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https://allbirds.com

Infrastructure

· 9 checks — DNS, redirects, IPv6, crawlability, URL variants, and domain intelligence rolled into one auditable list.
SCORE
86
GRADE
B
FIX
0
REVIEW
3
PASS
6
INFO
0
Probed from Amsterdam, Netherlands
301 Moved Permanently
Checks
9
6 PASS 3 REVIEW
C
IPv6 Readiness
Action
No IPv6 support
REVIEW
No IPv6 support
Info::
No IPv6 (AAAA) records found
IPv6 support is increasingly important for global accessibility. About 40% of internet users have IPv6 connectivity.
No IPv6 Support
About 40% of internet users have IPv6. Consider adding AAAA records.

IPv6 support is increasingly important for global accessibility. About 40% of internet users have IPv6 connectivity.

Why this matters

No AAAA records — same impact as 'no IPv6 (AAAA) records'; IPv6-preferring clients pay extra latency falling back to IPv4.

Source: Google IPv6 stats

B
URL Variants
www/non-www, trailing slash, HTTP→HTTPS
REVIEW
www/non-www, trailing slash, HTTP→HTTPS
Critical::
Both www and non-www versions serve content
Got: Both variants return 200 Expected: One variant 301-redirects to the other
Info::
HTTP correctly 301-redirects to HTTPS

www / non-www

200https://www.allbirds.com/
200https://allbirds.com/

Inconsistent — duplicate content risk

HTTP → HTTPS

301http://allbirds.com/ → https://allbirds.com/

Consistent

B
TLS Certificate Expiry & Recommendations
87 days until leaf cert expires — 5 issues to address
REVIEW

Certificate validity

87
days left
0d 30d 60d 90d+

Recommended actions

  • Extend HSTS max-age to at least 31536000 (1 year) to meet the preload list criteria
  • Add includeSubDomains to the HSTS directive
  • Add the preload directive and submit to hstspreload.org once max-age + includeSubDomains are in place
  • Enable DNSSEC on your domain for DNS spoofing protection
  • Enable OCSP stapling on your TLS server to remove a CA roundtrip and protect user privacy
A+
DNS Records
1 A records, 66 ms lookup
PASS
1 A records, 66 ms lookup
Info::
Resolves to 1 IPv4 address(es)
Got: 23.227.38.32
Info::
Single A record — no DNS redundancy
Multiple A records provide failover if one server goes down.
Info::
No IPv6 (AAAA) records
Info::
6 nameserver(s) configured
Got: ns7.markmonitor.com, ns3.markmonitor.com, ns4.markmonitor.com, ns5.markmonitor.com, ns2.markmonitor.com, ns6.markmonitor.com
Info::
5 mail exchanger(s) configured
Info::
CAA records not checked
CAA record lookup requires a specialized DNS resolver. This check will be available in a future update.
Info::
SPF record present in TXT
Info::
DNS resolution time: 66 ms
Got: 66 ms
A23.227.38.32
AAAA—
CNAME—
NSns7.markmonitor.com, ns3.markmonitor.com, ns4.markmonitor.com, ns5.markmonitor.com, ns2.markmonitor.com, ns6.markmonitor.com
MX
1 smtp.google.com
5 alt2.aspmx.l.google.com
5 alt1.aspmx.l.google.com
10 alt3.aspmx.l.google.com
10 alt4.aspmx.l.google.com
TXT
SPF v=spf1 include:allbirds_com._es.easydmarc.com ~all
apple-domain-verification=WZou6gNEgG7pdiR8
apple-domain-verification=rPC_QW6PWVkCXWYhRMY9aX1PjNUdbnEmtj6te2QSv98
cursor-domain-verification-s064kx=qXkj1JvWlZV6ZfftmbtdKut8t
miro-verification=523f3ed99ca18d9e3f3f20bd3b408c211b7a586e
MS=A01B077C9CEAFC03E22F0B625C7E7600E37CC59A
rippling-domain-verification=8dfc2c9c6eb0ae40
_uwa8l4amfi15ok42t5778dbyawkrwbd
docusign=7de1885c-e938-41b0-9a4d-06213413de67
google-site-verification=Ssh9THrV8wJ6yNPgNlureD3I1o1flE3HAY5mpZU27Mg
CAALookup not available with standard resolver
Resolved in 66 ms

Multiple A records provide failover if one server goes down.

Why this matters

Single A record means a single point of failure — if that IP goes down, your site is unreachable until DNS TTL expires.

Learn more ▾

Add multiple A records for round-robin failover, or use a managed DNS provider with health-checked failover (Route 53, Cloudflare, NS1). Short TTL (60-300s) lets clients recover faster on outages.

Source: SRE practice / DNS architecture

CAA record lookup requires a specialized DNS resolver. This check will be available in a future update.

Why this matters

Informational: CAA (Certification Authority Authorization) records weren't checked in this scan.

A
Redirect Chain
1 redirect(s), 409 ms total
PASS
1 redirect(s), 409 ms total
Info::
Single redirect
Got: https://allbirds.com → https://www.allbirds.com/ (301)
Info::
WWW normalization redirect

https://allbirds.com

215 ms · HTTP/1.1

301

https://www.allbirds.com/

194 ms · HTTP/1.1 FINAL

#URLStatusTimeProtocolServer
1https://allbirds.com301215 msHTTP/1.1cloudflare
2https://www.allbirds.com/200194 msHTTP/1.1cloudflare

See the visual redirect chain in the HTTP Probe tab →

A+
Crawlability
robots.txt present, sitemap with 5 URLs
PASS
robots.txt present, sitemap with 5 URLs
Info::
robots.txt is present
Got: 5351 bytes
Info::
sitemap.xml is present
Info::
sitemap.xml is valid XML
Info::
sitemap.xml contains 5 entries
Info::
Sitemap index with 5 child sitemaps
Info::
robots.txt references sitemap
robots.txt 200 OK
Size 5351 B Sitemaps referenced 1 User-agents Nutch, AhrefsBot, AhrefsSiteAudit, MJ12bot, Pinterest, *, adsbot-google Blocking No — crawling allowed

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /11044168/checkouts
Disallow: /11044168/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Disallow: /products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remoteDisallow: /collections/*-loop
    Disallow: /a/click*
    Disallow: /q/*
    Disallow: /e/encryptedUnsubscribe*
Sitemap: https://www.allbirds.com/sitemap.xml

User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /11044168/checkouts
Disallow: /11044168/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js
Disallow: /products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
User-agent: Nutch
Disallow: /
User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /11044168/checkouts
Disallow: /11044168/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remoteSitemap: https://www.allbirds.com/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /11044168/checkouts
Disallow: /11044168/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remoteSitemap: https://www.allbirds.com/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10
User-agent: Pinterest
Crawl-delay: 1
sitemap.xml 200 OK
Type Sitemap Index URLs 5 entries Valid XML Yes
Child Sitemaps:
A+
Domain Intelligence
allbirds.com — via MarkMonitor Inc., 24 years, 7 months old, hosted on Cloudflare
PASS
allbirds.com — via MarkMonitor Inc., 24 years, 7 months old, hosted on Cloudflare
Info::
Domain registered until Jan 9, 2028 (1 years, 9 months remaining)
Info::
DNSSEC is not enabled
DNSSEC protects against DNS spoofing attacks. While not required, enabling DNSSEC adds an additional layer of security. Contact your DNS provider to enable it.
Info::
Registrar: MarkMonitor Inc.
Info::
Hosting: Cloudflare
Got: AS13335
Domain expiry

572 days

January 9, 2028

SSL certificate

87 days

Issued by Google Trust Services

Domain age

24 years, 7 months

Registered January 9, 2002

DNSSEC

Not enabled

Protects against DNS spoofing

Hosting

Cloudflare

ASN AS13335

23.227.38.32

Registrar

MarkMonitor Inc.

Lock status unknown 5 NS records
Expiry timeline
Today
+1 year
Domain expiry SSL expiry Danger zone (≤30 days)
Recommended actions
  • Enable DNSSEC to protect visitors from DNS spoofing
Registrar MarkMonitor Inc.
Created January 9, 2002 (24 years, 7 months ago)
Expires January 9, 2028 (1 years, 9 months)
Last Updated December 8, 2025
Name Servers ns1.markmonitor.com, ns2.markmonitor.com, ns3.markmonitor.com, ns4.markmonitor.com, ns5.markmonitor.com
DNSSEC Not enabled
Hosting
IP Address 23.227.38.32
ASN AS13335 (CLOUDFLARENET - Cloudflare, Inc., US)
Provider Cloudflare
Data source: rdap (2.2s)

DNSSEC protects against DNS spoofing attacks. While not required, enabling DNSSEC adds an additional layer of security. Contact your DNS provider to enable it.

Why this matters

Without DNSSEC, an attacker who can poison your DNS can hijack your domain — and SSL certs alone don't stop them.

Learn more ▾

DNSSEC adds cryptographic signatures to DNS records, preventing forged responses from poisoning resolver caches. Without it, an attacker who controls the network path can redirect your domain to a malicious server before any HTTPS handshake happens. Most modern registrars (Cloudflare, Google Domains, Route 53) enable it with one toggle.

Source: ICANN / RFC 4033

A+
HTTP Probe Timing
Total 133 ms — DNS, TCP, TLS, TTFB, content transfer breakdown
PASS
DNS Lookup DNS Lookup — time to resolve the domain name to an IP address.
13 ms
TCP Connect TCP Connect — time to establish a TCP connection to the server.
1 ms
TLS Handshake TLS Handshake — time to complete the HTTPS encryption handshake.
11 ms
Time to First Byte Time to First Byte — how long the server takes to respond with the first byte of data.
133 ms
Total Time Total request time from DNS lookup through full response.
133 ms

Connection waterfall

DNS Lookup 13 ms TCP Connect 1 ms TLS Handshake 11 ms Server Processing 108 ms Content Transfer 0 ms
A
CDN & Delivery
Cloudflare (DYNAMIC)
PASS
Cloudflare (DYNAMIC)
Info::
Site is served via Cloudflare CDN (edge: AMS)
Got: cf-ray: 9e71a7fa3ee196f9-AMS
Info::
CDN cache status: DYNAMIC
CDN Detected: Cloudflare
Provider Cloudflare Cache Status DYNAMIC Evidence cf-ray: 9e71a7fa3ee196f9-AMS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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