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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
81
GRADE
B
FIX
3
REVIEW
1
PASS
5
INFO
0
Checks
9
5 PASS 1 REVIEW 3 FIX
F
Image Optimization
Action
6 issues found across 78 images
FIX
6 issues found across 78 images
Warning::
39 images significantly larger than display size
Resizing to display dimensions could save approximately 0 KB.
Got: ~0 KB wasted
Warning::
61 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
34 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
68 of 78 images use legacy formats
Warning::
10 above-fold image(s) marked loading="lazy" (LCP anti-pattern)
Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://cdn.zadelrf.ru/wp-content/uploads/2026/03/banner1__sistemy-udaleniya-maslyanogo-tumana-i-skimmery_690h248.jpg, https://cdn.zadelrf.ru/wp-content/uploads/2026/02/banner1_zapasnye-chasti-k-metalloobrabatyvayushhim-stankam.jpg, https://cdn.zadelrf.ru/wp-content/uploads/2026/03/barfidery-1.jpg (+7 more).
Info::
10 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://cdn.zadelrf.ru/wp-content/uploads/2026/03/banner1__sistemy-udaleniya-maslyanogo-tumana-i-skimmery_690h248.jpg, https://cdn.zadelrf.ru/wp-content/uploads/2026/02/banner1_zapasnye-chasti-k-metalloobrabatyvayushhim-stankam.jpg, https://cdn.zadelrf.ru/wp-content/uploads/2026/03/barfidery-1.jpg (+7 more).
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

46/100

Site name appears as

Page titleКомпания "Задел"
og:site_nameКомпания "Задел"
twitter:site@yoast
Organization.name\"Задел\"

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

8/20

Organization schema

8/15

has name + url

Contact info discoverable

10/10

contact page, mailto link + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is long (80 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 80 chars Expected: 25–60 chars

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 80 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

No image set

zadelrf.ru

Задел - оснастка и запчасти для металлообрабатывающих станков - Компания "Задел"

No description

Preview quality · Twitter/X F · 40/100

Title will be truncated (146 chars / 70 max)

  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — Add twitter:description to give the preview body text
  • twitter:image — Add twitter:image — preview card without an image looks broken
  • Title will be truncated on Twitter/X (146 chars, max 70)

    → Shorten the title to ≤70 characters

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

ZADELRF.RU

Задел - оснастка и запчасти для металлообрабатывающих станков - Компания "Задел"

No description

Preview quality · Facebook F · 45/100

Title will be truncated (146 chars / 60 max)

  • og:title — Задел - оснастка и запчасти для металлообрабатывающих станков - Компания "Задел"
  • og:description — Add og:description to give the preview body text
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://zadelrf.ru/
  • og:site_name — Компания "Задел"
  • Title will be truncated on Facebook (146 chars, max 60)

    → Shorten og:title to ≤60 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Задел - оснастка и запчасти для металлообрабатывающих станков - Компания "Задел"

zadelrf.ru

Preview quality · LinkedIn F · 45/100

Title will be truncated (146 chars / 120 max)

  • og:title — Задел - оснастка и запчасти для металлообрабатывающих станков - Компания "Задел"
  • og:description — Add og:description to give the preview body text
  • og:image — Add og:image — preview card without an image looks broken
  • Title will be truncated on LinkedIn (146 chars, max 120)

    → Shorten og:title to ≤120 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

zadelrf.ru

Задел - оснастка и запчасти для металлообрабатывающих станков - Компания "Задел"

No description

Preview quality · Slack C · 65/100
  • og:title — Задел - оснастка и запчасти для металлообрабатывающих станков - Компания "Задел"
  • og:description — Add og:description to give the preview body text
  • og:image — Add og:image — preview card without an image looks broken
  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

F · 48/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
5 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "Organization",
  "@id": "https:\/\/zadelrf.ru\/#organization",
  "name": "\\\"Задел\\\"",
  "url": "https:\/\/zadelrf.ru\/"
}
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 1 schema type(s)
PASS
1 JSON-LD block(s) declaring 1 schema type(s)
Info::
1 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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