Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.COpen GraphActionOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:description tag controls the description in social sharing previews.
No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.
Learn more ▾ ▴
Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.
Source: Open Graph Protocol
21 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
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og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
healthdirect.gov.au
Trusted Health Advice
No description
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from <meta name=description>
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
HEALTHDIRECT.GOV.AU
Trusted Health Advice
No description
- og:title — Trusted Health Advice
- og:description — falling back from <meta name=description>
- og:image — https://media.healthdirect.org.au/images/inline/original/healthdirect_logo.png
- og:type — article
- og:url — https://www.healthdirect.gov.au/
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
Trusted Health Advice
healthdirect.gov.au
- og:title — Trusted Health Advice
- og:description — falling back from <meta name=description>
- og:image — https://media.healthdirect.org.au/images/inline/original/healthdirect_logo.png
healthdirect.gov.au
Trusted Health Advice
No description
- og:title — Trusted Health Advice
- og:description — falling back from <meta name=description>
- og:image — https://media.healthdirect.org.au/images/inline/original/healthdirect_logo.png
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ⚠ | ⚠ | ⚠ | |
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
CStructured DataAction1 JSON-LD block(s) found — some improvements recommended.REVIEW
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"knowsAbout\":\"https://www.wiki\n\t^...............................\n"
JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.
Learn more ▾ ▴
Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.
Source: schema.org / Google Search Central
JSON-LD Blocks
[
{
"knowsAbout": "https://www.wikidata.org/wiki/Q31207",
"@type": "Organization",
"name": "healthdirect",
"logo": {
"@type": "ImageObject",
"width": "120px",
"name": "healthdirect logo",
"@id": "https://www.healthdirect.gov.au/#ImageObject",
"url": "https://www.healthdirect.gov.au/assets/images/logo-hda.svg",
"height": "30px"
},
"@id": "https://www.healthdirect.gov.au/",
"@context": "http://schema.org",
"url": "https://www.healthdirect.gov.au/"
},
{
"foundingDate": "2006-02-01",
"image": "https://www.healthdirect.gov.au/assets/images/logo-hda.svg",
"funding": "https://en.wikipedia.org/wiki/Australian_Government",
"audience": {
"disambiguatingDescription": "https://en.wikipedia.org/wiki/Patient_(disambiguation)",
"@type": "MedicalAudience",
"name": "Patient",
"description": "A patient is any recipient of health care services.",
"alternateName": "health care consumer",
"@id": "http://schemaapp.com/db/Healthdirect_Australia/Audience_Patient",
"sameAs": "https://en.wikipedia.org/wiki/Patient"
},
"address": {
"addressCountry": "AUSTRALIA",
"streetAddress": "477 Pitt Street",
"@type": "PostalAddress",
"postalCode": "2000",
"addressLocality": "Sydney",
"@id": "https://www.healthdirect.gov.au#PostalAddress",
"addressRegion": "NSW"
},
"knowsAbout": "https://www.wikidata.org/wiki/Q31207",
"areaServed": "http://www.wikidata.org/entity/Q408",
"@type": [
"Organization",
"WebSite"
],
"description": "healthdirect provides easy access to trusted, quality health information and advice online and over the phone.",
"telephone": "+61 1800 022 222",
"alternateName": "HDA",
"@context": "http://schema.org",
"url": "https://www.healthdirect.gov.au",
"knowsLanguage": "https://en.wikipedia.org/wiki/English_language",
"potentialAction": {
"actionStatus": "ActiveActionStatus",
"query-input": "required name=search_term_string",
"@type": "SearchAction",
"query": "required",
"name": "Search Healthdirect",
"@id": "http://schemaapp.com/db/Healthdirect_Australia/SearchAction_SearchHealthdirect",
"target": "https://www.healthdirect.gov.au/search-results/{search_term_string}"
},
"name": "Healthdirect Australia",
"locationCreated": {
"@type": "Country",
"name": "Australia",
"@id": "https://en.wikipedia.org/wiki/Australia",
"sameAs": "https://en.wikipedia.org/wiki/Australia"
},
"logo": "https://www.healthdirect.gov.au/assets/images/logo-hda.svg",
"@id": "https://www.healthdirect.gov.au/#Organization",
"email": "feedback@healthdirect.org.au",
"sameAs": [
"https://www.instagram.com/healthdirect_australia/?hl=en",
"https://en.wikipedia.org/wiki/Healthdirect_Australia",
"https://www.linkedin.com/company/healthdirect-australia",
"https://www.wikidata.org/wiki/Q19931441"
]
}
]CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
C
56/100
Site name appears as
| Page title | healthdirect | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
8/20Organization schema
4/15Organization schema present but missing all recommended fields
Contact info discoverable
10/10contact page + tel link
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- twitter:card missing
- Organization schema missing logo — add a logo property pointing to a square PNG
- Organization schema missing url — point it at the canonical homepage
- Consider adding contactPoint — helps appear in "contact us" rich results
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
ALinks141 links checked, 140 healthy, 1 brokenPASS
Broken Links (1)
| Status | URL | Found in | Error |
|---|---|---|---|
| ERR | https://www.health.gov.au/ | <a> | Get "https://www.health.gov.au/": contex... |
Redirects (2)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://www.mozilla.org/en-US/firefox/ne... | https://www.mozilla.org/en-US/firefox/ne... | <a> | 0 |
| https://www.microsoft.com/en-us/edge | https://www.microsoft.com/en-us/edge | <a> | 0 |