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https://healthdirect.gov.au

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Content Depth
636 words, Difficult
REVIEW
636 words, Difficult
Info::
Page has 636 words of content
Info::
Reading level: Difficult (grade 16)
636 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 16

Text-to-HTML Ratio

6% text 94% HTML

4 KB / 65 KB

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.healthdirect.gov.au/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://healthdirect.gov.au Canonical https://www.healthdirect.gov.au/ Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Trusted Health Advice | healthdirect
Info::
Title length (36 chars) is optimal
Info::
Title and H1 are well-aligned
Title

"Trusted Health Advice | healthdirect"

36 characters Optimal ✓
Title: Trusted Health Advice | healthdirect
H1: Healthdirect Free Australian health advice you can count on.
Match: Very different
Robots: Indexable (no restrictions)
A+
Image SEO
16 images, 14 descriptive filenames
PASS
16 images, 14 descriptive filenames
Info::
2 image(s) have hash/generic filenames
Info::
2 image(s) missing alt text — see Accessibility tab
14 descriptive
0 hash-based
2 generic
16 total
FilenameQualityAltIssues
.generic✗2
SC-landing_page.svgdescriptive✗1
0generic✓1
Current: 0
Suggested: action.jpg

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
2 schema types detected
PASS

Rich result eligibility

Organization Eligible

Organization knowledge panel

Detected schema types

Organization json-ld → Organization knowledge panel
2/2 required · 1/4 recommended
Required fields (Google)
  • name — Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Strongly recommended — appears in the knowledge panel header
  • sameAs — Add sameAs URLs for social profiles Connects the entity across the web
  • contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type
[Organization WebSite] json-ld
0/0 required

Adding these recommended fields improves chances of getting Organization knowledge panel in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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