Lighthouse Desktop

· 0 checks — Desktop Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	73.1 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	73.1 KiB
app-sj02.marketo.com/js/forms2/js/forms2.min.js	14400.0 s	67.5 KiB
app-sj02.marketo.com/js/forms2/js/forms2.min.js	14400.0 s	67.4 KiB
/js/sharethis.js	600.0 s	46.9 KiB
cdn.cookiehub.eu/c2/df7e0bae.js	86400.0 s	37.8 KiB
scripts.clarity.ms/0.8.59/clarity.js	86400.0 s	26.2 KiB
platform-api.sharethis.com/panorama.js	3600.0 s	12.9 KiB
snap.licdn.com/li.lms-analytics/insight.min.js	86400.0 s	18.7 KiB
cdn.cookiehub.eu/c2/css/df7e0bae.css	86400.0 s	15.9 KiB
/beacon.min.js/vcd15cbe7772f49c399c6a5babf22c124171768917...	86400.0 s	6.9 KiB
/index.php/form/getForm?munchkinId=727-ZQE-044&form=16297...	0.0 ms	2.1 KiB
/index.php/form/getForm?munchkinId=727-ZQE-044&form=16299...	0.0 ms	2.1 KiB
app-sj02.marketo.com/js/forms2/css/forms2.css	14400.0 s	3.0 KiB
munchkin.marketo.net/munchkin.js	0.0 ms	1.2 KiB
buttons-config.sharethis.com/js/6470c44940353a0019caefe2.js	60.0 s	1.1 KiB
/collect?v=2&fmt=js&pid=8271682&time=1776801626289&li_ads...	0.0 ms	450 B
app-sj02.marketo.com/js/forms2/css/forms2-theme-plain.css	14400.0 s	581 B
/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js	1209600.0 s	1.6 KiB
/v.gif?cd=0&a=1074306&d=searchengineland.com&u=DD1797B34A...	43200.0 s	147 B

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]

items: [map[node:map[type:text value:Total] score:0.002613] map[node:map[boundingRect:map[bottom:359 height:36 left:1084 right:1338 top:323 width:254] lhId:page-16-DIV nodeLabel:search icon Check my site's SEO path:1,HTML,1,BODY,3,DIV,13,HEADER,0,NAV,0,DIV,2,DIV,1,DIV selector:nav.navbar > div.container > div#navbarNav > div.d-xl-flex snippet:<div class="d-xl-flex ms-auto align-items-center"> type:node] score:0.001755 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:726 height:24 left:1262 right:1286 top:702 width:24] lhId:page-26-IMG nodeLabel:Newsletter Icon path:1,HTML,1,BODY,3,DIV,14,MAIN,0,DIV,4,DIV,0,ARTICLE,0,DIV,0,DIV,0,DIV,0,DIV,2,DIV,1,DIV,0,DIV,0,DIV,0,DIV,0,DIV,1,FIGURE,0,IMG selector:div.wp-block-group__inner-container > div.wp-block-group > figure.wp-block-image > img snippet:<img width="24" height="24" decoding="async" src="/wp-content/themes/tdm-editorial/img/icons/newsletter.png" alt="Newsletter Icon"> type:node]]] type:subitems]] map[node:map[boundingRect:map[bottom:925 height:113 left:477 right:873 top:812 width:397] lhId:page-11-LI nodeLabel:PPC groas introduces a fully autonomous approach to Google Ads management groas… path:1,HTML,1,BODY,3,DIV,14,MAIN,0,DIV,4,DIV,0,ARTICLE,0,DIV,0,DIV,0,DIV,0,DIV,1,DIV,0,DIV,0,DIV,1,DIV,0,DIV,0,DIV,0,UL,3,LI selector:div.wp-block-group__inner-container > div.wp-block-query > ul.wp-block-post-template > li.wp-block-post snippet:<li class="wp-block-post post-474345 post type-post status-publish format-standard ha…"> type:node] score:0.000858 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:726 height:24 left:1262 right:1286 top:702 width:24] lhId:page-26-IMG nodeLabel:Newsletter Icon path:1,HTML,1,BODY,3,DIV,14,MAIN,0,DIV,4,DIV,0,ARTICLE,0,DIV,0,DIV,0,DIV,0,DIV,2,DIV,1,DIV,0,DIV,0,DIV,0,DIV,0,DIV,1,FIGURE,0,IMG selector:div.wp-block-group__inner-container > div.wp-block-group > figure.wp-block-image > img snippet:<img width="24" height="24" decoding="async" src="/wp-content/themes/tdm-editorial/img/icons/newsletter.png" alt="Newsletter Icon"> type:node]]] type:subitems]]]

items: [map[node:map[type:text value:Total] score:0.221125] map[node:map[boundingRect:map[bottom:8969 height:8601 left:0 right:1350 top:368 width:1350] lhId:page-21-MAIN nodeLabel:FEATURED ARTICLE SEO Rand Fishkin: Zero-click search began long before AI Fish… path:1,HTML,1,BODY,3,DIV,14,MAIN selector:body.template-page > div.page-container > main.main-container-wrap snippet:<main class="main-container-wrap"> type:node] score:0.221125]]

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:9.648 source:map[column:31326 line:4 type:source-location url:https://app-sj02.marketo.com/js/forms2/js/forms2.min.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:77.254 source:map[type:text value:[unattributed]]] map[reflowTime:21.029 source:map[column:27566 line:2 type:source-location url:https://searchengineland.com/wp-content/themes/tdm-editorial/js/jquery-1.11.0.min.js?ver=1.11.0 urlProvider:network]] map[reflowTime:4.419 source:map[column:27658 line:2 type:source-location url:https://searchengineland.com/wp-content/themes/tdm-editorial/js/jquery-1.11.0.min.js?ver=1.11.0 urlProvider:network]] map[reflowTime:16.069 source:map[column:29944 line:3 type:source-location url:https://searchengineland.com/wp-content/themes/tdm-editorial/js/jquery-1.11.0.min.js?ver=1.11.0 urlProvider:network]] map[reflowTime:5.318 source:map[column:9443 line:4 type:source-location url:https://app-sj02.marketo.com/js/forms2/js/forms2.min.js urlProvider:network]] map[reflowTime:0.85 source:map[column:24761 line:6 type:source-location url:https://app-sj02.marketo.com/js/forms2/js/forms2.min.js urlProvider:network]] map[reflowTime:0.14 source:map[column:30784 line:5 type:source-location url:https://app-sj02.marketo.com/js/forms2/js/forms2.min.js urlProvider:network]] map[reflowTime:2.14 source:map[column:9465 line:4 type:source-location url:https://app-sj02.marketo.com/js/forms2/js/forms2.min.js urlProvider:network]] map[reflowTime:1.408 source:map[column:10930 line:4 type:source-location url:https://app-sj02.marketo.com/js/forms2/js/forms2.min.js urlProvider:network]] map[reflowTime:0.449 source:map[column:48581 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js urlProvider:network]] map[reflowTime:46.84 source:map[column:237248 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js urlProvider:network]] map[reflowTime:5.307 source:map[column:241855 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js urlProvider:network]] map[reflowTime:1.146 source:map[column:61660 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js urlProvider:network]] map[reflowTime:0.605 source:map[column:15 line:463 type:source-location url:https://searchengineland.com/ urlProvider:network]] map[reflowTime:2.431 source:map[column:709 line:300 type:source-location url:https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js urlProvider:network]] map[reflowTime:1.163 source:map[column:143046 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js urlProvider:network]] map[reflowTime:0.607 source:map[column:1494 line:159 type:source-location url:https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
Google rolls out new AI safety features in Ads Advisor `figure.wp-block-post-featured-image > a > div.bialty-container > img.attachment-post-thumbnail`	/wp-content/seloads/2026/03/What-23-tests-reveal-about-AI...	1.5 MiB	1.5 MiB
Google core update-volatility `div.wp-block-column > a > div.bialty-container > img.attachment-large`	/wp-content/seloads/2026/04/google-core-update-volatility...	1.3 MiB	1.3 MiB
Why IBM says every brand now needs a GEO playbook `figure.wp-block-post-featured-image > a > div.bialty-container > img.attachment-post-thumbnail`	searchengineland.com/wp-content/seloads/2026/04/geo-playbook-1536x864.png	1.1 MiB	1.1 MiB
Rand Fishkin: Zero-click search began long before AI `figure.wp-block-post-featured-image > a > div.bialty-container > img.attachment-post-thumbnail`	/wp-content/seloads/2026/04/rand-fishkin-search-engine-la...	949.9 KiB	935.5 KiB
The funnel flip: Why AI forces a bottom-up acquisition strategy `figure.wp-block-post-featured-image > a > div.bialty-container > img.attachment-post-thumbnail`	/wp-content/seloads/2026/04/The-funnel-flip-Why-AI-forces...	830.3 KiB	828.6 KiB
groas introduces a fully autonomous approach to Google Ads management `figure.wp-block-post-featured-image > a > div.bialty-container > img.attachment-post-thumbnail`	/wp-content/seloads/2026/04/Groas-Article-20260421-1536x8...	531.1 KiB	530.4 KiB
Google adds Read more links best practices `figure.wp-block-post-featured-image > a > div.bialty-container > img.attachment-post-thumbnail`	/wp-content/seloads/2024/02/google-robot-reading-book-192...	168.5 KiB	167.8 KiB
Microsoft launches AI Max and new ad tools for the “agentic web” era `figure.wp-block-post-featured-image > a > div.bialty-container > img.attachment-post-thumbnail`	/wp-content/seloads/2023/10/shutterstock_2269496493-1536x...	90.0 KiB	89.5 KiB
Google adds AI-qualified call leads to improve measurement `figure.wp-block-post-featured-image > a > div.bialty-container > img.attachment-post-thumbnail`	searchengineland.com/wp-content/seloads/2023/11/Google-Ads-1-1536x864.jpg	81.4 KiB	80.8 KiB
Claude Skills for PPC- How to turn one-off prompts into scalable systems `div.wp-block-column > a > div.bialty-container > img.attachment-large`	/wp-content/seloads/2026/04/Claude-Skills-for-PPC-How-to-...	72.5 KiB	72.0 KiB
body > div#google_image_div > a#aw0 > img.img_ad `body > div#google_image_div > a#aw0 > img.img_ad`	tpc.googlesyndication.com/simgad/13139266050952584626	43.7 KiB	31.5 KiB
	searchengineland.com/wp-content/seloads/2026/04/Doordash-SEL-1920x450-April.png	31.0 KiB	15.7 KiB
Search Engine Land `nav.navbar > div.container > a.navbar-brand > img.nav-logo`	searchengineland.com/wp-content/seloads/2026/01/sel_20_years.jpg.webp	9.9 KiB	9.5 KiB

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

More than 4 preconnect connections were found. These should be used sparingly and only to the most important origins.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
app-sj02.marketo.com/js/forms2/js/forms2.min.js	67.5 KiB	389 ms
/wp-content/cache/min/1/wp-content/themes/tdm-editorial/c...	22.8 KiB	82 ms
/wp-content/cache/min/1/wp-content/themes/tdm-editorial/i...	25.6 KiB
/wp-content/plugins/wordpress-popular-posts/assets/js/wpp...	1.5 KiB
/wp-content/cache/min/1/wp-content/themes/tdm-editorial/c...	6.8 KiB
/wp-content/themes/tdm-editorial/css/bootstrap/bootstrap....	28.6 KiB
/wp-content/cache/min/1/wp-content/themes/tdm-editorial/c...	6.7 KiB
/wp-content/cache/min/1/wp-content/themes/tdm-editorial/s...	1.8 KiB
/wp-content/cache/min/1/wp-content/plugins/wordpress-popu...	254 B
/wp-content/cache/min/1/wp-content/plugins/ttd-topics/pub...	693 B
fonts.googleapis.com/css2?family=Inter:opsz,wght@14..32,100..900&display=swap	1.1 KiB	207 ms

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

Element	Layout shift score
FEATURED ARTICLE SEO Rand Fishkin: Zero-click search began long before AI Fish… `body.template-page > div.page-container > main.main-container-wrap`	0.221
search icon Check my site's SEO `nav.navbar > div.container > div#navbarNav > div.d-xl-flex`	0.002
PPC groas introduces a fully autonomous approach to Google Ads management groas… `div.wp-block-group__inner-container > div.wp-block-query > ul.wp-block-post-template > li.wp-block-post`	0.001

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 40 ms 63.5 KiB

URL	Transfer Size	Est Savings
/wp-content/themes/tdm-editorial/css/bootstrap/bootstrap....	28.5 KiB	26.0 KiB
/wp-content/cache/min/1/wp-content/themes/tdm-editorial/c...	22.7 KiB	22.5 KiB
cdn.cookiehub.eu/c2/css/df7e0bae.css	15.1 KiB	15.0 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 40 ms 662.9 KiB

URL	Transfer Size	Est Savings
/pagead/managed/js/gpt/m202604160201/pubads_impl.js	187.7 KiB	95.1 KiB
/wp-content/themes/tdm-editorial/js/jquery-1.11.0.min.js?...	94.1 KiB	74.6 KiB
www.googletagmanager.com/gtag/js?id=G-496DHKXZ8S&cx=c&gtm=4e64h1	174.0 KiB	69.9 KiB
app-sj02.marketo.com/js/forms2/js/forms2.min.js	67.0 KiB	65.7 KiB
app-sj02.marketo.com/js/forms2/js/forms2.min.js	67.0 KiB	65.7 KiB
/wp-content/themes/tdm-editorial/js/jquery-ui-1.10.3.cust...	60.6 KiB	54.7 KiB
www.googletagmanager.com/gtm.js?id=GTM-TCJZ3LV	175.6 KiB	54.6 KiB
www.googletagmanager.com/gtag/js?id=AW-951049332&cx=c&gtm=4e64h1	146.5 KiB	54.5 KiB
app-sj02.marketo.com/js/forms2/js/forms2.min.js	67.0 KiB	36.3 KiB
platform-api.sharethis.com/js/sharethis.js	46.3 KiB	31.0 KiB
platform-api.sharethis.com/js/sharethis.js	46.3 KiB	30.4 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	73.1 KiB	30.3 KiB

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	1.4 s
Other	487 ms
Style & Layout	432 ms
Script Parsing & Compilation	205 ms
Rendering	107 ms
Parse HTML & CSS	59 ms
Garbage Collection	35 ms

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 27.7 KiB

URL	Transfer Size	Est Savings
platform-api.sharethis.com/js/sharethis.js	46.4 KiB	13.9 KiB
platform-api.sharethis.com/js/sharethis.js	46.4 KiB	13.9 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/wp-content/seloads/2026/03/What-23-tests-reveal-about-AI...	1.5 MiB
/wp-content/seloads/2026/04/google-core-update-volatility...	1.3 MiB
searchengineland.com/wp-content/seloads/2026/04/geo-playbook-1536x864.png	1.1 MiB
/wp-content/seloads/2026/04/rand-fishkin-search-engine-la...	951.2 KiB
/wp-content/seloads/2026/04/The-funnel-flip-Why-AI-forces...	831.4 KiB
/wp-content/seloads/2026/04/Groas-Article-20260421-1536x8...	531.9 KiB
searchengineland.com/	209.2 KiB
/pagead/managed/js/gpt/m202604160201/pubads_impl.js	187.7 KiB
www.googletagmanager.com/gtm.js?id=GTM-TCJZ3LV	176.0 KiB
www.googletagmanager.com/gtag/js?id=G-496DHKXZ8S&cx=c&gtm=4e64h1	174.0 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Document request latency

●Optimize DOM size

●Font display

●LCP breakdown

●LCP request discovery

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●User Timing marks and measures 12 user timings

●JavaScript execution time 1.2 s

●Avoid long main-thread tasks 9 long tasks found

●Image elements have explicit `width` and `height`

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 220 ms

●Server Backend Latencies 990 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Avoid multiple page redirects

●Initial server response time was short Root document took 380 ms

○INP breakdown

○Avoid non-composited animations

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
SEO `div.wp-block-group__inner-container > div.wp-block-group > div.wp-block-group__inner-container > a.tdm-main-category`
PPC `div.wp-block-group__inner-container > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
SEO `div.wp-block-group__inner-container > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
SEO `div.wp-block-group__inner-container > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
PPC `div.wp-block-group__inner-container > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
Sign Me Up! `form#mktoForm_16299 > div.mktoButtonRow > span.mktoButtonWrap > button.mktoButton`
PPC `div.wp-block-group__inner-container > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
SEO `div.wp-block-group__inner-container > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
PPC `div.wp-block-group__inner-container > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
SEO `div.wp-block-group__inner-container > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
SEO `div.wp-block-group__inner-container > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
PPC `div.wp-block-group__inner-container > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
SEO `div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
PPC `div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
GOOGLE `div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
PPC `div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
SEO `div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
PPC `div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
Check My Site `div.wp-block-group > div.wp-block-group__inner-container > form#tool-form > button.wp-block-button__link`
Free tools `div.wp-block-columns > div.wp-block-column > h2#h-free-tools-that-solve-real-search-marketing-challenges > strong`
Audit Site `div.col-md-6 > div.card > div.card-body > a.btn`
Analyze Domain `div.col-md-6 > div.card > div.card-body > a.btn`
REPORTS `div.wp-block-group__inner-container > ul#tdm-resources-tabs > li.nav-item > button.nav-link`
WHITE PAPERS `div.wp-block-group__inner-container > ul#tdm-resources-tabs > li.nav-item > button.nav-link`
Save My Spot `div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.btn`
Save My Spot `div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.btn`
Save My Spot `div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.btn`
Register Now `div.wp-block-column > div.wp-block-buttons > div.wp-block-button > a.wp-block-button__link`
Register Now `div.wp-block-column > div.wp-block-buttons > div.wp-block-button > a.wp-block-button__link`
Register Now `div.wp-block-column > div.wp-block-buttons > div.wp-block-button > a.wp-block-button__link`
VIDEO `div.wp-block-group__inner-container > div.wp-block-columns > div.wp-block-column > h5#h-video`
VIDEO `div.wp-block-column > div.wp-block-columns > div.wp-block-column > h5#h-video-0`
VIDEO `div.wp-block-column > div.wp-block-columns > div.wp-block-column > h5#h-video-1`
VIDEO `div.wp-block-column > div.wp-block-columns > div.wp-block-column > h5#h-video-2`
VIDEO `div.wp-block-column > div.wp-block-columns > div.wp-block-column > h5#h-video-3`
PPC `div.wp-block-group__inner-container > ul#tdm-guides-tabs > li.nav-item > button.nav-link`
AI SEO `div.wp-block-group__inner-container > ul#tdm-guides-tabs > li.nav-item > button.nav-link`
CONTENT MARKETING `div.wp-block-group__inner-container > ul#tdm-guides-tabs > li.nav-item > button.nav-link`
Sign Me Up! `form#mktoForm_16297 > div.mktoButtonRow > span.mktoButtonWrap > button.mktoButton`
PPC `div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
PPC `div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
PPC `div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
SEO `div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
SEO `div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
SEO `div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category`
SEO `div.col > ul.list-unstyled > li > a`
PPC `div.col > ul.list-unstyled > li > a`
Platforms `div.col > ul.list-unstyled > li > a`
All topics `div.col > ul.list-unstyled > li > a`
Search Marketing Expo - SMX `div.col > ul.list-unstyled > li > a`
MarTech `div.col > ul.list-unstyled > li > a`
Semrush coupon `div.col > ul.list-unstyled > li > a`
Semrush offer `div.col > ul.list-unstyled > li > a`
About us `div.col > ul.list-unstyled > li > a`
Contact `div.col > ul.list-unstyled > li > a`
Privacy `div.col > ul.list-unstyled > li > a`
Terms `div.col > ul.list-unstyled > li > a`
AI policy `div.col > ul.list-unstyled > li > a`
Marketing opportunities `div.col > ul.list-unstyled > li > a`
Staff `div.col > ul.list-unstyled > li > a`
Login `div.col > ul.list-unstyled > li > a`
Facebook `div.col > ul.list-unstyled > li > a`
X (formerly Twitter) `div.col > ul.list-unstyled > li > a`
LinkedIn `div.col > ul.list-unstyled > li > a`
Newsletters `div.col > ul.list-unstyled > li > a`
RSS `div.col > ul.list-unstyled > li > a`
YouTube `div.col > ul.list-unstyled > li > a`
© 2026 Search Engine Land is a Trademark of Semrush Inc. `footer.site-footer > div.container > div.copyright > p.small`
Third Door Media operates business-to-business media properties and produces ev… `footer.site-footer > div.container > div.copyright > p.small`

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
VIDEO `div.wp-block-column > div.wp-block-columns > div.wp-block-column > h5#h-video-0`
INDUSTRY CONTRIBUTORS `div.wp-block-column > div.wp-block-columns > div.wp-block-column > h4#h-industry-contributors`
EXPERT INSIGHTS `div.wp-block-column > div.wp-block-columns > div.wp-block-column > h4#h-expert-insights`
MONTHLY AUDIENCE `div.wp-block-column > div.wp-block-columns > div.wp-block-column > h4#h-monthly-audience`

These are opportunities to improve keyboard navigation in your application.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Search Marketing Expo - SMX `div.col > ul.list-unstyled > li > a`
MarTech `div.col > ul.list-unstyled > li > a`
AI policy `div.col > ul.list-unstyled > li > a`
Marketing opportunities `div.col > ul.list-unstyled > li > a`
Facebook `div.col > ul.list-unstyled > li > a`
X (formerly Twitter) `div.col > ul.list-unstyled > li > a`
LinkedIn `div.col > ul.list-unstyled > li > a`
Newsletters `div.col > ul.list-unstyled > li > a`
RSS `div.col > ul.list-unstyled > li > a`
YouTube `div.col > ul.list-unstyled > li > a`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<frame>` or `<iframe>` elements have a title

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●ARIA IDs are unique

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
SharedStorage	/pagead/managed/js/activeview/current/ufs_web_display.js line 252, col 234
AttributionReporting	snap.licdn.com/li.lms-analytics/insight.min.js

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
searchengineland.com/	`Access to fetch at 'https://www.semrush.com/olaf/init' from origin 'https://searchengineland.com' has been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resource.`
www.semrush.com/olaf/init	`Failed to load resource: net::ERR_FAILED`
searchengineland.com/?wordfence_syncAttackData=1776801246.83	`Failed to load resource: the server responded with a status of 403 ()`

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

100

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links have descriptive text

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`