SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.Cross-tab audit — SEO, performance, crawlability, mobile, structured data
BCanonical URLMinor issuesREVIEW
Search engines cannot follow this canonical, effectively orphaning this page.
Canonical URL returns a non-200 status — Google can't follow the canonical to confirm the relationship.
Source: Google Search Central
CContent DepthAction903 words, DifficultREVIEW
Good depth
Reading level
Grade 13
Text-to-HTML Ratio
5 KB / 240 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
BImage SEO20 images, 1 descriptive filenamesREVIEW
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| 1771873580757.jpg | hash | ✓ | 1 |
Current: 1771873580757.jpg Suggested: moduleimg800400jpg.jpg | |||
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| 1760454208010.jpg | hash | ✓ | 1 |
Current: 1760454208010.jpg Suggested: imageimg200200zjpg.jpg | |||
| 1760454093494.jpg | hash | ✓ | 1 |
Current: 1760454093494.jpg Suggested: imageimg200200zjpg.jpg | |||
| 1760454143808.jpg | hash | ✓ | 1 |
Current: 1760454143808.jpg Suggested: imageimg200200zjpg.jpg | |||
| 1760454064850.jpg | hash | ✓ | 1 |
Current: 1760454064850.jpg Suggested: imageimg200200zjpg.jpg | |||
| 1714740279865.jpg | hash | ✓ | 1 |
Current: 1714740279865.jpg Suggested: imageimg200200zjpg.jpg | |||
See Accessibility tab for detailed alt text quality analysis.
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.
Source: Google Image SEO
A+Meta TagsTitle optimizedPASS
"Welcome to the University at Buffalo - University at Buffalo"
Alignment helps users confirm they've reached the right page.
Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.
Learn more ▾ ▴
Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.
Source: Google Search Central / on-page SEO
A+Internal Links64 internal, 42 externalPASS
Link Distribution
Anchor Text Quality
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | # | 12 |
| 2 | 11 | |
| 3 | /home/ub_admissions.html | 6 |
| 4 | /home/ub_at_a_glance.html | 4 |
| 5 | /home/visiting-ub.html | 3 |
| 6 | /home/contact-us.html | 2 |
| 7 | /home/life.html | 2 |
| 8 | /home/academics.html | 2 |
| 9 | /research.html | 2 |
| 10 | /home/academics/schools_and_colleges.html | 2 |
Top External Domains
| Domain | Links |
|---|---|
| www.buffalo.edu | 8 |
| calendar.buffalo.edu | 6 |
| www.instagram.com | 4 |
| www.facebook.com | 3 |
| twitter.com | 2 |
| engineering.buffalo.edu | 1 |
| itunes.apple.com | 1 |
| www.youtube.com | 1 |
| pharmacy.buffalo.edu | 1 |
| nursing.buffalo.edu | 1 |
A+Schema Markup AuditPer-type completeness vs Schema.org requirements + rich-result eligibilityPASS
No structured data detected
Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.
Missing schema opportunities
- easy
BreadcrumbList
Page has breadcrumb navigation that could be marked up as BreadcrumbList
Replaces the URL with a navigable trail in search results
- moderate
VideoObject
Page embeds video content that could be marked up as VideoObject
Videos appear in the video carousel and have a thumbnail badge
Hreflang0 hreflang tagsINFO
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.