SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.Cross-tab audit — SEO, performance, crawlability, mobile, structured data
CContent DepthAction942 words, StandardREVIEW
Good depth
Reading level
Grade 8
Text-to-HTML Ratio
6 KB / 442 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
A+Canonical URLProperly configuredPASS
A+Meta TagsTitle optimizedPASS
"Walmart | Save Money. Live better."
Consider differentiating — the title is for search results, the H1 is for the page.
Title and H1 match exactly — internally consistent but misses an opportunity to optimize each for its audience (Title for SERP CTR, H1 for on-page).
Learn more ▾ ▴
Title and H1 don't have to be identical — and often shouldn't be. The Title competes for SERP click-through (lead with keyword + value prop), while the H1 confirms to the visitor they're on the right page (more conversational is fine). Differentiating gains both surfaces.
Source: Google Search Central / on-page SEO
AInternal Links67 internal, 14 externalPASS
Link Distribution
Anchor Text Quality
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | 5 | |
| 2 | https://www.walmart.com/cp/6545138?athAsset=eyJhdGhjcGlkIjoiZjQzNDkzYzctMTcwMy00ZGNhLWJiNTktMTNmMGE0NmFiZWQ5IiwiYWVjdSI6eyJzIjoxLjAsInN0IjoiMCJ9LCJhZXdyIjoiTVBfQ1RSIn0=&athena=true | 2 |
| 3 | /ip/Nicebay-Curling-Iron-Professional-Instant-Heat-Up-Hair-Curling-Wand-Set-Curling-Wand/16681615086?athAsset=eyJhdGhjcGlkIjoiMTY2ODE2MTUwODYiLCJhdGhzdGlkIjoiQ1MwMjAiLCJhdGhhbmNpZCI6Ikl0ZW1DYXJvdXNlbCIsImF0aHJrIjowLjB9&athena=true | 2 |
| 4 | https://www.walmart.com/cp/pharmacy/5431?athAsset=eyJhdGhjcGlkIjoiNDg5NjY1NmUtNTJmZC00NzQ1LTk2MGEtZDNkYTkzYjM2NjZmIiwiYWVjdSI6eyJzIjoxLjAsInN0IjoiMCJ9LCJhZXdyIjoiTVBfQ1RSIn0=&athena=true | 2 |
| 5 | https://www.walmart.com/cp/9435689?utm_content=WMD-CRD-HPPO&athAsset=eyJhdGhjcGlkIjoiYzUwNjQwZjEtNDdkZS00NjEzLWEwNjQtODVlODYzNGE0NDBhIiwiYWVjdSI6eyJzIjoxLjAsInN0IjoiMCJ9LCJhZXdyIjoiR01fQ1RSIn0=&athena=true | 2 |
| 6 | /ip/3-75HP-Treadmill-300lb-Capacity-Incline-Folding-Treadmill-64-7-Smart-Program-7-5MPH-Speed-Smart-APP-Control-Treadmill-Home-Jogging-Walking-w-HiFi-Spe/17523261689?athAsset=eyJhdGhjcGlkIjoiMTc1MjMyNjE2ODkiLCJhdGhzdGlkIjoiQ1MwMjAiLCJhdGhhbmNpZCI6Ikl0ZW1DYXJvdXNlbCIsImF0aHJrIjowLjB9&athena=true&athbdg=L1400 | 2 |
| 7 | /my-items | 2 |
| 8 | https://www.walmart.com/cp/fight-hunger/6811996?athAsset=eyJhdGhjcGlkIjoiNDJiNzMxNzQtYjk5ZC00MThiLWI3YzctNGJhNTU3NjU1OTM1IiwiYWVjdSI6eyJzIjoxLjAsInN0IjoiMCJ9LCJhZXdyIjoiQ1RSIn0=&athena=true | 2 |
| 9 | https://www.walmart.com/shop/gifts?athAsset=eyJhdGhjcGlkIjoiN2Y3Nzg4MTktYjM1NS00MDdiLTlkMmYtMjg4OTA0YjZkNTRjIiwiYWVjdSI6eyJzIjoxLjAsInN0IjoiMCJ9LCJhZXdyIjoiQ1RSIn0=&athena=true | 2 |
| 10 | https://www.walmart.com/plus?athAsset=eyJhdGhjcGlkIjoiOTE1NDIwYmUtYzIxNC00ZWE2LWJhNTEtZmM3YWQ1ODIxMTk1IiwiYWVjdSI6eyJzIjoxLjAsInN0IjoiMCJ9LCJhZXdyIjoiQ1RSIn0=&athena=true | 2 |
Top External Domains
| Domain | Links |
|---|---|
| corporate.walmart.com | 7 |
| identity.walmart.com | 2 |
| cpa-ui.walmart.com | 1 |
| careers.walmart.com | 1 |
| marketplace.walmart.com | 1 |
| walmart.onelink.me | 1 |
| msds.walmartstores.com | 1 |
A+Image SEO23 images, 23 descriptive filenamesPASS
See Accessibility tab for detailed alt text quality analysis.
A+Schema Markup Audit2 schema types detectedPASS
Rich result eligibility
Organization knowledge panel
Sitelinks search box
Detected schema types
Organization json-ld → Organization knowledge panel2/2 required · 1/4 recommended
Required fields (Google)
- name — Required for the knowledge panel
- url — Required for entity matching
Recommended fields
- logo — Strongly recommended — appears in the knowledge panel header
- sameAs — Add sameAs URLs for social profiles Connects the entity across the web
- contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
- description — Add an organization description Used as the panel summary
WebSite json-ld → Sitelinks search box2/2 required · 1/1 recommended
Required fields (Google)
- name — Required for the sitelinks search box
- url — Required to anchor the search box to your domain
Recommended fields
- potentialAction — Enables the in-SERP search box
Adding these recommended fields improves chances of getting Organization knowledge panel in search results.
Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).
Source: Google Search Central
Hreflang0 hreflang tagsINFO
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.