid=431650pixel.mathtag.com/event/img?primary... https://pixel.mathtag.com/event/img?primary-x-request-id=a24304b4a6b6a0f5fd72e34d559cd845&mt_id=2369832&mt_adid=431650 — 200 — 756 B — 110 ms — http/1.1
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
100% of JavaScript execution is third-party
First-party Third-party 6407ms · 1588KB · $25/mo
Unattributable
Other
Costly
Execution 1723ms
Transfer 0 KB
Monthly Cost $7/mo
www.adweek.com
Other
Costly
Execution 1216ms
Transfer 50 KB
Monthly Cost $5/mo
browser.sentry-cdn.com
Other
Costly
Execution 871ms
Transfer 30 KB
Monthly Cost $3/mo
static-www.adweek.com
Other
Costly
Execution 652ms
Transfer 1 KB
Monthly Cost $3/mo
Google Tag Manager
Tag Manager
Costly
Execution 460ms
Transfer 173 KB
Unused 30%
Monthly Cost $2/mo
static-www.adweek.com
Other
Costly
Execution 331ms
Transfer 58 KB
Unused 47%
Monthly Cost $1/mo
c.amazon-adsystem.com
Other
Optional
Execution 158ms
Transfer 91 KB
Unused 42%
Monthly Cost $1/mo
Google Tag Manager
Tag Manager
Optional
Execution 131ms
Transfer 176 KB
Unused 32%
Monthly Cost $1/mo
cdn.p-n.io
Other
Optional
Execution 109ms
Transfer 44 KB
Monthly Cost $0/mo
securepubads.g.doubleclick.net
Other
Optional
Execution 104ms
Transfer 188 KB
Unused 70%
Monthly Cost $0/mo
www.zeropartyforms.com
Other
Optional
Execution 98ms
Transfer 117 KB
Unused 63%
Monthly Cost $0/mo
OneTrust
Consent
Essential
Execution 95ms
Transfer 128 KB
Unused 48%
Monthly Cost $0/mo
dn0qt3r0xannq.cloudfront.net
Other
Optional
Execution 94ms
Transfer 5 KB
Monthly Cost $0/mo
Google Tag Manager
Tag Manager
Optional
Execution 69ms
Transfer 167 KB
Unused 40%
Monthly Cost $0/mo
Facebook Pixel
Advertising
Optional
Execution 69ms
Transfer 47 KB
Monthly Cost $0/mo
static-www.adweek.com
Other
Optional
Execution 63ms
Transfer 1 KB
Monthly Cost $0/mo
b-code.liadm.com
Other
Optional
Execution 55ms
Transfer 46 KB
Monthly Cost $0/mo
raven-static.aditude.io
Other
Optional
Execution 55ms
Transfer 107 KB
Unused 59%
Monthly Cost $0/mo
edge.aditude.io
Other
Optional
Execution 53ms
Transfer 160 KB
Unused 60%
Monthly Cost $0/mo

These scripts may cost more than they're worth

  • Unattributable adds 1723ms and costs ~$7/month
  • www.adweek.com adds 1216ms and costs ~$5/month
  • browser.sentry-cdn.com adds 871ms and costs ~$3/month
  • static-www.adweek.com adds 652ms and costs ~$3/month
  • Google Tag Manager adds 460ms and costs ~$2/month
  • static-www.adweek.com adds 331ms and costs ~$1/month

100% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

Learn more ▾

Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

Unattributable takes 1723ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.adweek.com takes 1216ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

browser.sentry-cdn.com takes 871ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

static-www.adweek.com takes 652ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 460ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

static-www.adweek.com takes 331ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

70% of securepubads.g.doubleclick.net's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

63% of www.zeropartyforms.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

59% of raven-static.aditude.io's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

60% of edge.aditude.io's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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