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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
2
REVIEW
2
PASS
5
INFO
0
Checks
9
5 PASS 2 REVIEW 2 FIX
F
Image Optimization
Action
5 issues found across 10 images
FIX
5 issues found across 10 images
Warning::
2 images significantly larger than display size
Resizing to display dimensions could save approximately 323 KB.
Got: ~323 KB wasted
Warning::
10 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Warning::
Total image weight: 1216 KB (1.2 MB)
Consider compressing images, using modern formats, and serving appropriately sized images.
Info::
1 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://ark-russia.ru/wiki-media/ark-russia-home-hero-v2.webp.
Info::
5 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://ark-russia.ru/wiki-media/ark-russia-home-hero-v2.webp, https://images.unsplash.com/photo-1761549148556-a2cf3307f8b8?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w3Nzg4Nzd8MHwxfHNlYXJjaHwxfHxkaW5vc2F1ciUyMGp1bmdsZSUyMHByZWhpc3RvcmljfGVufDF8fHx8MTc4MjM1ODYwOXww&ixlib=rb-4.1.0&q=80&w=1080, https://images.unsplash.com/photo-1761549148556-a2cf3307f8b8?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w3Nzg4Nzd8MHwxfHNlYXJjaHwxfHxkaW5vc2F1ciUyMGp1bmdsZSUyMHByZWhpc3RvcmljfGVufDF8fHx8MTc4MjM1ODYwOXww&ixlib=rb-4.1.0&q=80&w=1080 (+2 more).
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

34/100

Site name appears as

Page titleARK - RUSSIA: русская вики, сервера, новости и гайды
og:site_nameARK - RUSSIA
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Preview

No image set

ark-russia.ru

ARK - RUSSIA: русская вики, сервера, новости и гайды

ARK - RUSSIA — русская база знаний и портал по ARK: вики существ и предметов, карты, гайды, новости и сервера Survival Evolved и Ascended.

Preview quality · Twitter/X D · 55/100

Title will be truncated (83 chars / 70 max)

Description will be truncated (213 chars / 200 max)

  • twitter:card — summary
  • twitter:title — ARK - RUSSIA: русская вики, сервера, новости и гайды
  • twitter:description — ARK - RUSSIA — русская база знаний и портал по ARK: вики существ и предметов, карты, гайды, новости и сервера Surviva...
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • Title will be truncated on Twitter/X (83 chars, max 70)

    → Shorten the title to ≤70 characters

  • Description will be truncated on Twitter/X (213 chars, max 200)

    → Tighten the description to ≤200 characters

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

ARK-RUSSIA.RU

ARK - RUSSIA: русская вики, сервера, новости и гайды

ARK - RUSSIA — русская база знаний и портал по ARK: вики существ и предметов, карты, гайды, новости и сервера Survival Evolved и Ascended.

Preview quality · Facebook D · 55/100

Title will be truncated (83 chars / 60 max)

Description will be truncated (213 chars / 155 max)

  • og:title — ARK - RUSSIA: русская вики, сервера, новости и гайды
  • og:description — ARK - RUSSIA — русская база знаний и портал по ARK: вики существ и предметов, карты, гайды, новости и сервера Surviva...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://ark-russia.ru/
  • og:site_name — ARK - RUSSIA

  • Title will be truncated on Facebook (83 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (213 chars, max 155)

    → Tighten og:description to ≤155 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

ARK - RUSSIA: русская вики, сервера, новости и гайды

ark-russia.ru

Preview quality · LinkedIn D · 60/100

Description will be truncated (213 chars / 150 max)

  • og:title — ARK - RUSSIA: русская вики, сервера, новости и гайды
  • og:description — ARK - RUSSIA — русская база знаний и портал по ARK: вики существ и предметов, карты, гайды, новости и сервера Surviva...
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (213 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

ark-russia.ru

ARK - RUSSIA: русская вики, сервера, новости и гайды

ARK - RUSSIA — русская база знаний и портал по ARK: вики существ и предметов, карты, гайды, новости и сервера Survival Evolved и Ascended.

Preview quality · Slack B · 80/100
  • og:title — ARK - RUSSIA: русская вики, сервера, новости и гайды
  • og:description — ARK - RUSSIA — русская база знаний и портал по ARK: вики существ и предметов, карты, гайды, новости и сервера Surviva...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 62/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
B
Structured Data
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "ARK - RUSSIA: русская вики, сервера, новости и гайды",
  "headline": "ARK - RUSSIA: русская вики, сервера, новости и гайды",
  "description": "ARK - RUSSIA — русская база знаний и портал по ARK: вики существ и предметов, карты, гайды, новости и сервера Survival Evolved и Ascended.",
  "url": "https://ark-russia.ru/",
  "isPartOf": {
    "@type": "WebSite",
    "name": "ARK - RUSSIA",
    "url": "https://ark-russia.ru"
  }
}
Block 2 : WebSite
2 properties Valid
Missing required property: name
Missing required property: url
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "name": "ARK - RUSSIA",
      "description": "ARK - RUSSIA — русская база знаний и портал по ARK: вики существ и предметов, карты, гайды, новости и сервера Survival Evolved и Ascended.",
      "url": "https://ark-russia.ru",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://ark-russia.ru/search?q={search_term_string}",
        "query-input": "required name=search_term_string"
      }
    },
    {
      "@type": "Organization",
      "name": "ARK - RUSSIA",
      "url": "https://ark-russia.ru"
    }
  ]
}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): WebSite (×2), Organization Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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