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https://ntnu.no

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
84
GRADE
B
FIX
0
REVIEW
3
PASS
3
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
3 PASS 3 REVIEW
B
Canonical URL
Minor issues
REVIEW
Minor issues
Warning::
No canonical tag found
Search engines will determine the canonical URL themselves, which may cause duplicate content issues.
No Canonical URL Set
Page URL https://ntnu.no Canonical (not set)

Search engines will determine the canonical URL themselves, which may cause duplicate content issues.

Why this matters

Without a canonical, Google may treat each URL variant (with/without slash, with tracking params, http/https) as duplicate content and split ranking.

Learn more ▾

A canonical link tells Google which URL is the 'real' one when multiple URLs serve identical content. Without it, link equity gets split across variants and none of them rank as well as a single canonical version would. One <link rel="canonical"> tag in <head> covers it.

Source: Google Search Central

C
Content Depth
Action
350 words, Very Difficult
REVIEW
350 words, Very Difficult
Info::
Page has 350 words of content
Info::
Text-to-HTML ratio is 2%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 21)
350 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 21

Text-to-HTML Ratio

2% text 98% HTML

3 KB / 123 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

B
Image SEO
11 images, 2 descriptive filenames
REVIEW
11 images, 2 descriptive filenames
Warning::
82% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
2 descriptive
9 hash-based
0 generic
11 total
FilenameQualityAltIssues
8e46d5b2-0d3b-5848-b5ae-aa658890bf8ehash✓1
Current: 8e46d5b2-0d3b-5848-b5ae-aa658890bf8e
Suggested: studiestart2025-foto-erik-betshammar-hhjpg.jpg
50660db9-3bc8-434d-2b53-5264238b40fchash✓1
Current: 50660db9-3bc8-434d-2b53-5264238b40fc
Suggested: studiestart2025-foto-erik-betshammar-dt1800jpg.jpg
9dfdec79-8a7b-32bd-b3bd-fa1614799ecbhash✓1
Current: 9dfdec79-8a7b-32bd-b3bd-fa1614799ecb
Suggested: ntnustudentrekrutteringberredscf1556webforsidejpg.jpg
566fe4e1-bba7-439f-e35d-9755308fcbb3hash✓1
Current: 566fe4e1-bba7-439f-e35d-9755308fcbb3
Suggested: ntnu-kveldai-272653333812810ojpg.jpg
2ef4ed6b-f15a-25a5-3512-e44991eaad12hash✓1
Current: 2ef4ed6b-f15a-25a5-3512-e44991eaad12
Suggested: image-1-2048x1366jpeg.jpg
10a4123a-40b1-f74a-ba58-d374e558cfabhash✓1
Current: 10a4123a-40b1-f74a-ba58-d374e558cfab
Suggested: malin-andersson-stavridis-foto-arthur-garreau-ntnujpg.jpg
447af2b1-c26b-8fcf-e9cd-5b1ef3df3e1dhash✓1
Current: 447af2b1-c26b-8fcf-e9cd-5b1ef3df3e1d
Suggested: seffekt1100550jpg.jpg
cbab7cb5-a8f3-1597-5c7a-4bcc0277f09dhash✓1
Current: cbab7cb5-a8f3-1597-5c7a-4bcc0277f09d
Suggested: ntnustudentrekrutteringberredscf9123800-forsidejpg.jpg
9166cd17-c342-09da-ed29-9bfad9cf9157hash✓1
Current: 9166cd17-c342-09da-ed29-9bfad9cf9157
Suggested: vimu-dscf3725-forsidejpg.jpg

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: NTNU: Norges teknisk-naturvitenskapelige universitet - NTNU
Info::
Title length (59 chars) is optimal
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"NTNU: Norges teknisk-naturvitenskapelige universitet - NTNU"

59 characters Optimal ✓
Title: NTNU: Norges teknisk-naturvitenskapelige universitet - NTNU
H1: Navigasjon
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Missing schema opportunities

  • easy

    BreadcrumbList

    Page has breadcrumb navigation that could be marked up as BreadcrumbList

    Replaces the URL with a navigable trail in search results

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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