Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
F
28/100
Site name appears as
| Page title | Open Chat | |
| og:site_name | Texas.gov | |
| twitter:site | — | |
| Organization.name | Texas.gov |
Inconsistent — names differ across channels
Brand assets
Favicon
0/15Social share image
0/20Meta completeness
8/20Organization schema
15/15has name, logo + url
Contact info discoverable
0/10no contact info discoverable
Findings
- Brand name differs across channels — users see inconsistent identity
- No social share image — shared links render as bare URLs
- No favicon link tags detected — browsers fall back to the generic globe
- og:image missing
- twitter:card missing
- Consider adding contactPoint — helps appear in "contact us" rich results
- No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
Learn more ▾ ▴
Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
texas.gov
The Official Website of the State of Texas
Explore the official website of the State of Texas. We'll help you find the government services, information, and resources you need.
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — Add twitter:image — preview card without an image looks broken
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
TEXAS.GOV
The Official Website of the State of Texas
Explore the official website of the State of Texas. We'll help you find the government services, information, and resources you need.
- og:title — The Official Website of the State of Texas
- og:description — Explore the official website of the State of Texas. We'll help you find the government services, information, and res...
- og:image — Add og:image — preview card without an image looks broken
- og:type — website
- og:url — https://www.texas.gov
- og:site_name — Texas.gov
No preview image for Facebook
→ Add og:image (recommended 1200×630)
The Official Website of the State of Texas
texas.gov
- og:title — The Official Website of the State of Texas
- og:description — Explore the official website of the State of Texas. We'll help you find the government services, information, and res...
- og:image — Add og:image — preview card without an image looks broken
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
texas.gov
The Official Website of the State of Texas
Explore the official website of the State of Texas. We'll help you find the government services, information, and resources you need.
- og:title — The Official Website of the State of Texas
- og:description — Explore the official website of the State of Texas. We'll help you find the government services, information, and res...
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
ALinks50 links checked, 48 healthy, 2 brokenPASS
Broken Links (2)
| Status | URL | Found in | Error |
|---|---|---|---|
| ERR | https://www.tsl.texas.gov/trail/index.html | <a> | Get "https://www.tsl.texas.gov/trail/ind... |
| 429 | https://www.instagram.com/texasgov/?hl=en | <a> | Too Many Requests |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AStructured Data2 JSON-LD block(s) found — structured data is well configured.PASS
The "name" property is required for the WebSite schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Texas.gov",
"url": "https://www.texas.gov/",
"logo": "https://www.texas.gov/images/txgov_logo.png",
"address": {
"@type": "PostalAddress",
"streetAddress": "300 W 15th St #1300",
"addressLocality": "Austin",
"addressRegion": "TX",
"postalCode": "78701",
"addressCountry": "USA"
},
"sameAs": [
"http://www.facebook.com/Texas.gov",
"https://twitter.com/texasgov",
"http://www.youtube.com/user/TexasGov",
"https://www.instagram.com/texasgov/"
]
}{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.texas.gov/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.texas.gov/search/?search={search_term_string}",
"query-input": "required name=search_term_string"
}
}