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https://404media.co

Performance

· 15 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
81
GRADE
B
FIX
4
REVIEW
4
PASS
5
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
88
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
88
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
85
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

855 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.06 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

22 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.032

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.50 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

4.58 s

Page Load Progression

375 ms
750 ms
1.1 s
1.5 s
1.9 s
2.2 s
2.6 s
3.0 s
Checks
15
5 PASS 4 REVIEW 4 FIX
D
Third-Party Impact
Action
100% third-party, 0 ms blocking
FIX
100% third-party, 0 ms blocking
Warning::
Third-party code accounts for 100% of page weight (1.9 MiB of 1.9 MiB)
Info::
Third-party blocking time is low (0 ms)
100%
First-party Third-party
F
JS Bundles
Action
27 scripts, 568 KB unused
FIX
27 scripts, 568 KB unused
Warning::
https://js.stripe.com/v3/: 164 KB unused (73%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://securepubads.g.doubleclick.net/pagead/mana...: 128 KB unused (68%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://cdn.jsdelivr.net/ghost/portal@~2.68/umd/po...: 91 KB unused (23%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://cdn4.buysellads.net/pub/404mediaco.js?1776...: 72 KB unused (44%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://cdn.jsdelivr.net/ghost/sodo-search@~1.8/um...: 54 KB unused (56%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 568 KB
568 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://js.stripe.com/v3/226 KB164 KB (73%)✓3rd
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31097946187 KB128 KB (68%)✓3rd
https://cdn.jsdelivr.net/ghost/portal@~2.68/umd/portal.min.js436 KB91 KB (23%)✓3rd
https://cdn4.buysellads.net/pub/404mediaco.js?1776900000000162 KB72 KB (44%)✓3rd
https://cdn.jsdelivr.net/ghost/sodo-search@~1.8/umd/sodo-search.min.js98 KB54 KB (56%)✓3rd
https://fundingchoicesmessages.google.com/i/22960212090?ers=370 KB36 KB (53%)✓3rd
https://www.404media.co/assets/dist/app.min.js?v=c2986781e838 KB23 KB (62%)✓3rd
https://assets.context.ly/kit/6.latest/loader.js7 KB—✓3rd
https://www.404media.co/public/cards.min.js?v=c2986781e82 KB—✓3rd
https://www.404media.co/public/ghost-stats.min.js?v=c2986781e813 KB—✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

F
Page Weight Inventory
Action
127 resources · 1.9 MB · 568 KB savings available
FIX
127 resources · 1.9 MB · 568 KB savings available
Warning::
Page weight 961 KB over 1MB target
Got: 1.9 MB Expected: ≤ 1 MB
Info::
~568 KB of savings available
Warning::
126 third-party resources (100% of weight)
Info::
2 resources over 200KB
127 resources · 1.9 MiB · 126 third-party 961.3 KiB over 1MB target
JavaScript 76% · 1.5 MiB
Image 9% · 181.8 KiB
Font 8% · 153.5 KiB
CSS 3% · 49.8 KiB
Document 2% · 45.8 KiB
Other 2% · 44.0 KiB

~568.0 KiB of savings available

Remove unused JavaScript: 568.0 KiB
F
HTTP Caching
Action
No cache headers
FIX
No cache headers
Warning::
No Cache-Control header found
Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.

No Cache-Control header

Adding a Cache-Control header can significantly improve repeat-visit performance.

C
Page Weight Budget
Action
1.9 MB transferred, 127 requests
REVIEW
1.9 MB transferred, 127 requests
Info::
Page weighs 7.1 MB (1.9 MB transferred)
Warning::
JavaScript is 1.4 MB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 1.4 MB
Warning::
127 HTTP requests — consider bundling or reducing
Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.
Info::
Estimated 0.41 g CO2 per page load
1.9 MB / 2.4 MB budget
1.9 MB transferred
127 requests
0.41 g CO2 per page load
JavaScript 1.4 MiB 74%
Images 167.0 KiB 8%
Fonts 153.5 KiB 8%
Other 59.7 KiB 3%
HTML 45.5 KiB 2%
Other 37.5 KiB 2%
CSS 37.2 KiB 2%
Other 17.9 KiB 1%
Other 977 B 0%
Other 0 B 0%
0 2.4 MB 4.9 MB
Approaching limit

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.

Why this matters

High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.

Source: web.dev

B
Image Optimization
22 images, 0 KB saveable
REVIEW
22 images, 0 KB saveable
Info::
All images are well-optimized
22 images 167 KB
0 oversized -0 KB
9 legacy format
0 missing dimensions CLS risk
B
JS Execution Cost
843ms total JS execution
REVIEW
843ms total JS execution
Info::
https://www.404media.co/: 192ms CPU time
Info::
Unattributable: 151ms CPU time
Info::
https://securepubads.g.doubleclick.net/pagead/mana...: 128ms CPU time
Info::
https://cdn.jsdelivr.net/ghost/portal@~2.68/umd/po...: 108ms CPU time
Info::
https://fundingchoicesmessages.google.com/f/AGSKWx...: 78ms CPU time
Warning::
Third-party scripts: 843ms (100% of total)

Main Thread Breakdown

Script Evaluation 50% Other 17% Script Parsing & Compilation 13% Style & Layout 12% Rendering 4%
ScriptTotalScriptingParse/CompileParty
https://www.404media.co/192ms7ms1ms3rd
Unattributable151ms42ms0ms3rd
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31097946128ms108ms16ms3rd
https://cdn.jsdelivr.net/ghost/portal@~2.68/umd/portal.min.js108ms62ms45ms3rd
https://fundingchoicesmessages.google.com/f/AGSKWxWOeVtMRAUufFIeh92BK790c6SGgC5buXwe-7WPPMWp_GklhvWDAyCgX-zrzlzM6jAI41sKGUCPez-drY4wEbmTHpRQKOR3DC0e_63dRD4v2ZQDs_G8bQgg-smbZ90XKI2cbTzstg==?fccs=W251bGwsbnVsbCxudWxsLG51bGwsbnVsbCxudWxsLFsxNzc2OTAwNTgxLDkyMDAwMDAwXSxudWxsLG51bGwsbnVsbCxbbnVsbCxbN11dLCJodHRwczovL3d3dy40MDRtZWRpYS5jby8iLG51bGwsW1s4LCJwU0prbzE5NklIMCJdLFs5LCJlbi1VUyJdLFsxOCwiW1tbbnVsbCwxODIyXV1dIl0sWzM1LCIxNzc2OTAwNTgxIl0sWzE5LCIxIl0sWzE3LCJbMF0iXSxbMjQsIiJdLFsyOSwiZmFsc2UiXV1d78ms34ms11ms3rd
https://cdn4.buysellads.net/pub/404mediaco.js?177690000000076ms62ms11ms3rd
https://js.stripe.com/v3/60ms35ms24ms3rd
https://fundingchoicesmessages.google.com/i/22960212090?ers=351ms46ms4ms3rd
C
Green Hosting
Action
Whether the site is served from green-energy infrastructure
REVIEW

Green Hosting

No green hosting detected

A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
7 fonts (154 KB)
PASS
7 fonts (154 KB)
Info::
7 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

7

154 KB total

Render-blocking

0

of 7

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 500 ms 1.0 s 1.5 s 2.0 s FCP 855 ms LCP 2.1 shttps://fonts.gstatic.com/s/spacegrotesk/v22/V8mDoQDjQSkFtoMM3T6r8E7mPbF4C_k3HqU.woff2V8mDoQDjQSkFtoMM3T6r8E7... https://fonts.gstatic.com/s/spacegrotesk/v22/V8mDoQDjQSkFtoMM3T6r8E7mPbF4C_k3HqU.woff2 — 21.8 KiB — 51 ms — font-display: swaphttps://fonts.gstatic.com/s/spacemono/v17/i7dPIFZifjKcF5UAWdDRYEF8RXi4EwQ.woff2i7dPIFZifjKcF5UAWdDRYEF... https://fonts.gstatic.com/s/spacemono/v17/i7dPIFZifjKcF5UAWdDRYEF8RXi4EwQ.woff2 — 9.3 KiB — 37 ms — font-display: swaphttps://fonts.gstatic.com/s/inter/v20/UcC73FwrK3iLTeHuS_nVMrMxCp50SjIa1ZL7W0Q5nw.woff2UcC73FwrK3iLTeHuS_nVMrM... https://fonts.gstatic.com/s/inter/v20/UcC73FwrK3iLTeHuS_nVMrMxCp50SjIa1ZL7W0Q5nw.woff2 — 47.3 KiB — 68 ms — font-display: swaphttps://assets.outpostpublishingcoop.com/assets/fonts/Inter/font_6.woff2font_6.woff2 https://assets.outpostpublishingcoop.com/assets/fonts/Inter/font_6.woff2 — 23.7 KiB — 77 ms — font-display: swaphttps://fonts.gstatic.com/s/opensans/v40/memvYaGs126MiZpBA-UvWbX2vVnXBbObj2OVTS-mu0SC55I.woff2memvYaGs126MiZpBA-UvWbX... https://fonts.gstatic.com/s/opensans/v40/memvYaGs126MiZpBA-UvWbX2vVnXBbObj2OVTS-mu0SC55I.woff2 — 42.1 KiB — 37 ms — font-display: swaphttps://fonts.gstatic.com/s/opensans/v40/memvYaGs126MiZpBA-UvWbX2vVnXBbObj2OVTS-mu0SC55I.woff2memvYaGs126MiZpBA-UvWbX... https://fonts.gstatic.com/s/opensans/v40/memvYaGs126MiZpBA-UvWbX2vVnXBbObj2OVTS-mu0SC55I.woff2 — 0 B — 36 ms — font-display: swaphttps://fonts.gstatic.com/s/spacemono/v17/i7dMIFZifjKcF5UAWdDRaPpZUFWaHi6WZ3Q.woff2i7dMIFZifjKcF5UAWdDRaPp... https://fonts.gstatic.com/s/spacemono/v17/i7dMIFZifjKcF5UAWdDRaPpZUFWaHi6WZ3Q.woff2 — 9.4 KiB — 35 ms — font-display: swap
V8mDoQDjQSkFtoMM3T6r8E7... woff2 swap
Size 22 KB
Load time 51 ms
Start 271 ms
Risk FOUT — text flashes from fallback to web font
i7dPIFZifjKcF5UAWdDRYEF... woff2 swap
Size 9 KB
Load time 37 ms
Start 272 ms
Risk FOUT — text flashes from fallback to web font
UcC73FwrK3iLTeHuS_nVMrM... woff2 swap
Size 47 KB
Load time 68 ms
Start 272 ms
Risk FOUT — text flashes from fallback to web font
font_6.woff2 woff2 swap
Size 24 KB
Load time 77 ms
Start 1.3 s
Risk FOUT — text flashes from fallback to web font
memvYaGs126MiZpBA-UvWbX... woff2 swap
Size 42 KB
Load time 37 ms
Start 2.3 s
Risk FOUT — text flashes from fallback to web font
memvYaGs126MiZpBA-UvWbX... woff2 swap
Size 0 KB
Load time 36 ms
Start 2.3 s
Risk FOUT — text flashes from fallback to web font
i7dMIFZifjKcF5UAWdDRaPp... woff2 swap
Size 9 KB
Load time 35 ms
Start 2.3 s
Risk FOUT — text flashes from fallback to web font
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)
A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
No optimization needed
PASS
No optimization needed
Info::
No resource hint issues
Network Waterfall
127 requests over 5497ms
INFO
0 ms 1.0 s 2.0 s 3.0 s 4.0 s 5.0 s FCP 855 ms LCP 2.1 shttps://404media.co// https://404media.co/ — 302 — 113 B — 99 ms — h2https://www.404media.co/www.404media.co/ https://www.404media.co/ — 200 — 12.3 KiB — 41 ms — h2https://www.404media.co/assets/dist/app.min.js?v=c2986781e8www.404media.co/assets/dist/app.min... https://www.404media.co/assets/dist/app.min.js?v=c2986781e8 — 200 — 37.8 KiB — 11 ms — h2https://www.404media.co/assets/dist/app.min.css?v=c2986781e8www.404media.co/assets/dist/app.min... https://www.404media.co/assets/dist/app.min.css?v=c2986781e8 — 200 — 20.0 KiB — 9 ms — h2https://fonts.googleapis.com/css2?family=Space+Mono:wght@400;700fonts.googleapis.com/css2?family=Sp... https://fonts.googleapis.com/css2?family=Space+Mono:wght@400;700 — 200 — 982 B — 93 ms — h2https://fonts.googleapis.com/css2?family=Inter:wght@400;700fonts.googleapis.com/css2?family=In... https://fonts.googleapis.com/css2?family=Inter:wght@400;700 — 200 — 744 B — 96 ms — h2https://fonts.googleapis.com/css2?family=Space+Grotesk:wght@400;700fonts.googleapis.com/css2?family=Sp... https://fonts.googleapis.com/css2?family=Space+Grotesk:wght@400;700 — 200 — 569 B — 94 ms — h2https://www.404media.co/public/cards.min.css?v=c2986781e8www.404media.co/public/cards.min.cs... https://www.404media.co/public/cards.min.css?v=c2986781e8 — 200 — 7.7 KiB — 6 ms — h2https://www.404media.co/assets/images/img-placeholder-md.jpg?v=c2986781e8www.404media.co/assets/images/img-p... https://www.404media.co/assets/images/img-placeholder-md.jpg?v=c2986781e8 — 200 — 2.7 KiB — 6 ms — h2https://www.gravatar.com/avatar/87e07bd5bb3d003b0b135303a3e7f8b9?s=250&r=x&d=mpwww.gravatar.com/avatar/87e07bd5bb3... https://www.gravatar.com/avatar/87e07bd5bb3d003b0b135303a3e7f8b9?s=250&r=x&d=mp — 200 — 12.3 KiB — 14 ms — h2https://assets.outpost.pub/assets/v2/js/outpost-pub.jsassets.outpost.pub/assets/v2/js/out... https://assets.outpost.pub/assets/v2/js/outpost-pub.js — 200 — 16.3 KiB — 649 ms — http/1.1https://cdn.jsdelivr.net/ghost/portal@~2.68/umd/portal.min.jscdn.jsdelivr.net/ghost/portal@~2.68... https://cdn.jsdelivr.net/ghost/portal@~2.68/umd/portal.min.js — 200 — 436.0 KiB — 55 ms — h2https://js.stripe.com/v3/js.stripe.com/v3/ https://js.stripe.com/v3/ — 200 — 226.1 KiB — 87 ms — h3https://cdn.jsdelivr.net/ghost/sodo-search@~1.8/umd/sodo-search.min.jscdn.jsdelivr.net/ghost/sodo-search@... https://cdn.jsdelivr.net/ghost/sodo-search@~1.8/umd/sodo-search.min.js — 200 — 98.1 KiB — 40 ms — h2https://cdn.jsdelivr.net/ghost/announcement-bar@~1.1/umd/announcement-bar.min.jscdn.jsdelivr.net/ghost/announcement... https://cdn.jsdelivr.net/ghost/announcement-bar@~1.1/umd/announcement-bar.min.js — 200 — 43.8 KiB — 39 ms — h2https://www.404media.co/public/cards.min.js?v=c2986781e8www.404media.co/public/cards.min.js... https://www.404media.co/public/cards.min.js?v=c2986781e8 — 200 — 1.8 KiB — 9 ms — h2https://www.404media.co/public/comment-counts.min.js?v=c2986781e8www.404media.co/public/comment-coun... https://www.404media.co/public/comment-counts.min.js?v=c2986781e8 — 200 — 882 B — 11 ms — h2https://www.404media.co/public/member-attribution.min.js?v=c2986781e8www.404media.co/public/member-attri... https://www.404media.co/public/member-attribution.min.js?v=c2986781e8 — 200 — 1.6 KiB — 12 ms — h2https://www.404media.co/public/ghost-stats.min.js?v=c2986781e8www.404media.co/public/ghost-stats.... https://www.404media.co/public/ghost-stats.min.js?v=c2986781e8 — 200 — 12.8 KiB — 11 ms — h2https://plausible.io/js/script.hash.outbound-links.jsplausible.io/js/script.hash.outboun... https://plausible.io/js/script.hash.outbound-links.js — 200 — 2.1 KiB — 84 ms — h2https://storage.ghost.io/c/0f/76/0f76b548-bc58-4f25-abc3-3f5ebca07da4/content/images/size/w30/2023/08/404-jason-01-copy.jpegstorage.ghost.io/c/0f/76/0f76b548-b... https://storage.ghost.io/c/0f/76/0f76b548-bc58-4f25-abc3-3f5ebca07da4/content/images/size/w30/2023/08/404-jason-01-copy.jpeg — 200 — 1.3 KiB — 20 ms — h2https://storage.ghost.io/c/0f/76/0f76b548-bc58-4f25-abc3-3f5ebca07da4/content/images/size/w30/2023/08/404-sam-10--1-.jpgstorage.ghost.io/c/0f/76/0f76b548-b... https://storage.ghost.io/c/0f/76/0f76b548-bc58-4f25-abc3-3f5ebca07da4/content/images/size/w30/2023/08/404-sam-10--1-.jpg — 200 — 1.0 KiB — 22 ms — h2https://storage.ghost.io/c/0f/76/0f76b548-bc58-4f25-abc3-3f5ebca07da4/content/images/size/w30/2023/08/headshot-1.jpgstorage.ghost.io/c/0f/76/0f76b548-b... https://storage.ghost.io/c/0f/76/0f76b548-bc58-4f25-abc3-3f5ebca07da4/content/images/size/w30/2023/08/headshot-1.jpg — 200 — 1.0 KiB — 21 ms — h2https://storage.ghost.io/c/0f/76/0f76b548-bc58-4f25-abc3-3f5ebca07da4/content/images/size/w30/2024/09/7BaR_tNV_400x400-1.jpgstorage.ghost.io/c/0f/76/0f76b548-b... https://storage.ghost.io/c/0f/76/0f76b548-bc58-4f25-abc3-3f5ebca07da4/content/images/size/w30/2024/09/7BaR_tNV_400x400-1.jpg — 200 — 1.0 KiB — 22 ms — h2https://www.404media.co/assets/js/bsa.js?v=c2986781e8www.404media.co/assets/js/bsa.js?v=... https://www.404media.co/assets/js/bsa.js?v=c2986781e8 — 200 — 1.3 KiB — 3 ms — h2https://www.404media.co/assets/icons/feather-sprite.svg?v=c2986781e8www.404media.co/assets/icons/feathe... https://www.404media.co/assets/icons/feather-sprite.svg?v=c2986781e8 — 200 — 11.2 KiB — 10 ms — h2https://www.404media.co/assets/manifest.webmanifest?v=c2986781e8www.404media.co/assets/manifest.web... https://www.404media.co/assets/manifest.webmanifest?v=c2986781e8 — 200 — 977 B — 12 ms — h2https://storage.ghost.io/c/0f/76/0f76b548-bc58-4f25-abc3-3f5ebca07da4/content/images/size/w30/2023/08/404-joseph-01-1.jpgstorage.ghost.io/c/0f/76/0f76b548-b... 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https://sync.inmobi.com/oRTB?gdpr=0&gdpr_consent=&us_privacy=1YN-&&redirect=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D344%26uid%3D%7BID5UID%7D%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252Fsync.inmobi.com/oRTB?gdpr=0&gdpr_co... https://sync.inmobi.com/oRTB?gdpr=0&gdpr_consent=&us_privacy=1YN-&&redirect=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D344%26uid%3D%7BID5UID%7D%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252F — -1 — 0 B — 0 ms — https://match.sharethrough.com/universal/v1?supply_id=KW3eSFMR&gdpr=0&gdpr_consent=&us_privacy=1YN-&match.sharethrough.com/universal/v1... https://match.sharethrough.com/universal/v1?supply_id=KW3eSFMR&gdpr=0&gdpr_consent=&us_privacy=1YN-& — -1 — 0 B — 0 ms — https://pixel.33across.com/ps?m=xch&rt=html&id=0010b00002Mq2FYAAZ&ru=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D304%26uid%3D33XUSERID33X%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252Fpixel.33across.com/ps?m=xch&rt=html... https://pixel.33across.com/ps?m=xch&rt=html&id=0010b00002Mq2FYAAZ&ru=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D304%26uid%3D33XUSERID33X%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252F — -1 — 0 B — 0 ms — https://ce.lijit.com/merge?pid=273657&3pid=273657&gdpr=0&gdpr_consent=&us_privacy=1YN-&&location=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D310%26uid%3D%5BSOVRNID%5D%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252Fce.lijit.com/merge?pid=273657&3pid=... https://ce.lijit.com/merge?pid=273657&3pid=273657&gdpr=0&gdpr_consent=&us_privacy=1YN-&&location=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D310%26uid%3D%5BSOVRNID%5D%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252F — -1 — 0 B — 0 ms — https://sync.1rx.io/usersync2/rmpssp?sub=duration&redir=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D321%26uid%3D%5BRX_UUID%5D%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252Fsync.1rx.io/usersync2/rmpssp?sub=du... https://sync.1rx.io/usersync2/rmpssp?sub=duration&redir=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D321%26uid%3D%5BRX_UUID%5D%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252F — -1 — 0 B — 0 ms — https://ib.adnxs.com/getuid?https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D312%26uid%3D%24UID%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252Fib.adnxs.com/getuid?https%3A%2F%2Fa... https://ib.adnxs.com/getuid?https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D312%26uid%3D%24UID%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252F — -1 — 0 B — 0 ms — https://hbx.media.net/cksync.php?cs=1&type=pbs&ovsid=setstatuscode&bidder=medianet&gdpr=0&gdpr_consent=&us_privacy=1YN-&&redirect=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D353%26uid%3D%3Cvsid%3E%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252Fhbx.media.net/cksync.php?cs=1&type=... https://hbx.media.net/cksync.php?cs=1&type=pbs&ovsid=setstatuscode&bidder=medianet&gdpr=0&gdpr_consent=&us_privacy=1YN-&&redirect=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D353%26uid%3D%3Cvsid%3E%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252F — -1 — 0 B — 0 ms — https://sync.go.sonobi.com/usa?loc=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D332%26uid%3D%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252Fsync.go.sonobi.com/usa?loc=https%3A... https://sync.go.sonobi.com/usa?loc=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D332%26uid%3D%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252F — -1 — 0 B — 0 ms — https://prebid.a-mo.net/cchain/0?gdpr=0&gdpr_consent=&us_privacy=1YN-&&cb=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D327%26uid%3D%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252Fprebid.a-mo.net/cchain/0?gdpr=0&gdp... https://prebid.a-mo.net/cchain/0?gdpr=0&gdpr_consent=&us_privacy=1YN-&&cb=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D327%26uid%3D%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252F — -1 — 0 B — 0 ms — https://ap.lijit.com/pixel?pid=273657&3pid=273657&gdpr=0&gdpr_consent=&us_privacy=1YN-&&redir=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D310%26uid%3D%24UID%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252Fap.lijit.com/pixel?pid=273657&3pid=... https://ap.lijit.com/pixel?pid=273657&3pid=273657&gdpr=0&gdpr_consent=&us_privacy=1YN-&&redir=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D310%26uid%3D%24UID%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252F — -1 — 0 B — 0 ms — https://jadserve.postrelease.com/suid/101952?ntv_r=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D322%26uid%3DNTV_USER_ID%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252Fjadserve.postrelease.com/suid/10195... https://jadserve.postrelease.com/suid/101952?ntv_r=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D322%26uid%3DNTV_USER_ID%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252F — -1 — 0 B — 0 ms — https://sync.dxtech.ai/usync?pid=1535&cb=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D335%26uid%3D%24UID%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252Fsync.dxtech.ai/usync?pid=1535&cb=ht... https://sync.dxtech.ai/usync?pid=1535&cb=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D335%26uid%3D%24UID%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252F — -1 — 0 B — 0 ms — https://secure-assets.rubiconproject.com/utils/xapi/multi-sync.html?p=duration_media&endpoint=us-eastsecure-assets.rubiconproject.com/ut... https://secure-assets.rubiconproject.com/utils/xapi/multi-sync.html?p=duration_media&endpoint=us-east — -1 — 0 B — 0 ms — https://onetag-sys.com/usync/?pubId=694e68b73971b58&gdpr=0&gdpr_consent=&us_privacy=1YN-&https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D318%26uid%3D%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252Fonetag-sys.com/usync/?pubId=694e68b... https://onetag-sys.com/usync/?pubId=694e68b73971b58&gdpr=0&gdpr_consent=&us_privacy=1YN-&https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D318%26uid%3D%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252F — -1 — 0 B — 0 ms — https://ssbsync.smartadserver.com/api/sync?callerId=9&gdpr=0&gdpr_consent=&us_privacy=1YN-&&redirect=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D317%26uid%3D%24UID%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252Fssbsync.smartadserver.com/api/sync?... https://ssbsync.smartadserver.com/api/sync?callerId=9&gdpr=0&gdpr_consent=&us_privacy=1YN-&&redirect=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D317%26uid%3D%24UID%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252F — -1 — 0 B — 0 ms — https://ads.pubmatic.com/AdServer/js/user_sync.html?p=162412&userIdMacro=PM_UID&gdpr=0&gdpr_consent=&us_privacy=1YN-&&predirect=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D316%26uid%3DPM_UIDads.pubmatic.com/AdServer/js/user_s... https://ads.pubmatic.com/AdServer/js/user_sync.html?p=162412&userIdMacro=PM_UID&gdpr=0&gdpr_consent=&us_privacy=1YN-&&predirect=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D316%26uid%3DPM_UID — -1 — 0 B — 0 ms — https://cs-server-s2s.yellowblue.io/sync-iframe?gdpr=0&gdpr_consent=&us_privacy=1YN-&&redirect=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D352%26uid%3D%7BpartnerId%7D%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252Fcs-server-s2s.yellowblue.io/sync-if... https://cs-server-s2s.yellowblue.io/sync-iframe?gdpr=0&gdpr_consent=&us_privacy=1YN-&&redirect=https%3A%2F%2Fads.servenobid.com%2Fsync%3Fpid%3D352%26uid%3D%7BpartnerId%7D%26origin%3Dhttps%253A%252F%252Fwww.404media.co%252F — -1 — 0 B — 0 ms —
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
100% of JavaScript execution is third-party
First-party Third-party 843ms · 1168KB · $3/mo
www.404media.co
Other
Optional
Execution 192ms
Transfer 12 KB
Monthly Cost $1/mo
Unattributable
Other
Optional
Execution 151ms
Transfer 0 KB
Monthly Cost $0/mo
securepubads.g.doubleclick.net
Other
Optional
Execution 128ms
Transfer 187 KB
Unused 68%
Monthly Cost $0/mo
jsDelivr
CDN
Optional
Execution 108ms
Transfer 436 KB
Unused 23%
Monthly Cost $0/mo
fundingchoicesmessages.google.com
Other
Optional
Execution 78ms
Transfer 73 KB
Monthly Cost $0/mo
cdn4.buysellads.net
Other
Optional
Execution 76ms
Transfer 162 KB
Unused 44%
Monthly Cost $0/mo
Stripe
Payment
Essential
Execution 60ms
Transfer 226 KB
Unused 73%
Monthly Cost $0/mo
fundingchoicesmessages.google.com
Other
Optional
Execution 51ms
Transfer 70 KB
Unused 53%
Monthly Cost $0/mo

100% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

Learn more ▾

Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

68% of securepubads.g.doubleclick.net's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

73% of Stripe's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

53% of fundingchoicesmessages.google.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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