Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
48/100
Site name appears as
| Page title | Times of India | |
| og:site_name | The Times of India | |
| twitter:site | — | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
14/20Organization schema
0/15Contact info discoverable
0/10no contact info discoverable
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
- No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
CLinksAction200 links checked, 194 healthy, 6 brokenREVIEW
Broken Links (7)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://securepubads.g.doubleclick.net | <link> | Not Found |
| 404 | https://fonts.gstatic.com | <link> | Not Found |
| 404 | https://tpapi.timespoints.com | <link> | Not Found |
| ERR | android-app://com.toi.reader.activities/toi.index.... | <link> | Get "android-app://com.toi.reader.activi... |
| 400 | https://ade.clmbtech.com/cde/data/-1/-1/v6.htm?id=... | <script> | Bad Request |
| 404 | https://bangla.indiatimes.com/ | <a> | Not Found |
| 403 | https://assets.toiimg.com | <link> | Forbidden |
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://static.toiimg.com/photo/47529300.cmsThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
114 charsTitles over 60 characters may be truncated in social sharing previews.
25–60 charsog:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
timesofindia.indiatimes.com
US News: US News, Top News in India, US election news, Business news, Sports & International News | Times of India
Read Top News in India and around the World on Times of India. Breaking news coverage and analysis on US presidential election, politics, current affairs, business & sports.
Title will be truncated (114 chars / 70 max)
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
Title will be truncated on Twitter/X (114 chars, max 70)
→ Shorten the title to ≤70 characters
TIMESOFINDIA.INDIATIMES.COM
US News: US News, Top News in India, US election news, Business news, Sports & International News | Times of India
Read Top News in India and around the World on Times of India. Breaking news coverage and analysis on US presidential election, politics, current affairs, business & sports.
Title will be truncated (114 chars / 60 max)
Description will be truncated (173 chars / 155 max)
- og:title — US News: US News, Top News in India, US election news, Business news, Sports & International News | Times of India
- og:description — Read Top News in India and around the World on Times of India. Breaking news coverage and analysis on US presidential...
- og:image — https://static.toiimg.com/photo/47529300.cms
- og:type — website
- og:url — https://timesofindia.indiatimes.com/us
- og:site_name — The Times of India
Title will be truncated on Facebook (114 chars, max 60)
→ Shorten og:title to ≤60 characters
Description will be truncated on Facebook (173 chars, max 155)
→ Tighten og:description to ≤155 characters
og:image is below recommended size (1070×580)
→ Upload an image ≥1200×630 for the large preview card
US News: US News, Top News in India, US election news, Business news, Sports & International News | Times of India
timesofindia.indiatimes.com
Description will be truncated (173 chars / 150 max)
- og:title — US News: US News, Top News in India, US election news, Business news, Sports & International News | Times of India
- og:description — Read Top News in India and around the World on Times of India. Breaking news coverage and analysis on US presidential...
- og:image — https://static.toiimg.com/photo/47529300.cms
Description will be truncated on LinkedIn (173 chars, max 150)
→ Tighten og:description to ≤150 characters
timesofindia.indiatimes.com
US News: US News, Top News in India, US election news, Business news, Sports & International News | Times of India
Read Top News in India and around the World on Times of India. Breaking news coverage and analysis on US presidential election, politics, current affairs, business & sports.
- og:title — US News: US News, Top News in India, US election news, Business news, Sports & International News | Times of India
- og:description — Read Top News in India and around the World on Times of India. Breaking news coverage and analysis on US presidential...
- og:image — https://static.toiimg.com/photo/47529300.cms
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Structured Data1 JSON-LD block(s) found — structured data is well configured.PASS
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "The Times of India",
"alternateName": "TOI",
"url": "https://timesofindia.indiatimes.com",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://timesofindia.indiatimes.com/topic/{search_term_string}"
},
"query-input": "required name=search_term_string"
}
}