SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.Cross-tab audit — SEO, performance, crawlability, mobile, structured data
CContent DepthAction572 words, DifficultREVIEW
Good depth
Reading level
Grade 15
Text-to-HTML Ratio
3 KB / 545 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
BImage SEO20 images, 4 descriptive filenamesREVIEW
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
See Accessibility tab for detailed alt text quality analysis.
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.
Source: Google Image SEO
A+Canonical URLProperly configuredPASS
A+Meta TagsTitle: 67 charsPASS
"IndyStar: Indianapolis Star, Indiana news, breaking news and sports"
A+Internal Links42 internal, 92 externalPASS
Link Distribution
Anchor Text Quality
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | /real-estate | 2 |
| 2 | /things-to-do/ | 2 |
| 3 | /news/ | 2 |
| 4 | /sports/ | 2 |
| 5 | /shopping/ | 2 |
| 6 | /opinion/ | 2 |
| 7 | /search/ | 1 |
| 8 | /news/business/ | 1 |
| 9 | /story/money/2026/04/09/indiana-tax-refunds-2026-see-average-irs-refund/89531071007/ | 1 |
| 10 | /story/pets-animals/2026/04/22/newborn-puppy-milk-supplements-recalled/89733678007/ | 1 |
Top External Domains
| Domain | Links |
|---|---|
| popup.taboola.com | 30 |
| cm.indystar.com | 12 |
| subscribe.indystar.com | 4 |
| www.usatoday.com | 3 |
| dailylifeinsider.com | 3 |
| www.indystar.com | 3 |
| lifeboostcoffeellc.pxf.io | 2 |
| advertising.usatoday.com | 2 |
| user.indystar.com | 2 |
| help.indystar.com | 2 |
A+Schema Markup Audit3 schema types detectedPASS
Rich result eligibility
Organization knowledge panel
Sitelinks search box
Detected schema types
Organization json-ld → Organization knowledge panel2/2 required · 1/4 recommended
Required fields (Google)
- name — Required for the knowledge panel
- url — Required for entity matching
Recommended fields
- logo — Strongly recommended — appears in the knowledge panel header
- sameAs — Add sameAs URLs for social profiles Connects the entity across the web
- contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
- description — Add an organization description Used as the panel summary
WebSite json-ld → Sitelinks search box2/2 required · 1/1 recommended
Required fields (Google)
- name — Required for the sitelinks search box
- url — Required to anchor the search box to your domain
Recommended fields
- potentialAction — Enables the in-SERP search box
WebPage json-ld 0/0 required
Adding these recommended fields improves chances of getting Organization knowledge panel in search results.
Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).
Source: Google Search Central
Hreflang0 hreflang tagsINFO
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.