Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

A+

FIX

REVIEW

PASS

INFO

Checks

4 PASS 1 REVIEW

Brand Presence

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

74/100

Site name appears as

Page title	All About Birds
og:site_name	All About Birds
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

Missing brand name in: twitter:site, Organization.name
Organization schema missing logo — add a logo property pointing to a square PNG
Organization schema missing url — point it at the canonical homepage
Consider adding contactPoint — helps appear in "contact us" rich results
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

197 links checked, 195 healthy, 0 broken

PASS

197 links checked, 195 healthy, 0 broken

195 of 197 links are healthy

Long redirect chain: https://www.allaboutbirds.org/news/events/?ical=1 (3 hops)

Long redirect chain: http://www.birds.cornell.edu/citsci/?__hstc=751... (4 hops)

197 total 193 healthy 4 redirects

Broken Links (1)

Status	URL	Found in	Error
403	https://give.birds.cornell.edu/page/87895/donate/1...	`<a>`	Forbidden

Redirects (4)

URL	Destination	Found in
https://macaulaylibrary.org/asset/122453...	https://macaulaylibrary.org/asset/122453...	`<a>`
https://macaulaylibrary.org/asset/416935...	https://macaulaylibrary.org/asset/416935...	`<a>`
https://ebird.org/home?__hstc=75100365.0...	https://ebird.org/home?__hstc=75100365.0...	`<a>`
https://macaulaylibrary.org/asset/589009...	https://macaulaylibrary.org/asset/589009...	`<a>`

200 https://www.google-analytics.com/plugins/ua/ecommerce.js <script>

200 https://www.googletagmanager.com/gtag/destination?id=AW-9675... <script>

200 https://s.adroll.com/j/roundtrip.js <script>

200 https://js.hs-banner.com/95627.js <script>

200 https://js.hs-analytics.net/analytics/1776901200000/95627.js <script>

200 https://js.hubspot.com/web-interactives-embed.js <script>

200 https://connect.facebook.net/signals/config/612522650098583?... <script>

200 https://connect.facebook.net/signals/config/312467769453103?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://static.hotjar.com/c/hotjar-6450235.js?sv=7 <script>

200 https://www.google-analytics.com/analytics.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-2XDSXZH15K&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-QR4NVXZ8BM&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-16469910333&c... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-CYH8S0R99B&cx=... <script>

200 https://www.googletagservices.com/tag/js/gpt.js <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-P7854M <script>

200 https://cdn.evgnet.com/beacon/i55685555557im3uc3n3n3v0915682... <script>

200 https://www.allaboutbirds.org/news/wp-content/themes/birdpre... <link>

200 https://www.allaboutbirds.org <link>

200 https://code.jquery.com <link>

200 https://www.allaboutbirds.org/news/events/?ical=1 <link>

200 https://www.allaboutbirds.org/news/aab-home-page/feed/ <link>

200 https://www.allaboutbirds.org/news/wp-json/oembed/1.0/embed?... <link>

200 https://www.allaboutbirds.org/news/wp-content/plugins/events... <link>

200 https://www.allaboutbirds.org/news/wp-includes/css/dist/bloc... <link>

200 https://www.allaboutbirds.org/news/wp-content/themes/birdpre... <link>

200 https://www.allaboutbirds.org/news/wp-includes/js/jquery/jqu... <script>

200 https://www.allaboutbirds.org/news/wp-json/ <link>

200 https://www.allaboutbirds.org/news/wp-json/wp/v2/pages/7 <link>

200 https://www.allaboutbirds.org/news/ <link>

200 https://www.allaboutbirds.org/news/wp-json/tribe/events/v1/ <link>

200 https://securepubads.g.doubleclick.net/pagead/managed/js/gpt... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/dict/m... <link>

200 https://js.hscta.net/cta/current.js <script>

200 https://allaboutbirds.disqus.com/count.js <script>

200 https://s.adroll.com/j/pre/JSPA53GTXRHSPCQ5KRHY4P/4EFEWUCKB5... <script>

200 https://d.adroll.com/consent/check/JSPA53GTXRHSPCQ5KRHY4P?pv... <script>

200 https://518ac748e25372defcce258d394ade96.safeframe.googlesyn... <iframe>

200 https://allaboutbirds.org/news/get-involved/ <a>

200 https://www.allaboutbirds.org/news/wp-content/uploads/2024/0... <img>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:title is long (71 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 71 chars Expected: 25–60 chars

URL: 71 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

allaboutbirds.org

Online bird guide, bird ID help, life history, bird sounds from Cornell

Use our Bird Guide to identify birds, learn about the life history, listen to the sounds, and watch bird behavior on video--the most comprehensive guide to North American birds

Preview quality · Twitter/X A · 90/100

Title will be truncated (71 chars / 70 max)

twitter:card — summary_large_image
twitter:title — Online bird guide, bird ID help, life history, bird sounds from Cornell
twitter:description — falling back from og:description
twitter:image — https://www.allaboutbirds.org/news/wp-content/uploads/2025/01/306068751-Pine_Grosbeak-Kyle_Tansley-AAB-banner-social.jpg

Title will be truncated on Twitter/X (71 chars, max 70)
→ Shorten the title to ≤70 characters

ALLABOUTBIRDS.ORG

Online bird guide, bird ID help, life history, bird sounds from Cornell

Use our Bird Guide to identify birds, learn about the life history, listen to the sounds, and watch bird behavior on video--the most comprehensive guide to North American birds

Preview quality · Facebook A · 90/100

Title will be truncated (71 chars / 60 max)

Description will be truncated (176 chars / 155 max)

og:title — Online bird guide, bird ID help, life history, bird sounds from Cornell
og:description — Use our Bird Guide to identify birds, learn about the life history, listen to the sounds, and watch bird behavior on ...
og:image — https://www.allaboutbirds.org/news/wp-content/uploads/2025/01/306068751-Pine_Grosbeak-Kyle_Tansley-AAB-banner-social.jpg
og:type — website
og:url — https://www.allaboutbirds.org/news/
og:site_name — All About Birds

Title will be truncated on Facebook (71 chars, max 60)
→ Shorten og:title to ≤60 characters
Description will be truncated on Facebook (176 chars, max 155)
→ Tighten og:description to ≤155 characters

Online bird guide, bird ID help, life history, bird sounds from Cornell

allaboutbirds.org

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (176 chars / 150 max)

og:title — Online bird guide, bird ID help, life history, bird sounds from Cornell
og:description — Use our Bird Guide to identify birds, learn about the life history, listen to the sounds, and watch bird behavior on ...
og:image — https://www.allaboutbirds.org/news/wp-content/uploads/2025/01/306068751-Pine_Grosbeak-Kyle_Tansley-AAB-banner-social.jpg

Description will be truncated on LinkedIn (176 chars, max 150)
→ Tighten og:description to ≤150 characters

allaboutbirds.org

Online bird guide, bird ID help, life history, bird sounds from Cornell

Use our Bird Guide to identify birds, learn about the life history, listen to the sounds, and watch bird behavior on video--the most comprehensive guide to North American birds

Preview quality · Slack A+ · 100/100

og:title — Online bird guide, bird ID help, life history, bird sounds from Cornell
og:description — Use our Bird Guide to identify birds, learn about the life history, listen to the sounds, and watch bird behavior on ...
og:image — https://www.allaboutbirds.org/news/wp-content/uploads/2025/01/306068751-Pine_Grosbeak-Kyle_Tansley-AAB-banner-social.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title		—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Missing required property "name" for Organization

The "name" property is required for the Organization schema type.

Missing recommended property "url" for Organization

Adding "url" can improve how search engines display your content.

Missing recommended property "logo" for Organization

Adding "logo" can improve how search engines display your content.

Missing recommended property "sameAs" for Organization

Adding "sameAs" can improve how search engines display your content.

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization

2 properties Valid

Missing required property: name

{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https:\/\/www.allaboutbirds.org\/news\/#schema-publishing-organization",
      "url": "https:\/\/www.allaboutbirds.org\/news",
      "name": "All About Birds",
      "description": "Your online guide to birds and birdwatching"
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/www.allaboutbirds.org\/news\/#schema-website",
      "url": "https:\/\/www.allaboutbirds.org\/news",
      "name": "All About Birds",
      "encoding": "UTF-8",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https:\/\/www.allaboutbirds.org\/news\/search\/{search_term_string}\/",
        "query-input": "required name=search_term_string"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/www.allaboutbirds.org\/news\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "Person",
      "@id": "https:\/\/www.allaboutbirds.org\/news\/author\/aab_admin_user\/#schema-author",
      "name": "AAB Admin",
      "url": "https:\/\/www.allaboutbirds.org\/news\/author\/aab_admin_user\/"
    },
    {
      "@type": "WebPage",
      "@id": "https:\/\/www.allaboutbirds.org\/news\/#schema-webpage",
      "isPartOf": {
        "@id": "https:\/\/www.allaboutbirds.org\/news\/#schema-website"
      },
      "publisher": {
        "@id": "https:\/\/www.allaboutbirds.org\/news\/#schema-publishing-organization"
      },
      "url": "https:\/\/www.allaboutbirds.org\/news\/"
    },
    {
      "@type": "Article",
      "mainEntityOfPage": {
        "@id": "https:\/\/www.allaboutbirds.org\/news\/#schema-webpage"
      },
      "author": {
        "@id": "https:\/\/www.allaboutbirds.org\/news\/author\/aab_admin_user\/#schema-author"
      },
      "publisher": {
        "@id": "https:\/\/www.allaboutbirds.org\/news\/#schema-publishing-organization"
      },
      "dateModified": "2026-04-03T11:43:35",
      "datePublished": "2023-01-03T10:43:03",
      "headline": "Online bird guide, bird ID help, life history, bird sounds from Cornell | All About Birds",
      "description": "Use our Bird Guide to identify birds, learn about the life history, listen to the sounds, and watch bird behavior on video--the most comprehensive guide to Nort",
      "name": "Online bird guide, bird ID help, life history, bird sounds from Cornell",
      "image": {
        "@type": "ImageObject",
        "@id": "https:\/\/www.allaboutbirds.org\/news\/#schema-article-image",
        "url": "https:\/\/www.allaboutbirds.org\/news\/wp-content\/uploads\/2025\/01\/306068751-Pine_Grosbeak-Kyle_Tansley-AAB-banner-FI.jpg",
        "height": 883,
        "width": 1177
      },
      "thumbnailUrl": "https:\/\/www.allaboutbirds.org\/news\/wp-content\/uploads\/2025\/01\/306068751-Pine_Grosbeak-Kyle_Tansley-AAB-banner-FI.jpg"
    }
  ]
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.