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https://rts.ch

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
96
GRADE
A
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleRTS
og:site_namerts.ch
twitter:site@RadioTeleSuisse
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://img.rts.ch/medias/2021/image/p6svl7-25000000.image?w=1280&h=720
Info::
og:description is long (302 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 302 chars Expected: 55–200 chars
URL: https://img.rts.ch/medias/2021/image/p6svl7-25000000.image?w=1280&h=720

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 302 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

rts.ch

Radio Télévision Suisse | RTS

Le site de la Radio Télévision Suisse francophone RTS 1, RTS 2, RTS Première, RTS Espace 2, RTS Couleur 3 et RTS Option Musique | Accédez à toutes vos émissions radio et TV, informez-vous grâce à nos portails d'information et de sport, participez à nos concours et consultez nos programmes TV et radio.

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (311 chars / 200 max)

  • twitter:card — summary
  • twitter:title — Radio Télévision Suisse | RTS
  • twitter:description — Le site de la Radio Télévision Suisse francophone RTS 1, RTS 2, RTS Première, RTS Espace 2, RTS Couleur 3 et RTS Opti...
  • twitter:image — https://img.rts.ch/medias/2021/image/p6svl7-25000000.image?w=640&h=640

  • Description will be truncated on Twitter/X (311 chars, max 200)

    → Tighten the description to ≤200 characters

RTS.CH

Radio Télévision Suisse | RTS

Le site de la Radio Télévision Suisse francophone RTS 1, RTS 2, RTS Première, RTS Espace 2, RTS Couleur 3 et RTS Option Musique | Accédez à toutes vos émissions radio et TV, informez-vous grâce à nos portails d'information et de sport, participez à nos concours et consultez nos programmes TV et radio.

Preview quality · Facebook A+ · 95/100

Description will be truncated (311 chars / 155 max)

  • og:title — Radio Télévision Suisse | RTS
  • og:description — Le site de la Radio Télévision Suisse francophone RTS 1, RTS 2, RTS Première, RTS Espace 2, RTS Couleur 3 et RTS Opti...
  • og:image — https://img.rts.ch/medias/2021/image/p6svl7-25000000.image?w=1280&h=720
  • og:type — website
  • og:url — https://www.rts.ch/
  • og:site_name — rts.ch

  • Description will be truncated on Facebook (311 chars, max 155)

    → Tighten og:description to ≤155 characters

Radio Télévision Suisse | RTS

rts.ch

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (311 chars / 150 max)

  • og:title — Radio Télévision Suisse | RTS
  • og:description — Le site de la Radio Télévision Suisse francophone RTS 1, RTS 2, RTS Première, RTS Espace 2, RTS Couleur 3 et RTS Opti...
  • og:image — https://img.rts.ch/medias/2021/image/p6svl7-25000000.image?w=1280&h=720

  • Description will be truncated on LinkedIn (311 chars, max 150)

    → Tighten og:description to ≤150 characters

rts.ch

Radio Télévision Suisse | RTS

Le site de la Radio Télévision Suisse francophone RTS 1, RTS 2, RTS Première, RTS Espace 2, RTS Couleur 3 et RTS Option Musique | Accédez à toutes vos émissions radio et TV, informez-vous grâce à nos portails d'information et de sport, participez à nos concours et consultez nos programmes TV et radio.

Preview quality · Slack A+ · 100/100

Description will be truncated (311 chars / 300 max)

  • og:title — Radio Télévision Suisse | RTS
  • og:description — Le site de la Radio Télévision Suisse francophone RTS 1, RTS 2, RTS Première, RTS Espace 2, RTS Couleur 3 et RTS Opti...
  • og:image — https://img.rts.ch/medias/2021/image/p6svl7-25000000.image?w=1280&h=720

  • Long description may be shortened by Slack (311 chars, guideline ~300)

    → Consider tightening to ~300 chars for the cleanest unfurl

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A
Structured Data
3 JSON-LD block(s) found — structured data is well configured.
PASS
3 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "NewsMediaOrganization" — unable to validate specific properties
Info::
3 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
4 properties Valid
Missing required property: name
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "url": "https://www.rts.ch/",
  "potentialAction": [
    {
      "@type": "SearchAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.rts.ch/services/recherche/?q={search_term_string}"
      },
      "query-input": "required name=search_term_string"
    }
  ]
}
Block 2 : NewsMediaOrganization
7 properties Valid
{
  "@context": "http://schema.org",
  "@type": "NewsMediaOrganization",
  "@id": "https://www.rts.ch/#organization",
  "mainEntityOfPage": "https://www.rts.ch/",
  "name": "Radio Télévision Suisse",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "20 quai Ernest Ansermet",
    "addressLocality": "Genève",
    "addressRegion": "Genève",
    "postalCode": "CP 234",
    "addressCountry": "Suisse"
  },
  "sameAs": [
    "https://www.facebook.com/rts.ch/",
    "https://fr.wikipedia.org/wiki/Radio_télévision_suisse",
    "https://twitter.com/RadioTeleSuisse",
    "https://www.linkedin.com/company/radiotelevisionsuisse/",
    "https://www.instagram.com/radiotelevisionsuisse/"
  ]
}
Block 3 : BreadcrumbList
3 properties Valid
{
  "@context": "http://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "item": {
        "@id": "https://www.rts.ch/",
        "name": "Accueil"
      }
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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