Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FLinksAction200 links checked, 120 healthy, 80 brokenFIX
Broken Links (50)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://securepubads.g.doubleclick.net | <link> | Not Found |
| 404 | https://munchkin.marketo.net | <link> | Not Found |
| 404 | https://t.sharethis.com | <link> | Not Found |
| 503 | https://snap.licdn.com | <link> | Service Unavailable |
| 404 | https://www.googletagmanager.com | <link> | Not Found |
| 404 | https://platform-api.sharethis.com | <link> | Not Found |
| 404 | https://9e0c656a368e7e699b9f36347a5a320c.safeframe... | <link> | Not Found |
| 404 | https://fonts.googleapis.com | <link> | Not Found |
| 404 | https://fonts.gstatic.com | <link> | Not Found |
| 403 | https://searchengineland.com/?wordfence_syncAttack... | <script> | Forbidden |
| 403 | https://searchengineland.com/newsletters | <a> | Forbidden |
| 403 | https://searchengineland.com/library/seo | <a> | Forbidden |
| 403 | https://searchengineland.com/guide/what-is-seo | <a> | Forbidden |
| 403 | https://searchengineland.com/library/platforms/goo... | <a> | Forbidden |
| 403 | https://searchengineland.com/latest-jobs-in-search... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/seo/ecommerce | <a> | Forbidden |
| 403 | https://searchengineland.com/library/seo/content | <a> | Forbidden |
| 403 | https://searchengineland.com/library/seo/enterpris... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/seo/internati... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/seo/link-buil... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/seo/local | <a> | Forbidden |
| 403 | https://searchengineland.com/library/ai-seo/genera... | <a> | Forbidden |
| 403 | https://searchengineland.com/library | <a> | Forbidden |
| 403 | https://searchengineland.com/library/ppc | <a> | Forbidden |
| 403 | https://searchengineland.com/guide/what-is-paid-se... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/ppc/paid-soci... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/ppc/video | <a> | Forbidden |
| 403 | https://searchengineland.com/library/ai-seo | <a> | Forbidden |
| 403 | https://searchengineland.com/library/platforms/goo... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/platforms/ama... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/platforms/app... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/platforms/duc... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/platforms/met... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/platforms/mic... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/platforms/ope... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/platforms/pin... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/platforms/red... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/platforms/sho... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/platforms/sna... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/platforms/tik... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/platforms/twi... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/platforms/wor... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/platforms/goo... | <a> | Forbidden |
| 403 | https://searchengineland.com/library/platforms | <a> | Forbidden |
| 403 | https://searchengineland.com/guide/digital-pr-for-... | <a> | Forbidden |
| 403 | https://searchengineland.com/guide/international-s... | <a> | Forbidden |
| 403 | https://searchengineland.com/guide/chatgpt-for-seo | <a> | Forbidden |
| 403 | https://searchengineland.com/guide/ecommerce-seo | <a> | Forbidden |
| 403 | https://searchengineland.com/guide/link-equity | <a> | Forbidden |
| 403 | https://searchengineland.com/groas-introduces-a-fu... | <a> | Forbidden |
CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
64/100
Site name appears as
| Page title | SEO, PPC & AI Search News for Marketers | |
| og:site_name | Search Engine Land | |
| twitter:site | @sengineland | |
| Organization.name | Search Engine Land |
Inconsistent — names differ across channels
Brand assets
Favicon
12/15covers apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
20/20Organization schema
8/15has name + url
Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- Organization schema missing logo — add a logo property pointing to a square PNG
- Consider adding contactPoint — helps appear in "contact us" rich results
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
https://searchengineland.com/wp-content/seloads/2026/03/SearchEngineLand.com-homepage-image.pngThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
Preview

searchengineland.com
Search Engine Land | SEO, PPC & AI Search News for Marketers
Get the latest news, insights, and tactical advice on SEO, paid search, and AI-driven marketing. Trusted by search professionals worldwide.
- twitter:card — summary_large_image
- twitter:title — Search Engine Land | SEO, PPC & AI Search News for Marketers
- twitter:description — Get the latest news, insights, and tactical advice on SEO, paid search, and AI-driven marketing. Trusted by search pr...
- twitter:image — falling back from og:image

SEARCHENGINELAND.COM
Search Engine Land | SEO, PPC & AI Search News for Marketers
Get the latest news, insights, and tactical advice on SEO, paid search, and AI-driven marketing. Trusted by search professionals worldwide.
- og:title — Search Engine Land | SEO, PPC & AI Search News for Marketers
- og:description — Get the latest news, insights, and tactical advice on SEO, paid search, and AI-driven marketing. Trusted by search pr...
- og:image — https://searchengineland.com/wp-content/seloads/2026/03/SearchEngineLand.com-homepage-image.png
- og:type — website
- og:url — https://searchengineland.com/
- og:site_name — Search Engine Land

Search Engine Land | SEO, PPC & AI Search News for Marketers
searchengineland.com
- og:title — Search Engine Land | SEO, PPC & AI Search News for Marketers
- og:description — Get the latest news, insights, and tactical advice on SEO, paid search, and AI-driven marketing. Trusted by search pr...
- og:image — https://searchengineland.com/wp-content/seloads/2026/03/SearchEngineLand.com-homepage-image.png
searchengineland.com
Search Engine Land | SEO, PPC & AI Search News for Marketers
Get the latest news, insights, and tactical advice on SEO, paid search, and AI-driven marketing. Trusted by search professionals worldwide.

- og:title — Search Engine Land | SEO, PPC & AI Search News for Marketers
- og:description — Get the latest news, insights, and tactical advice on SEO, paid search, and AI-driven marketing. Trusted by search pr...
- og:image — https://searchengineland.com/wp-content/seloads/2026/03/SearchEngineLand.com-homepage-image.png
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | ⚠ | — | — | — |
A+Structured Data2 JSON-LD block(s) found — structured data is well configured.PASS
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https:\/\/schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https:\/\/searchengineland.com\/",
"url": "https:\/\/searchengineland.com\/",
"name": "Search Engine Land | SEO, PPC & AI Search News for Marketers",
"isPartOf": {
"@id": "https:\/\/searchengineland.com\/#website"
},
"about": {
"@id": "https:\/\/searchengineland.com\/#organization"
},
"primaryImageOfPage": {
"@id": "https:\/\/searchengineland.com\/#primaryimage"
},
"image": [
"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/SearchEngineLand.com-homepage-image-1200x675.png",
"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/SearchEngineLand.com-homepage-image-900x675.png",
"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/SearchEngineLand.com-homepage-image-675x675.png"
],
"thumbnailUrl": "https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/SearchEngineLand.com-homepage-image.png",
"datePublished": "2026-01-06T14:40:21+00:00",
"dateModified": "2026-04-21T13:39:42+00:00",
"description": "Stay up to date on SEO, PPC, AI search, and digital marketing. Search Engine Land delivers expert news, analysis, and practical strategies for search marketers.",
"breadcrumb": {
"@id": "https:\/\/searchengineland.com\/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https:\/\/searchengineland.com\/"
]
}
],
"mentions": [
{
"@type": [
"Thing",
"Place",
"AdministrativeArea",
"City"
],
"@id": "kg:\/g\/01cx_",
"name": "Boston",
"description": "capital and largest city of Massachusetts, United States",
"url": "https:\/\/www.boston.gov\/",
"image": "https:\/\/encrypted-tbn3.gstatic.com\/images?q=tbn:ANd9GcQEbdzC0jgHwUA4D7IVN04VS7eUAsKVGJScBT-98PjHy-KvXQQZ",
"containedInPlace": {
"@type": "Country",
"name": "United States"
},
"sameAs": [
"https:\/\/www.google.com\/search?kgmid=\/m\/01cx_",
"https:\/\/www.wikidata.org\/wiki\/Q100",
"https:\/\/twitter.com\/CityOfBoston"
]
},
{
"@type": [
"Thing"
],
"@id": "kg:\/g\/0mkz",
"name": "Artificial intelligence",
"description": "field of computer science that develops and studies software enabling machines to exhibit intelligent behavior",
"image": "https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcRKigDKWLtAd5jKkkWbv5b6UIv_qLPhnPfZPGCR0oUdxbc2Mg7p",
"sameAs": [
"https:\/\/www.google.com\/search?kgmid=\/m\/0mkz",
"https:\/\/www.wikidata.org\/wiki\/Q11660"
]
},
{
"@type": [
"Thing",
"Place",
"Continent"
],
"@id": "kg:\/g\/02j9z",
"name": "Europe",
"description": "terrestrial continent located in north-western Eurasia",
"image": "https:\/\/encrypted-tbn2.gstatic.com\/images?q=tbn:ANd9GcRzLABXJgBIbvryrIDDbpu1GJTbYpSeDRxPNHP5CtvkfUFHpgYR",
"sameAs": [
"https:\/\/www.google.com\/search?kgmid=\/m\/02j9z",
"https:\/\/www.wikidata.org\/wiki\/Q46"
]
},
{
"@type": [
"Thing",
"Place",
"AdministrativeArea",
"City",
"Cemetery"
],
"@id": "kg:\/g\/02h6_6p",
"name": "Munich",
"description": "capital and most populous city of Bavaria, Germany",
"url": "https:\/\/stadt.muenchen.de\/rathaus.html",
"image": "https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcQb-szhArnM5SDNMfuBLPe6ZCvNt0aN9qHXWxq1-TSHB9bef_XR",
"containedInPlace": {
"@type": "Country",
"name": "Germany"
},
"sameAs": [
"https:\/\/www.google.com\/search?kgmid=\/m\/02h6_6p",
"https:\/\/www.wikidata.org\/wiki\/Q1726",
"https:\/\/twitter.com\/StadtMuenchen",
"https:\/\/www.facebook.com\/Stadt.Muenchen"
]
},
{
"@type": [
"Thing"
],
"@id": "kg:\/g\/019qb_",
"name": "Search engine optimization",
"description": "practice and strategies of increasing online visibility in search engine results pages",
"sameAs": [
"https:\/\/www.google.com\/search?kgmid=\/m\/019qb_",
"https:\/\/www.wikidata.org\/wiki\/Q180711"
]
},
{
"@type": [
"Thing",
"WebSite",
"SoftwareApplication"
],
"@id": "kg:\/g\/03vgrr",
"name": "LinkedIn",
"description": "American social networking website for people in professional occupations",
"url": "https:\/\/www.linkedin.com",
"image": "https:\/\/encrypted-tbn2.gstatic.com\/images?q=tbn:ANd9GcTMolORBR4R552wgT8a7y5um04QsCv20VtqKukCvqj_CK29BPnL",
"sameAs": [
"https:\/\/www.google.com\/search?kgmid=\/m\/03vgrr",
"https:\/\/www.wikidata.org\/wiki\/Q213660",
"https:\/\/twitter.com\/LinkedIn",
"https:\/\/www.facebook.com\/LinkedIn"
]
},
{
"@type": [
"Thing",
"Organization",
"Corporation"
],
"@id": "kg:\/g\/0841v",
"name": "Walmart",
"description": "U.S. discount retailer based in Arkansas",
"url": "https:\/\/www.walmart.com\/",
"image": "https:\/\/encrypted-tbn2.gstatic.com\/images?q=tbn:ANd9GcS8WkspF0gpeZ2GHUzeCXSJEOq-DEI5iVlcf-zXSYjABzRc8wpz",
"foundingDate": null,
"location": {
"@type": "Country",
"name": "United States"
},
"sameAs": [
"https:\/\/www.google.com\/search?kgmid=\/m\/0841v",
"https:\/\/www.wikidata.org\/wiki\/Q483551",
"https:\/\/twitter.com\/Walmart",
"https:\/\/www.facebook.com\/walmart"
]
},
{
"@type": [
"Thing",
"SoftwareApplication"
],
"@id": "kg:\/g\/03l68z",
"name": "Google Ads",
"description": "online advertising platform owned by Google",
"url": "https:\/\/ads.google.com\/home\/",
"image": "https:\/\/encrypted-tbn2.gstatic.com\/images?q=tbn:ANd9GcQysvhgheLIk068ER-d8qSHLrDlKqkNT0jefmdCyLBfuXQvjyVn",
"sameAs": [
"https:\/\/www.google.com\/search?kgmid=\/m\/03l68z",
"https:\/\/www.wikidata.org\/wiki\/Q271982",
"https:\/\/twitter.com\/GoogleAds",
"https:\/\/www.facebook.com\/GoogleAds"
]
},
{
"@type": [
"Thing",
"Organization",
"Corporation"
],
"@id": "kg:\/g\/034zyt",
"name": "American Eagle Outfitters",
"description": "American clothing, shoes, and accessories retailer",
"url": "https:\/\/www.ae.com\/",
"image": "https:\/\/encrypted-tbn2.gstatic.com\/images?q=tbn:ANd9GcRzkt1w64Ff0duZKXitkbCbC0j1YYjuq5DTd7tK9G2tqyKktWID",
"foundingDate": null,
"location": {
"@type": "Country",
"name": "United States"
},
"sameAs": [
"https:\/\/www.google.com\/search?kgmid=\/m\/034zyt",
"https:\/\/www.wikidata.org\/wiki\/Q2842931",
"https:\/\/twitter.com\/AEO",
"https:\/\/www.facebook.com\/americaneagle"
]
},
{
"@type": [
"Thing"
],
"@id": "kg:\/g\/03_hgq",
"name": "Pay-per-click",
"description": "Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, where advertisers pay a publisher when the ad is clicked",
"sameAs": [
"https:\/\/www.google.com\/search?kgmid=\/m\/03_hgq",
"https:\/\/www.wikidata.org\/wiki\/Q29778"
]
},
{
"@type": [
"Thing",
"WebSite"
],
"@id": "kg:\/g\/0387r",
"name": "Google Search",
"description": "search engine by Google LLC",
"url": "https:\/\/google.com",
"image": "https:\/\/encrypted-tbn1.gstatic.com\/images?q=tbn:ANd9GcSwwgXJqBXs14Ev9VaMZtKnnUvWZXu5kOlygcr9ze2qFv0mXhVs",
"sameAs": [
"https:\/\/www.google.com\/search?kgmid=\/m\/0387r",
"https:\/\/www.wikidata.org\/wiki\/Q9366",
"https:\/\/twitter.com\/searchliaison",
"https:\/\/www.facebook.com\/104958162837"
]
},
{
"@type": [
"Thing",
"Person"
],
"@id": "kg:\/g\/0pv7f",
"name": "Andrew Goodman",
"description": "American civil rights activist (1943-1964)",
"image": "https:\/\/encrypted-tbn2.gstatic.com\/images?q=tbn:ANd9GcR9cXOCapqtLYnHxn1pVsGm9vXUjFX30B3VNZ8fZPpgUiUYGkkC",
"birthDate": null,
"sameAs": [
"https:\/\/www.google.com\/search?kgmid=\/m\/0pv7f",
"https:\/\/www.wikidata.org\/wiki\/Q331195"
]
},
{
"@type": [
"Thing"
],
"@id": "kg:\/g\/g\/11kc9956b3",
"name": "Large language model",
"description": "language model built with very large amounts of texts",
"sameAs": [
"https:\/\/www.google.com\/search?kgmid=\/g\/11kc9956b3",
"https:\/\/www.wikidata.org\/wiki\/Q115305900"
]
},
{
"@type": [
"Thing"
],
"@id": "kg:\/g\/0h3p28z",
"name": "Return on investment",
"description": "ratio between the net profit and cost of investment resulting from an investment of some resources",
"image": "https:\/\/encrypted-tbn2.gstatic.com\/images?q=tbn:ANd9GcR6MHtkuaAn5s-H3HJL2TQx6i3Xzpqvh1or563YfptQ6qABMk0h",
"sameAs": [
"https:\/\/www.google.com\/search?kgmid=\/m\/0h3p28z",
"https:\/\/www.wikidata.org\/wiki\/Q939134"
]
},
{
"@type": [
"Thing"
],
"@id": "kg:\/g\/g\/11khkg2rwf",
"name": "Generative AI",
"description": "artificial intelligence model capable of generating content in response to a prompt",
"image": "http:\/\/commons.wikimedia.org\/wiki\/Special:FilePath\/Oversimplification%20on%20how%20AI%20Model%20Text%202%20Image%20works.png",
"sameAs": [
"https:\/\/www.google.com\/search?kgmid=\/g\/11khkg2rwf",
"https:\/\/www.wikidata.org\/wiki\/Q117246174"
]
},
{
"@type": [
"Thing"
],
"@id": "kg:\/g\/0118sgdl",
"name": "Search engine results page",
"description": "Pages displayed by search engines in response to a query. The main component of the SERP is the listing of results in response to a keyword query. Pages may also contain other sponsored results (search engine advertising).",
"sameAs": [
"https:\/\/www.google.com\/search?kgmid=\/m\/0118sgdl",
"https:\/\/www.wikidata.org\/wiki\/Q2704141"
]
},
{
"@type": [
"Thing",
"SoftwareApplication"
],
"@id": "kg:\/g\/01rm55",
"name": "Googlebot",
"description": "web crawler used by Google",
"url": "http:\/\/www.googlebot.com\/",
"image": "https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcS4XIz4-G_9a_qv_UOv_C8heBeRg1j6wnroJOAgG2A6_pLemvvg",
"sameAs": [
"https:\/\/www.google.com\/search?kgmid=\/m\/01rm55",
"https:\/\/www.wikidata.org\/wiki\/Q1425771"
]
},
{
"@type": [
"Thing",
"Organization",
"Corporation"
],
"@id": "kg:\/g\/g\/11f4hw5686",
"name": "Semrush",
"description": "American SaaS platform for SEO, content marketing, and competitive analysis",
"url": "https:\/\/www.semrush.com",
"image": "https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcR9ZrfFNe5sCAeqVY9YbAuEl0pM8G5J8KlX2HNm3zl399kN0rOb",
"foundingDate": null,
"location": {
"@type": "Country",
"name": "United States"
},
"sameAs": [
"https:\/\/www.google.com\/search?kgmid=\/g\/11f4hw5686",
"https:\/\/www.wikidata.org\/wiki\/Q48818116",
"https:\/\/twitter.com\/semrush",
"https:\/\/www.facebook.com\/157307754299282"
]
},
{
"@type": [
"Thing",
"Person"
],
"@id": "kg:\/g\/0gbsnl",
"name": "Danny Goodwin",
"description": "American baseball player",
"image": "https:\/\/encrypted-tbn2.gstatic.com\/images?q=tbn:ANd9GcQPAGicFtZI_llxADLLp-viubnTpvUepq0X8_ey_ieae-5fuHAb",
"birthDate": null,
"sameAs": [
"https:\/\/www.google.com\/search?kgmid=\/m\/0gbsnl",
"https:\/\/www.wikidata.org\/wiki\/Q5220391"
]
},
{
"@type": [
"Thing"
],
"@id": "kg:\/g\/g\/122hcnps",
"name": "Digital marketing",
"description": "marketing of products or services using digital technologies or digital tools",
"image": "https:\/\/encrypted-tbn3.gstatic.com\/images?q=tbn:ANd9GcSuaJkslRjwXPztuiDm1tnCzsLyYrTpFfa55qRpCzjWEOQqtjvy",
"sameAs": [
"https:\/\/www.google.com\/search?kgmid=\/g\/122hcnps",
"https:\/\/www.wikidata.org\/wiki\/Q1323528"
]
},
{
"@type": [
"Thing",
"Organization",
"Corporation"
],
"@id": "kg:\/g\/02yxmbc",
"name": "HubSpot",
"description": "American marketing software company",
"url": "http:\/\/www.hubspot.com",
"image": "https:\/\/encrypted-tbn3.gstatic.com\/images?q=tbn:ANd9GcTdWnaBp4GeopjYM8h8YSMYgylfJYCjpfRqZ32RH8bbFB9FbZaz",
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