Content - https://www.walmart.com BeaverCheck Audit

D

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

48/100

Site name appears as

Page title	Save Money. Live better.
og:site_name	Walmart.com
twitter:site	—
Organization.name	Walmart

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
No favicon link tags detected — browsers fall back to the generic globe
twitter:card missing
Consider adding contactPoint — helps appear in "contact us" rich results
No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://i5.walmartimages.com/dfw/63fd9f59-49ff/k2-_52fee322-2e60-452a-bccc-1e847f452a13.v1.png

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

URL: https://i5.walmartimages.com/dfw/63fd9f59-49ff/k2-_52fee322-2e60-452a-bccc-1e847f452a13.v1.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

www.walmart.com

Walmart | Save Money. Live better.

Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!

WWW.WALMART.COM

Walmart | Save Money. Live better.

Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!

Walmart | Save Money. Live better.

www.walmart.com

Walmart | Save Money. Live better.

Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!

A

Links

200 links checked, 198 healthy, 2 broken

PASS

200 links checked, 198 healthy, 2 broken

198 of 200 links are healthy

Broken link: https://tap.walmart.com

Found in <link href>. Get "https://tap.walmart.com": resolve tap.walmart.com: lookup tap.walmart.com on 1.1.1.1:53: no such host

Got: unreachable

Broken link: https://i5.walmartimages.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

200 total 170 healthy 2 broken 28 redirects

Broken Links (2)

Status	URL	Found in	Error
ERR	https://tap.walmart.com	`<link>`	Get "https://tap.walmart.com": resolve t...
404	https://i5.walmartimages.com	`<link>`	Not Found

Redirects (28)

200 https://www.walmart.com/ <link>

200 https://www.walmart.com/px/PXu6b0qd2S/captcha/captcha.js?a=c... <script>

200 https://www.walmart.com/px/PXu6b0qd2S/init.js <script>

200 https://beacon.walmart.com <link>

200 https://b.wal.co <link>

200 https://i5.walmartimages.com/dfw/63fd9f59-561c/572f7d54-ce02... <link>

200 https://i5.walmartimages.com/dfw/63fd9f59-561c/572f7d54-ce02... <script>

200 https://i5.walmartimages.com/beacon/beacon.js?bd=b.www.walma... <script>

200 https://i5.walmartimages.com/dfw/63fd9f59-561c/572f7d54-ce02... <script>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Structured Data

2 JSON-LD block(s) found — structured data is well configured.

PASS

2 JSON-LD block(s) found — structured data is well configured.

Missing recommended property "sameAs" for Organization

Adding "sameAs" can improve how search engines display your content.

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

2 JSON-LD blocks found

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization

5 properties Valid

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Walmart",
  "url": "https://www.walmart.com/",
  "logo": "https://i5.walmartimages.com/dfw/63fd9f59-b3e1/7a569e53-f29a-4c3d-bfaf-6f7a158bfadd/v1/walmartLogo.svg"
}

Block 2 : WebSite

6 properties Valid

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Walmart",
  "url": "https://www.walmart.com/",
  "logo": "https://i5.walmartimages.com/dfw/63fd9f59-b3e1/7a569e53-f29a-4c3d-bfaf-6f7a158bfadd/v1/walmartLogo.svg",
  "potentialAction": [
    {
      "@type": "SearchAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.walmart.com/search?q={search_term_string}"
      },
      "query-input": "required name=search_term_string"
    }
  ]
}

URL	Destination	Found in
https://www.walmart.com/my-items	https://www.walmart.com/my-items	`<a>`
https://www.walmart.com/lists	https://www.walmart.com/lists	`<a>`
https://www.walmart.com/my-registries	https://www.walmart.com/my-registries	`<a>`
https://identity.walmart.com/account/log...	https://identity.walmart.com/account/log...	`<a>`
https://www.walmart.com/orders	https://www.walmart.com/orders	`<a>`
https://www.walmart.com/plus	https://www.walmart.com/plus	`<a>`
https://www.walmart.com/cp/subscriptions...	https://www.walmart.com/cp/subscriptions...	`<a>`
https://www.walmart.com/departments-list	https://www.walmart.com/departments-list	`<a>`
https://www.walmart.com/shop/gifts?athAs...	https://www.walmart.com/shop/gifts?athAs...	`<a>`
https://www.walmart.com/plus?athAsset=ey...	https://www.walmart.com/plus?athAsset=ey...	`<a>`
https://www.walmart.com/cp/fight-hunger/...	https://www.walmart.com/cp/fight-hunger/...	`<a>`
https://www.walmart.com/shop/deals/flash...	https://www.walmart.com/shop/deals/flash...	`<a>`
https://www.walmart.com/ip/Jocisland-10x...	https://www.walmart.com/ip/Jocisland-10x...	`<a>`
https://www.walmart.com/ip/XJD-Kids-Bike...	https://www.walmart.com/ip/XJD-Kids-Bike...	`<a>`
https://www.walmart.com/ip/Hot-Cold-Room...	https://www.walmart.com/ip/Hot-Cold-Room...	`<a>`
https://www.walmart.com/ip/Nicebay-Curli...	https://www.walmart.com/ip/Nicebay-Curli...	`<a>`
https://www.walmart.com/ip/MEHOOM-Boho-A...	https://www.walmart.com/ip/MEHOOM-Boho-A...	`<a>`
https://www.walmart.com/ip/EF-EcoFlow-DE...	https://www.walmart.com/ip/EF-EcoFlow-DE...	`<a>`
https://www.walmart.com/ip/IR-Imperial-R...	https://www.walmart.com/ip/IR-Imperial-R...	`<a>`
https://www.walmart.com/ip/Joyway-3-Piec...	https://www.walmart.com/ip/Joyway-3-Piec...	`<a>`
https://www.walmart.com/ip/3-75HP-Treadm...	https://www.walmart.com/ip/3-75HP-Treadm...	`<a>`
https://www.walmart.com/ip/Tappio-Outdoo...	https://www.walmart.com/ip/Tappio-Outdoo...	`<a>`
https://www.walmart.com/ip/SYNCFUN-30-Pc...	https://www.walmart.com/ip/SYNCFUN-30-Pc...	`<a>`
https://www.walmart.com/cp/9435689?utm_c...	https://www.walmart.com/cp/9435689?utm_c...	`<a>`
https://www.walmart.com/cp/6545138?athAs...	https://www.walmart.com/cp/6545138?athAs...	`<a>`
https://www.walmart.com/cp/pharmacy/5431...	https://www.walmart.com/cp/pharmacy/5431...	`<a>`
https://www.walmart.com/browse/gifts-reg...	https://www.walmart.com/browse/gifts-reg...	`<a>`
https://www.walmart.com/cp/tax-prep-serv...	https://www.walmart.com/cp/tax-prep-serv...	`<a>`