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Performance

· 15 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
76
GRADE
C
FIX
3
REVIEW
4
PASS
6
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
92
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
93
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
100
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.10 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.43 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

112 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.26 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

2.62 s

Page Load Progression

375 ms
750 ms
1.1 s
1.5 s
1.9 s
2.2 s
2.6 s
3.0 s
Checks
15
6 PASS 4 REVIEW 3 FIX
D
Third-Party Impact
Action
100% third-party, 0 ms blocking
FIX
100% third-party, 0 ms blocking
Warning::
Third-party code accounts for 100% of page weight (1.5 MiB of 1.5 MiB)
Info::
Third-party blocking time is low (0 ms)
100%
First-party Third-party
D
Page Weight Inventory
Action
98 resources · 1.5 MB · 234 KB savings available
FIX
98 resources · 1.5 MB · 234 KB savings available
Warning::
Page weight 557 KB over 1MB target
Got: 1.5 MB Expected: ≤ 1 MB
Info::
~234 KB of savings available
Warning::
97 third-party resources (100% of weight)
98 resources · 1.5 MiB · 97 third-party 556.8 KiB over 1MB target
JavaScript 54% · 847.0 KiB
Image 22% · 350.2 KiB
Font 16% · 254.8 KiB
Document 4% · 59.0 KiB
CSS 4% · 57.4 KiB
Other 1% · 12.4 KiB

~234.4 KiB of savings available

Remove unused JavaScript: 234.4 KiB
F
HTTP Caching
Action
No cache headers
FIX
No cache headers
Warning::
No Cache-Control header found
Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.

No Cache-Control header

Adding a Cache-Control header can significantly improve repeat-visit performance.

B
Page Weight Budget
1.5 MB transferred, 98 requests
REVIEW
1.5 MB transferred, 98 requests
Info::
Page weighs 3.8 MB (1.5 MB transferred)
Warning::
JavaScript is 847 KB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 847 KB
Info::
Fonts are 255 KB — consider subsetting or using system fonts
Subset fonts to include only used characters, or switch to system font stacks.
Got: 255 KB
Info::
98 HTTP requests
Info::
Estimated 0.32 g CO2 per page load
1.5 MB / 2.4 MB budget
1.5 MB transferred
98 requests
0.32 g CO2 per page load
JavaScript 847.0 KiB 54%
Images 344.1 KiB 22%
Fonts 254.8 KiB 16%
HTML 57.9 KiB 4%
CSS 57.4 KiB 4%
Other 10.7 KiB 1%
Other 6.5 KiB 0%
Other 1.5 KiB 0%
Other 830 B 0%
Other 0 B 0%
0 2.4 MB 4.9 MB
Approaching limit

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Subset fonts to include only used characters, or switch to system font stacks.

Why this matters

Font payload is large — subset to used glyphs only, or fall back to system fonts (zero load time).

Source: web.dev font loading

C
Image Optimization
Action
37 images, 0 KB saveable
REVIEW
37 images, 0 KB saveable
Warning::
https://www.socialmediatoday.com/static/img/social... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://d12v9rtnomnebu.cloudfront.net/logo/link-ex... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.socialmediatoday.com/static/img/social... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.socialmediatoday.com/static/img/social... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://d12v9rtnomnebu.cloudfront.net/logo/publica... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.socialmediatoday.com/static/img/social... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://d12v9rtnomnebu.cloudfront.net/logo/ITechTa... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.socialmediatoday.com/static/img/social... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.socialmediatoday.com/static/img/social... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
37 images 344 KB
0 oversized -0 KB
19 legacy format
9 missing dimensions CLS risk

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

C
JS Execution Cost
Action
1718ms total JS execution
REVIEW
1718ms total JS execution
Warning::
https://www.socialmediatoday.com/: 510ms CPU time
Warning::
https://cmp.osano.com/AzqdtLT8Mqkut2TZ/991974d1-3b...: 336ms CPU time
Warning::
Unattributable: 318ms CPU time
Info::
https://www.googletagmanager.com/gtm.js?id=GTM-55G...: 216ms CPU time
Info::
https://www.googletagmanager.com/gtag/js?id=G-065J...: 156ms CPU time
Warning::
Third-party scripts: 1718ms (100% of total)

Main Thread Breakdown

Script Evaluation 56% Other 20% Style & Layout 9% Script Parsing & Compilation 6% Parse HTML & CSS 3%
ScriptTotalScriptingParse/CompileParty
https://www.socialmediatoday.com/510ms177ms21ms3rd
https://cmp.osano.com/AzqdtLT8Mqkut2TZ/991974d1-3bca-4b6d-93e4-fc7f0c35945c/osano.js336ms295ms8ms3rd
Unattributable318ms34ms0ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-55G8WRR216ms158ms20ms3rd
https://www.googletagmanager.com/gtag/js?id=G-065JKX6TVJ&cx=c&gtm=4e64h1156ms132ms21ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-WDNJ7JK&gtm=4e64h1132ms107ms22ms3rd
https://www.socialmediatoday.com/static/js/htmx_204.min.js?31332126022651ms41ms2ms3rd
C
JS Bundles
Action
41 scripts, 234 KB unused
REVIEW
41 scripts, 234 KB unused
Warning::
https://www.googletagmanager.com/gtag/js?id=G-065J...: 66 KB unused (39%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-WDN...: 63 KB unused (45%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-55G...: 52 KB unused (35%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://ak.sail-horizon.com/spm/spm.v1.min.js: 32 KB unused (68%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.socialmediatoday.com/static/js/jquery_...: 22 KB unused (62%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 234 KB
234 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://www.googletagmanager.com/gtag/js?id=G-065JKX6TVJ&cx=c&gtm=4e64h1169 KB66 KB (39%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-WDNJ7JK&gtm=4e64h1140 KB63 KB (45%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-55G8WRR146 KB52 KB (35%)✓3rd
https://ak.sail-horizon.com/spm/spm.v1.min.js48 KB32 KB (68%)✓3rd
https://www.socialmediatoday.com/static/js/jquery_360.min.js?31332126022635 KB22 KB (62%)✓3rd
https://www.socialmediatoday.com/static/js/dist/navSignupHelper.bundle.js?3601160904261 KB—✓3rd
https://www.socialmediatoday.com/static/js/mailcheck.min.js?1926162409191 KB—✓3rd
https://www.socialmediatoday.com/static/js/dist/onBoardDiagnostics.bundle.js?3601160904262 KB—✓3rd
https://www.socialmediatoday.com/static/js/dist/engAnalytics.bundle.js?3601160904261 KB—✓3rd
https://www.socialmediatoday.com/static/js/dist/prestitialForecastingMode.bundle.js?3601160904261 KB—✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
6 fonts (255 KB)
PASS
6 fonts (255 KB)
Info::
6 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

6

255 KB total

Render-blocking

0

of 6

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 500 ms 1.0 s FCP 1.1 s LCP 1.4 shttps://www.socialmediatoday.com/static/fonts/satoshi/Satoshi-Medium.woff2Satoshi-Medium.woff2 https://www.socialmediatoday.com/static/fonts/satoshi/Satoshi-Medium.woff2 — 25.1 KiB — 27 ms — font-display: swaphttps://www.socialmediatoday.com/static/fonts/satoshi/Satoshi-Bold.woff2Satoshi-Bold.woff2 https://www.socialmediatoday.com/static/fonts/satoshi/Satoshi-Bold.woff2 — 24.9 KiB — 24 ms — font-display: swaphttps://www.socialmediatoday.com/static/fonts/satoshi/Satoshi-Regular.woff2Satoshi-Regular.woff2 https://www.socialmediatoday.com/static/fonts/satoshi/Satoshi-Regular.woff2 — 25.1 KiB — 18 ms — font-display: swaphttps://www.socialmediatoday.com/static/fonts/source-serif-4/SourceSerif4-Semibold.ttf.woff2SourceSerif4-Semibold.t... https://www.socialmediatoday.com/static/fonts/source-serif-4/SourceSerif4-Semibold.ttf.woff2 — 79.1 KiB — 25 ms — font-display: swaphttps://www.socialmediatoday.com/static/fonts/source-serif-4/SourceSerif4-Regular.ttf.woff2SourceSerif4-Regular.tt... https://www.socialmediatoday.com/static/fonts/source-serif-4/SourceSerif4-Regular.ttf.woff2 — 74.6 KiB — 116 ms — font-display: swaphttps://www.socialmediatoday.com/static/fonts/satoshi/Satoshi-RegularIt.woff2Satoshi-RegularIt.woff2 https://www.socialmediatoday.com/static/fonts/satoshi/Satoshi-RegularIt.woff2 — 26.1 KiB — 112 ms — font-display: swap
Satoshi-Medium.woff2 woff2 swap
Size 25 KB
Load time 27 ms
Start 539 ms
Risk FOUT — text flashes from fallback to web font
Satoshi-Bold.woff2 woff2 swap
Size 25 KB
Load time 24 ms
Start 540 ms
Risk FOUT — text flashes from fallback to web font
Satoshi-Regular.woff2 woff2 swap
Size 25 KB
Load time 18 ms
Start 540 ms
Risk FOUT — text flashes from fallback to web font
SourceSerif4-Semibold.t... woff2 swap
Size 79 KB
Load time 25 ms
Start 646 ms
Risk FOUT — text flashes from fallback to web font
SourceSerif4-Regular.tt... woff2 swap
Size 75 KB
Load time 116 ms
Start 647 ms
Risk FOUT — text flashes from fallback to web font
Satoshi-RegularIt.woff2 woff2 swap
Size 26 KB
Load time 112 ms
Start 1.2 s
Risk FOUT — text flashes from fallback to web font
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)
A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
No optimization needed
PASS
No optimization needed
Info::
No resource hint issues
A+
Green Hosting
Whether the site is served from green-energy infrastructure
PASS

Green Hosting

This site is hosted on green energy infrastructure

Provider: Cloudflare

Network Waterfall
98 requests over 3249ms
INFO
0 ms 1.0 s 2.0 s 3.0 s FCP 1.1 s LCP 1.4 shttps://socialmediatoday.com// https://socialmediatoday.com/ — 301 — 386 B — 32 ms — h2https://www.socialmediatoday.com/www.socialmediatoday.com/ https://www.socialmediatoday.com/ — 200 — 57.9 KiB — 37 ms — h2https://cmp.osano.com/AzqdtLT8Mqkut2TZ/991974d1-3bca-4b6d-93e4-fc7f0c35945c/osano.jscmp.osano.com/AzqdtLT8Mqkut2TZ/9919... https://cmp.osano.com/AzqdtLT8Mqkut2TZ/991974d1-3bca-4b6d-93e4-fc7f0c35945c/osano.js — 200 — 53.8 KiB — 88 ms — h3https://www.socialmediatoday.com/static/js/dist/darkModeFaviconToggle.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/darkModeFaviconToggle.bundle.js?360116090426 — 200 — 1.1 KiB — 60 ms — h2https://www.socialmediatoday.com/static/css/smt_app.css?150116090426www.socialmediatoday.com/static/css... https://www.socialmediatoday.com/static/css/smt_app.css?150116090426 — 200 — 56.5 KiB — 84 ms — h2https://www.socialmediatoday.com/static/js/jquery_360.min.js?313321260226www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/jquery_360.min.js?313321260226 — 200 — 35.4 KiB — 84 ms — h2https://www.socialmediatoday.com/static/js/dist/lyticsHelper.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/lyticsHelper.bundle.js?360116090426 — 200 — 552 B — 27 ms — h2https://www.socialmediatoday.com/static/js/htmx_204.min.js?313321260226www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/htmx_204.min.js?313321260226 — 200 — 16.1 KiB — 54 ms — h2https://www.socialmediatoday.com/static/js/divecounter.js?561916200326www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/divecounter.js?561916200326 — 200 — 4.5 KiB — 37 ms — h2https://www.socialmediatoday.com/static/js/dist/signupReferrer.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/signupReferrer.bundle.js?360116090426 — 200 — 652 B — 29 ms — h2https://www.socialmediatoday.com/static/js/dist/onBoardDiagnostics.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/onBoardDiagnostics.bundle.js?360116090426 — 200 — 2.3 KiB — 27 ms — h2https://www.socialmediatoday.com/static/js/dist/engAnalytics.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/engAnalytics.bundle.js?360116090426 — 200 — 646 B — 54 ms — h2https://www.socialmediatoday.com/static/js/dist/prestitialForecastingMode.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/prestitialForecastingMode.bundle.js?360116090426 — 200 — 735 B — 57 ms — h2https://d12v9rtnomnebu.cloudfront.net/logo/ITechTarget-Orbit-W_rgb.pngd12v9rtnomnebu.cloudfront.net/logo/... https://d12v9rtnomnebu.cloudfront.net/logo/ITechTarget-Orbit-W_rgb.png — 200 — 78.1 KiB — 99 ms — h2https://d12v9rtnomnebu.cloudfront.net/logo/link-external-wht.svgd12v9rtnomnebu.cloudfront.net/logo/... https://d12v9rtnomnebu.cloudfront.net/logo/link-external-wht.svg — 200 — 1.0 KiB — 97 ms — h2https://www.socialmediatoday.com/static/js/dist/navSignupHelper.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/navSignupHelper.bundle.js?360116090426 — 200 — 903 B — 63 ms — h2https://www.socialmediatoday.com/static/js/dist/sendEmailToLytics.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/sendEmailToLytics.bundle.js?360116090426 — 200 — 542 B — 64 ms — h2https://www.socialmediatoday.com/static/js/dist/signupValidation.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/signupValidation.bundle.js?360116090426 — 200 — 1.1 KiB — 68 ms — h2https://www.socialmediatoday.com/static/js/dist/gtmEvents.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/gtmEvents.bundle.js?360116090426 — 200 — 1.8 KiB — 55 ms — h2https://www.socialmediatoday.com/static/js/dist/smartQuotes.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/smartQuotes.bundle.js?360116090426 — 200 — 1.7 KiB — 62 ms — h2https://www.socialmediatoday.com/static/js/dist/htmxPressReleaseAnalytics.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/htmxPressReleaseAnalytics.bundle.js?360116090426 — 200 — 562 B — 66 ms — h2blob:https://www.socialmediatoday.com/826712b3-ea9c-4b1d-bd54-0eb5d0350ad7www.socialmediatoday.com/826712b3-e... blob:https://www.socialmediatoday.com/826712b3-ea9c-4b1d-bd54-0eb5d0350ad7 — 200 — -1 B — 67 ms — blobhttps://imgproxy.divecdn.com/bGof8VLwN99Mcud5W72pkF0D_4h_LeIvKLXjhZxwTjQ/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS93aGF0c2FwcF9wbHVzMi5wbmc=.webpimgproxy.divecdn.com/bGof8VLwN99Mcu... https://imgproxy.divecdn.com/bGof8VLwN99Mcud5W72pkF0D_4h_LeIvKLXjhZxwTjQ/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS93aGF0c2FwcF9wbHVzMi5wbmc=.webp — 200 — 14.8 KiB — 36 ms — h3https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.svgd12v9rtnomnebu.cloudfront.net/logo/... https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.svg — 200 — 3.3 KiB — 6 ms — h2https://www.socialmediatoday.com/static/img/components/buttons/right-arrow.svg?353714160519www.socialmediatoday.com/static/img... https://www.socialmediatoday.com/static/img/components/buttons/right-arrow.svg?353714160519 — 200 — 570 B — 17 ms — h2https://www.socialmediatoday.com/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.jswww.socialmediatoday.com/cdn-cgi/sc... 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— 200 — 267 B — 578 ms — 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https://gametrics.socialmediatoday.com/g/collect?v=2&tid=G-065JKX6TVJ&gtm=45je64h1v878140622z89132562684za20gzb9132562684zd9132562684&_p=1776812623017&gcs=G100&gcd=13q3p3q2q5l1&npa=1&dma_cps=-&dma=1&tcfd=14n5r&ecid=546159402&_eu=EAAAAGA&_fplc=0&are=1&cid=869694653.1776812625&frm=0&ir=1&pscdl=denied&rcb=13&sr=800x600&uaa=x86&uab=64&uafvl=Not-A.Brand%3B24.0.0.0%7CChromium%3B146.0.7680.164&uam=&uamb=0&uap=macOS&uapv=10.15.7&uaw=0&ul=en-us&ur=NL-NH&sst.rnd=1020594108.1776812625&sst.etld=google.nl&sst.gcsub=region1&sst.adr=1&sst.us_privacy=1---&sst.gdpr=1&sst.gdpr_consent=CAAAAAAAAAAAAEXxBBENCMFgAAAAAEPgABpYAAALzgBAB-AXmAAA.IAAA&sst.tft=1776812623017&sst.lpc=53364138&sst.navt=n&sst.ude=0&_s=2&tag_exp=0~115616986~115938465~115938469~117266401~117512543~118463261&dl=https%3A%2F%2Fwww.socialmediatoday.com%2F&dt=Social%20Media%20News%20%7C%20Social%20Media%20Today&dp=%2F&sid=1776812624&sct=1&seg=0&_tu=DA&en=press_release_impression&ep.site=Social%20Media%20Today&ep.client_container_info=GTM-55G8WRR%20v90&ep.client_timestamp_iso=2026-04-21T23%3A03%3A43.852%2B00%3A00&ep.client_timezone=0&ep.value=&ep.element_location=sidebar&ep.item_id=https%3A%2F%2Fwww.socialmediatoday.com%2Fpress-release%2F20260413-metricools-2026-linkedin-study-reveals-the-rise-of-invisible-interactions%2F&_et=8&tfd=2780&richsstsse — 200 — 820 B — 469 ms — h2
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
100% of JavaScript execution is third-party
First-party Third-party 1718ms · 583KB · €19/mo
www.socialmediatoday.com
Other
Costly
Execution 510ms
Transfer 58 KB
Monthly Cost €6/mo
cmp.osano.com
Other
Costly
Execution 336ms
Transfer 54 KB
Monthly Cost €4/mo
Unattributable
Other
Costly
Execution 318ms
Transfer 0 KB
Monthly Cost €3/mo
Google Tag Manager
Tag Manager
Costly
Execution 216ms
Transfer 146 KB
Unused 35%
Monthly Cost €2/mo
Google Tag Manager
Tag Manager
Optional
Execution 156ms
Transfer 169 KB
Unused 39%
Monthly Cost €2/mo
Google Tag Manager
Tag Manager
Optional
Execution 132ms
Transfer 140 KB
Unused 45%
Monthly Cost €1/mo
www.socialmediatoday.com
Other
Optional
Execution 51ms
Transfer 16 KB
Monthly Cost €1/mo

These scripts may cost more than they're worth

  • www.socialmediatoday.com adds 510ms and costs ~€6/month
  • cmp.osano.com adds 336ms and costs ~€4/month
  • Unattributable adds 318ms and costs ~€3/month
  • Google Tag Manager adds 216ms and costs ~€2/month

100% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

Learn more ▾

Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

www.socialmediatoday.com takes 510ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

cmp.osano.com takes 336ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Unattributable takes 318ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 216ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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