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https://bbb.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
95
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

D

50/100

Site name appears as

Page titleBetter Business Bureau
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

12/15

covers multiple sizes + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

bbb.org

BBB | Better Business Bureau

BBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

BBB.ORG

BBB | Better Business Bureau

BBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.

Preview quality · Facebook B · 80/100

Description will be truncated (176 chars / 155 max)

  • og:title — BBB | Better Business Bureau
  • og:description — BBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB A...
  • og:image — https://m.bbb.org/brand/logos/bbb_primarylogo_blue_rgb_300w.png
  • og:type — website
  • og:url — https://www.bbb.org
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (176 chars, max 155)

    → Tighten og:description to ≤155 characters

BBB | Better Business Bureau

bbb.org

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (176 chars / 150 max)

  • og:title — BBB | Better Business Bureau
  • og:description — BBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB A...
  • og:image — https://m.bbb.org/brand/logos/bbb_primarylogo_blue_rgb_300w.png

  • Description will be truncated on LinkedIn (176 chars, max 150)

    → Tighten og:description to ≤150 characters

bbb.org

BBB | Better Business Bureau

BBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.

Preview quality · Slack A+ · 100/100
  • og:title — BBB | Better Business Bureau
  • og:description — BBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB A...
  • og:image — https://m.bbb.org/brand/logos/bbb_primarylogo_blue_rgb_300w.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 81/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "mainEntity": {
    "@type": "ItemList",
    "name": "Latest News and Scams",
    "itemListElement": [
      {
        "@type": "Article",
        "headline": "BBB's Tax tips, including how to choose a tax preparer",
        "image": "https://m.bbb.org/prod/corecmsimages/db56cc15-6440-45fc-bd5f-888591e2e49e.jpg",
        "author": "Better Business Bureau",
        "url": "https://www.bbb.org/article/news-releases/21492-bbb-tip-how-to-choose-a-tax-preparer",
        "publisher": {
          "@type": "Organization",
          "name": "Better Business Bureau",
          "logo": {
            "@type": "ImageObject",
            "url": "https://m.bbb.org/terminuscontent/dist/img/logo_square_200__200w.jpg"
          }
        },
        "datePublished": "2024-01-17T14:00:01+00:00",
        "dateCreated": "2020-02-07T18:05:20.6527607+00:00",
        "dateModified": "2025-07-25T18:32:46.4632479+00:00",
        "description": "Not all tax preparers have the same level of experience and training. BBB offers these tips to find a qualified professional you can trust",
        "expires": "0001-01-01T00:00:00+00:00",
        "isAccessibleForFree": false,
        "mainEntityOfPage": "https://www.bbb.org/article/news-releases/21492-bbb-tip-how-to-choose-a-tax-preparer",
        "name": "BBB's Tax tips, including how to choose a tax preparer"
      },
      {
        "@type": "Article",
        "headline": "BBB Scam Alert: Use caution when searching for weight loss products online",
        "image": "https://m.bbb.org/prod/corecmsimages/2025/b65ece97-e39f-4fdf-ada8-1b7628904b1d.jpeg",
        "author": "Better Business Bureau",
        "url": "https://www.bbb.org/article/scams/32431-bbb-scam-alert-use-caution-when-searching-for-weight-loss-products-online",
        "publisher": {
          "@type": "Organization",
          "name": "Better Business Bureau",
          "logo": {
            "@type": "ImageObject",
            "url": "https://m.bbb.org/terminuscontent/dist/img/logo_square_200__200w.jpg"
          }
        },
        "datePublished": "2026-01-04T16:00:09+00:00",
        "dateCreated": "2025-10-09T15:07:18.0125968+00:00",
        "dateModified": "2026-01-08T15:43:50.8391253+00:00",
        "description": "BBB warns about deepfake celebrity endorsements promoting GLP-1 weight loss products. Learn how to spot fake ads and protect yourself.",
        "expires": "0001-01-01T00:00:00+00:00",
        "isAccessibleForFree": false,
        "mainEntityOfPage": "https://www.bbb.org/article/scams/32431-bbb-scam-alert-use-caution-when-searching-for-weight-loss-products-online",
        "name": "BBB Scam Alert: Use caution when searching for weight loss products online"
      },
      {
        "@type": "Article",
        "headline": "BBB Business Tip: How to continue post-holiday sales to kick off the new year",
        "image": "https://m.bbb.org/prod/corecmsimages/2022/de556c1e-12e6-4fb6-9ddf-c107a89a1a24.jpg",
        "author": "Better Business Bureau",
        "url": "https://www.bbb.org/article/business/26315-bbb-business-tip-how-to-continue-post-holiday-sales-to-kick-off-the-new-year",
        "publisher": {
          "@type": "Organization",
          "name": "Better Business Bureau",
          "logo": {
            "@type": "ImageObject",
            "url": "https://m.bbb.org/terminuscontent/dist/img/logo_square_200__200w.jpg"
          }
        },
        "datePublished": "2026-01-08T13:00:50+00:00",
        "dateCreated": "2022-01-06T19:40:45.979373+00:00",
        "dateModified": "2026-01-08T13:09:10+00:00",
        "description": "With the holiday shopping season coming to an end, most businesses have directed their focus to the new year. So, how can business owners increase post-holiday sales to help them start the new year on the right foot?",
        "expires": "0001-01-01T00:00:00+00:00",
        "isAccessibleForFree": false,
        "mainEntityOfPage": "https://www.bbb.org/article/business/26315-bbb-business-tip-how-to-continue-post-holiday-sales-to-kick-off-the-new-year",
        "name": "BBB Business Tip: How to continue post-holiday sales to kick off the new year"
      },
      {
        "@type": "Article",
        "headline": "BBB Tip: Decluttering? Tips for selling your used items online",
        "image": "https://m.bbb.org/prod/corecmsimages/d30646cd-7369-4b37-9c6e-c5f5788523ec.jpg",
        "author": "Better Business Bureau",
        "url": "https://www.bbb.org/article/news-releases/23582-bbb-tip-decluttering-tips-for-selling-your-used-items-online",
        "publisher": {
          "@type": "Organization",
          "name": "Better Business Bureau",
          "logo": {
            "@type": "ImageObject",
            "url": "https://m.bbb.org/terminuscontent/dist/img/logo_square_200__200w.jpg"
          }
        },
        "datePublished": "2026-01-08T13:00:43+00:00",
        "dateCreated": "2021-01-12T18:28:14.1410103+00:00",
        "dateModified": "2026-01-08T12:50:14+00:00",
        "description": "Online marketplaces, like Craigslist, Facebook Marketplace, EBay, or Poshmark, make it easy to sell your gently used clothing, furniture, home items, or electronics. Here are BBB's tips for avoiding scams while successfully making sales.",
        "expires": "0001-01-01T00:00:00+00:00",
        "isAccessibleForFree": false,
        "mainEntityOfPage": "https://www.bbb.org/article/news-releases/23582-bbb-tip-decluttering-tips-for-selling-your-used-items-online",
        "name": "BBB Tip: Decluttering? Tips for selling your used items online"
      },
      {
        "@type": "Article",
        "headline": "BBB Business Tip: How to continue post-holiday sales to kick off the new year",
        "image": "https://m.bbb.org/prod/corecmsimages/2022/de556c1e-12e6-4fb6-9ddf-c107a89a1a24.jpg",
        "author": "Better Business Bureau",
        "url": "https://www.bbb.org/article/business/26315-bbb-business-tip-how-to-continue-post-holiday-sales-to-kick-off-the-new-year",
        "publisher": {
          "@type": "Organization",
          "name": "Better Business Bureau",
          "logo": {
            "@type": "ImageObject",
            "url": "https://m.bbb.org/terminuscontent/dist/img/logo_square_200__200w.jpg"
          }
        },
        "datePublished": "2026-01-08T13:00:50+00:00",
        "dateCreated": "2022-01-06T19:40:45.979373+00:00",
        "dateModified": "2026-01-08T13:09:10+00:00",
        "description": "With the holiday shopping season coming to an end, most businesses have directed their focus to the new year. So, how can business owners increase post-holiday sales to help them start the new year on the right foot?",
        "expires": "0001-01-01T00:00:00+00:00",
        "isAccessibleForFree": false,
        "mainEntityOfPage": "https://www.bbb.org/article/business/26315-bbb-business-tip-how-to-continue-post-holiday-sales-to-kick-off-the-new-year",
        "name": "BBB Business Tip: How to continue post-holiday sales to kick off the new year"
      },
      {
        "@type": "Article",
        "headline": "BBB Business Tip: 10 New Year's resolutions for your small business",
        "image": "https://m.bbb.org/prod/corecmsimages/2025/3a3b459a-7459-4690-a012-8d24c998f5f6.jpg",
        "author": "Better Business Bureau",
        "url": "https://www.bbb.org/article/business/26277-bbb-business-tip-10-new-years-resolutions-for-your-small-business",
        "publisher": {
          "@type": "Organization",
          "name": "Better Business Bureau",
          "logo": {
            "@type": "ImageObject",
            "url": "https://m.bbb.org/terminuscontent/dist/img/logo_square_200__200w.jpg"
          }
        },
        "datePublished": "2026-01-06T14:00:00+00:00",
        "dateCreated": "2021-12-17T19:56:36.2652638+00:00",
        "dateModified": "2026-01-06T15:07:12+00:00",
        "description": "What are your business's New Year's resolutions? There are a multitude of ways to go about achieving revenue growth, attracting top talent, instilling a healthy culture, delighting customers and so much more.",
        "expires": "0001-01-01T00:00:00+00:00",
        "isAccessibleForFree": false,
        "mainEntityOfPage": "https://www.bbb.org/article/business/26277-bbb-business-tip-10-new-years-resolutions-for-your-small-business",
        "name": "BBB Business Tip: 10 New Year's resolutions for your small business"
      },
      {
        "@type": "Article",
        "headline": "BBB Business Tip: A new year’s checklist for Accredited Business owners",
        "image": "https://m.bbb.org/prod/corecmsimages/2023/e34cdc11-63da-4749-9cef-05e785f3fdcc.jpg",
        "author": "Better Business Bureau",
        "url": "https://www.bbb.org/article/business/28029-bbb-business-tip-a-new-years-checklist-for-accredited-business-owners",
        "publisher": {
          "@type": "Organization",
          "name": "Better Business Bureau",
          "logo": {
            "@type": "ImageObject",
            "url": "https://m.bbb.org/terminuscontent/dist/img/logo_square_200__200w.jpg"
          }
        },
        "datePublished": "2026-01-02T13:00:57+00:00",
        "dateCreated": "2023-01-09T16:26:08.3477767+00:00",
        "dateModified": "2026-01-02T13:21:01+00:00",
        "description": "BBB Accredited Businesses have a huge advantage when it comes to setting 2026 business goals. Here are ten tips on how to promote your brand, boost marketing campaigns, drive traffic and make an impact with your BBB Accreditation in the new year.",
        "expires": "0001-01-01T00:00:00+00:00",
        "isAccessibleForFree": false,
        "mainEntityOfPage": "https://www.bbb.org/article/business/28029-bbb-business-tip-a-new-years-checklist-for-accredited-business-owners",
        "name": "BBB Business Tip: A new year’s checklist for Accredited Business owners"
      },
      {
        "@type": "Article",
        "headline": "BBB Business Tip: 10 holiday marketing ideas to boost brand engagement",
        "image": "https://m.bbb.org/prod/corecmsimages/2024/3f5579da-de9b-43bd-b597-074c477ab9db.jpg",
        "author": "Better Business Bureau",
        "url": "https://www.bbb.org/article/business/26154-bbb-business-tip-10-holiday-marketing-ideas-to-boost-brand-engagement",
        "publisher": {
          "@type": "Organization",
          "name": "Better Business Bureau",
          "logo": {
            "@type": "ImageObject",
            "url": "https://m.bbb.org/terminuscontent/dist/img/logo_square_200__200w.jpg"
          }
        },
        "datePublished": "2025-10-23T12:04:19+00:00",
        "dateCreated": "2021-11-15T13:28:56.7687866+00:00",
        "dateModified": "2025-10-23T13:15:31.1858513+00:00",
        "description": "The holiday season offers small businesses a unique opportunity to connect with customers and increase brand awareness. Whether you're planning an e-commerce site, social media campaign, or holiday party, increasing your brand engagement can help.",
        "expires": "0001-01-01T00:00:00+00:00",
        "isAccessibleForFree": false,
        "mainEntityOfPage": "https://www.bbb.org/article/business/26154-bbb-business-tip-10-holiday-marketing-ideas-to-boost-brand-engagement",
        "name": "BBB Business Tip: 10 holiday marketing ideas to boost brand engagement"
      }
    ]
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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