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Performance

· 15 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
68
GRADE
D
FIX
6
REVIEW
1
PASS
6
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
44
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
82
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
85
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

968 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

7.66 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

299 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.188

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

3.72 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

7.74 s

Page Load Progression

970 ms
1.9 s
2.9 s
3.9 s
4.8 s
5.8 s
6.8 s
7.8 s
Checks
15
6 PASS 1 REVIEW 6 FIX
F
Page Weight Budget
Action
6.8 MB transferred, 133 requests
FIX
6.8 MB transferred, 133 requests
Critical::
Page weighs 14.2 MB (6.8 MB transferred)
Warning::
Images are 3.0 MB — compress or use modern formats
Convert images to WebP/AVIF and resize to display dimensions to reduce transfer size.
Got: 3.0 MB
Warning::
JavaScript is 2.4 MB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 2.4 MB
Info::
Fonts are 496 KB — consider subsetting or using system fonts
Subset fonts to include only used characters, or switch to system font stacks.
Got: 496 KB
Warning::
133 HTTP requests — consider bundling or reducing
Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.
Info::
Estimated 1.4 g CO2 per page load
6.8 MB / 2.4 MB budget
6.8 MB transferred
133 requests
1.4 g CO2 per page load
Images 3.0 MiB 44%
JavaScript 2.4 MiB 35%
Other 708.8 KiB 10%
Fonts 496.2 KiB 7%
HTML 134.4 KiB 2%
Other 65.4 KiB 1%
CSS 61.6 KiB 1%
Other 47.6 KiB 1%
Other 6.6 KiB 0%
Other 5.5 KiB 0%
Other 0 B 0%
0 2.4 MB 4.9 MB
Over budget

Convert images to WebP/AVIF and resize to display dimensions to reduce transfer size.

Why this matters

Image bandwidth is high — modern formats (WebP/AVIF) and resizing typically cut it 50%+.

Source: web.dev

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Subset fonts to include only used characters, or switch to system font stacks.

Why this matters

Font payload is large — subset to used glyphs only, or fall back to system fonts (zero load time).

Source: web.dev font loading

Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.

Why this matters

High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.

Source: web.dev

D
Third-Party Impact
Action
100% third-party, 0 ms blocking
FIX
100% third-party, 0 ms blocking
Warning::
Third-party code accounts for 100% of page weight (6.8 MiB of 6.8 MiB)
Info::
Third-party blocking time is low (0 ms)
100%
First-party Third-party
F
JS Execution Cost
Action
3732ms total JS execution
FIX
3732ms total JS execution
Warning::
https://www.brandwatch.com/: 1302ms CPU time
Warning::
Unattributable: 446ms CPU time
Info::
https://cdn.optimizely.com/js/20151573008.js: 250ms CPU time
Info::
https://euob.segreencolumn.com/sxp/i/da9c4b3dbdd27...: 249ms CPU time
Info::
https://www.googletagmanager.com/gtm.js?id=GTM-TNK...: 164ms CPU time
Warning::
Third-party scripts: 3732ms (100% of total)

Main Thread Breakdown

Script Evaluation 45% Other 28% Style & Layout 14% Rendering 5% Script Parsing & Compilation 5%
ScriptTotalScriptingParse/CompileParty
https://www.brandwatch.com/1302ms32ms5ms3rd
Unattributable446ms8ms0ms3rd
https://cdn.optimizely.com/js/20151573008.js250ms204ms13ms3rd
https://euob.segreencolumn.com/sxp/i/da9c4b3dbdd2718a38e7005cd191cc9e.js249ms181ms3ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-TNKN47164ms131ms30ms3rd
https://cdn.cookielaw.org/scripttemplates/202401.1.0/otBannerSdk.js157ms113ms11ms3rd
https://js.qualified.com/qualified.js?token=cBRpkDPrpkFXg95z130ms103ms14ms3rd
https://s14415.pcdn.co/wp-content/themes/brandwatch/build/modules/core/module-core.js?ver=1776866812117ms26ms10ms3rd
https://connect.facebook.net/signals/config/373916203006502?v=2.9.303&r=stable&domain=www.brandwatch.com&hme=97937018cefade17726f0472876fc101316b2ce9008a35a6a5a7977d7436151a&ex_m=104%2C205%2C154%2C22%2C72%2C73%2C145%2C68%2C67%2C11%2C162%2C90%2C16%2C138%2C127%2C39%2C75%2C78%2C134%2C159%2C164%2C8%2C4%2C5%2C7%2C6%2C3%2C91%2C101%2C165%2C170%2C219%2C62%2C186%2C187%2C55%2C276%2C30%2C74%2C231%2C230%2C229%2C23%2C33%2C103%2C61%2C10%2C63%2C97%2C98%2C99%2C105%2C130%2C31%2C29%2C132%2C133%2C129%2C128%2C155%2C76%2C158%2C156%2C157%2C50%2C60%2C123%2C15%2C161%2C45%2C263%2C264%2C262%2C26%2C27%2C28%2C48%2C146%2C77%2C112%2C18%2C20%2C44%2C40%2C42%2C41%2C83%2C92%2C96%2C110%2C144%2C147%2C46%2C111%2C24%2C21%2C119%2C69%2C36%2C149%2C148%2C150%2C141%2C139%2C25%2C35%2C59%2C109%2C160%2C70%2C17%2C152%2C114%2C81%2C66%2C19%2C85%2C86%2C116%2C84%2C136%2C135%2C34%2C278%2C293%2C212%2C201%2C202%2C200%2C296%2C288%2C52%2C213%2C107%2C131%2C80%2C121%2C54%2C47%2C49%2C113%2C120%2C126%2C58%2C64%2C151%2C115%2C37%2C32%2C53%2C56%2C100%2C163%2C1%2C124%2C14%2C122%2C12%2C2%2C57%2C93%2C65%2C118%2C89%2C88%2C166%2C167%2C94%2C95%2C9%2C125%2C102%2C51%2C142%2C87%2C79%2C71%2C117%2C106%2C43%2C143%2C0%2C82%2C137%2C140%2C153%2C38%2C108%2C13%2C168115ms104ms10ms3rd
https://www.googletagmanager.com/gtag/js?id=G-HS35T22J6H&cx=c&gtm=4e64k1111ms95ms15ms3rd

Showing top 10 of 18 scripts

F
JS Bundles
Action
32 scripts, 586 KB unused
FIX
32 scripts, 586 KB unused
Warning::
https://www.googletagmanager.com/gtag/js?id=G-HS35...: 67 KB unused (38%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=AW-105...: 65 KB unused (45%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=AW-837...: 62 KB unused (43%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-TNK...: 61 KB unused (34%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://analytics.tiktok.com/i18n/pixel/static/mai...: 58 KB unused (55%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 586 KB
586 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://www.googletagmanager.com/gtag/js?id=G-HS35T22J6H&cx=c&gtm=4e64k1178 KB67 KB (38%)✓3rd
https://www.googletagmanager.com/gtag/js?id=AW-1054881332&cx=c&gtm=4e64k1143 KB65 KB (45%)✓3rd
https://www.googletagmanager.com/gtag/js?id=AW-837595529&cx=c&gtm=4e64k1143 KB62 KB (43%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-TNKN47179 KB61 KB (34%)✓3rd
https://analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMA.js106 KB58 KB (55%)✓3rd
https://cdn.cookielaw.org/scripttemplates/202401.1.0/otBannerSdk.js104 KB54 KB (52%)✓3rd
https://s14415.pcdn.co/wp-content/themes/brandwatch/build/modules/core/module-core.js?ver=177686681282 KB54 KB (66%)✗3rd
https://js.qualified.com/packs/js/multimodal_v2-fe90ad83.js97 KB50 KB (52%)✓3rd
https://js.qualified.com/qualified.js?token=cBRpkDPrpkFXg95z123 KB44 KB (36%)✓3rd
https://cdn.optimizely.com/js/20151573008.js126 KB38 KB (30%)✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

F
Page Weight Inventory
Action
133 resources · 6.8 MB · 586 KB savings available
FIX
133 resources · 6.8 MB · 586 KB savings available
Warning::
Page weight 5.8 MB over 1MB target
Got: 6.8 MB Expected: ≤ 1 MB
Info::
~586 KB of savings available
Warning::
132 third-party resources (100% of weight)
Info::
9 resources over 200KB
133 resources · 6.8 MiB · 132 third-party 5.8 MiB over 1MB target
Image 44% · 3.0 MiB
JavaScript 35% · 2.4 MiB
Media 10% · 708.8 KiB
Font 7% · 496.2 KiB
Document 2% · 138.4 KiB
Other 1% · 75.0 KiB
CSS 1% · 65.5 KiB

~585.7 KiB of savings available

Remove unused JavaScript: 585.7 KiB
F
HTTP Caching
Action
No cache headers
FIX
No cache headers
Warning::
No Cache-Control header found
Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.

No Cache-Control header

Adding a Cache-Control header can significantly improve repeat-visit performance.

C
Image Optimization
Action
37 images, 0 KB saveable
REVIEW
37 images, 0 KB saveable
Warning::
https://s14415.pcdn.co/wp-content/themes/brandwatc... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://s14415.pcdn.co/wp-content/themes/brandwatc... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://s14415.pcdn.co/wp-content/themes/brandwatc... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://s14415.pcdn.co/wp-content/themes/brandwatc... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://s14415.pcdn.co/wp-content/themes/brandwatc... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://s14415.pcdn.co/wp-content/themes/brandwatc... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://s14415.pcdn.co/wp-content/themes/brandwatc... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://s14415.pcdn.co/wp-content/themes/brandwatc... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://s14415.pcdn.co/wp-content/uploads/2026/03/... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://s14415.pcdn.co/wp-content/themes/brandwatc... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://s14415.pcdn.co/wp-content/themes/brandwatc... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://s14415.pcdn.co/wp-content/themes/brandwatc... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://s14415.pcdn.co/wp-content/themes/brandwatc... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
37 images 3.0 MB
0 oversized -0 KB
31 legacy format
14 missing dimensions CLS risk

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
8 fonts (496 KB)
PASS
8 fonts (496 KB)
Info::
8 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

8

496 KB total

Render-blocking

0

of 8

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 1.0 s 2.0 s 3.0 s 4.0 s 5.0 s 6.0 s 7.0 s 8.0 s FCP 968 ms LCP 7.7 shttps://s14415.pcdn.co/wp-content/themes/brandwatch/static/fonts/roboto-regular.woff2roboto-regular.woff2 https://s14415.pcdn.co/wp-content/themes/brandwatch/static/fonts/roboto-regular.woff2 — 14.9 KiB — 30 ms — font-display: swaphttps://s14415.pcdn.co/wp-content/themes/brandwatch/static/fonts/roboto-bold.woff2roboto-bold.woff2 https://s14415.pcdn.co/wp-content/themes/brandwatch/static/fonts/roboto-bold.woff2 — 14.9 KiB — 30 ms — font-display: swaphttps://www.brandwatch.com/wp-content/themes/brandwatch/static/fonts/roboto-bold.woff2roboto-bold.woff2 https://www.brandwatch.com/wp-content/themes/brandwatch/static/fonts/roboto-bold.woff2 — 14.5 KiB — 21 ms — font-display: swaphttps://www.brandwatch.com/wp-content/themes/brandwatch/static/fonts/roboto-light.woff2roboto-light.woff2 https://www.brandwatch.com/wp-content/themes/brandwatch/static/fonts/roboto-light.woff2 — 14.4 KiB — 19 ms — font-display: swaphttps://www.brandwatch.com/wp-content/themes/brandwatch/static/fonts/roboto-regular.woff2roboto-regular.woff2 https://www.brandwatch.com/wp-content/themes/brandwatch/static/fonts/roboto-regular.woff2 — 14.4 KiB — 27 ms — font-display: swaphttps://assets.qualified.com/packs/media/Inter-Regular.f1f0c35b.woff2Inter-Regular.f1f0c35b.... https://assets.qualified.com/packs/media/Inter-Regular.f1f0c35b.woff2 — 96.9 KiB — 118 ms — font-display: swaphttps://assets.qualified.com/packs/media/Inter-SemiBold.fcb100c7.woff2Inter-SemiBold.fcb100c7... https://assets.qualified.com/packs/media/Inter-SemiBold.fcb100c7.woff2 — 103.9 KiB — 114 ms — font-display: swaphttps://assets.qualified.com/packs/media/Inter-roman.var.b2129c00.woff2Inter-roman.var.b2129c0... https://assets.qualified.com/packs/media/Inter-roman.var.b2129c00.woff2 — 222.3 KiB — 23 ms — font-display: swap
roboto-regular.woff2 woff2 swap
Size 15 KB
Load time 30 ms
Start 329 ms
Risk FOUT — text flashes from fallback to web font
roboto-bold.woff2 woff2 swap
Size 15 KB
Load time 30 ms
Start 329 ms
Risk FOUT — text flashes from fallback to web font
roboto-bold.woff2 woff2 swap
Size 14 KB
Load time 21 ms
Start 557 ms
Risk FOUT — text flashes from fallback to web font
roboto-light.woff2 woff2 swap
Size 14 KB
Load time 19 ms
Start 565 ms
Risk FOUT — text flashes from fallback to web font
roboto-regular.woff2 woff2 swap
Size 14 KB
Load time 27 ms
Start 565 ms
Risk FOUT — text flashes from fallback to web font
Inter-Regular.f1f0c35b.... woff2 swap
Size 97 KB
Load time 118 ms
Start 2.7 s
Risk FOUT — text flashes from fallback to web font
Inter-SemiBold.fcb100c7... woff2 swap
Size 104 KB
Load time 114 ms
Start 2.7 s
Risk FOUT — text flashes from fallback to web font
  • Subset this font — over 100 KB suggests Latin Extended or full glyph coverage that most pages don't need
Inter-roman.var.b2129c0... woff2 swap
Size 222 KB
Load time 23 ms
Start 4.4 s
Risk FOUT — text flashes from fallback to web font
  • Subset this font — over 100 KB suggests Latin Extended or full glyph coverage that most pages don't need
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)

Fixing the unchecked items could save ~163 KB and ~326 ms

A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
No optimization needed
PASS
No optimization needed
Info::
No resource hint issues
A+
Green Hosting
Whether the site is served from green-energy infrastructure
PASS

Green Hosting

This site is hosted on green energy infrastructure

Provider: Cloudflare

Network Waterfall
133 requests over 7438ms
INFO
0 ms 1.0 s 2.0 s 3.0 s 4.0 s 5.0 s 6.0 s 7.0 s 8.0 s FCP 968 ms LCP 7.7 shttps://brandwatch.com// https://brandwatch.com/ — 301 — 4.0 KiB — 111 ms — h2https://www.brandwatch.com/www.brandwatch.com/ https://www.brandwatch.com/ — 200 — 128.2 KiB — 344 ms — h2https://cdn.cookielaw.org/scripttemplates/otSDKStub.jscdn.cookielaw.org/scripttemplates/o... https://cdn.cookielaw.org/scripttemplates/otSDKStub.js — 200 — 9.1 KiB — 36 ms — h2https://euob.segreencolumn.com/sxp/i/da9c4b3dbdd2718a38e7005cd191cc9e.jseuob.segreencolumn.com/sxp/i/da9c4b... https://euob.segreencolumn.com/sxp/i/da9c4b3dbdd2718a38e7005cd191cc9e.js — 200 — 44.6 KiB — 107 ms — h2https://s14415.pcdn.co/wp-content/themes/brandwatch/build/modules/core/module-core.css?ver=1776866812s14415.pcdn.co/wp-content/themes/br... https://s14415.pcdn.co/wp-content/themes/brandwatch/build/modules/core/module-core.css?ver=1776866812 — 200 — 43.8 KiB — 40 ms — 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h2https://rum-static.pingdom.net/pa-695d6cfb940ae60012000030.jsrum-static.pingdom.net/pa-695d6cfb9... https://rum-static.pingdom.net/pa-695d6cfb940ae60012000030.js — 200 — 2.9 KiB — 37 ms — h2https://cdn.cookielaw.org/scripttemplates/202401.1.0/assets/otFloatingRoundedCorner.jsoncdn.cookielaw.org/scripttemplates/2... https://cdn.cookielaw.org/scripttemplates/202401.1.0/assets/otFloatingRoundedCorner.json — 200 — 2.9 KiB — 18 ms — h2https://cdn.cookielaw.org/scripttemplates/202401.1.0/assets/v2/otPcCenter.jsoncdn.cookielaw.org/scripttemplates/2... https://cdn.cookielaw.org/scripttemplates/202401.1.0/assets/v2/otPcCenter.json — 200 — 12.6 KiB — 24 ms — h2https://cdn.cookielaw.org/scripttemplates/202401.1.0/assets/otCommonStyles.csscdn.cookielaw.org/scripttemplates/2... https://cdn.cookielaw.org/scripttemplates/202401.1.0/assets/otCommonStyles.css — 200 — 3.9 KiB — 20 ms — h2https://pagead2.googlesyndication.com/ccm/collect?rcb=12&frm=0&ae=g&en=page_view&dl=https%3A%2F%2Fwww.brandwatch.com%2F&scrsrc=www.googletagmanager.com&rnd=70900628.1776900593&navt=n&npa=1&ep.ads_data_redaction=0&gdid=dYWJhMj&_tu=CA&gtm=45He64k1v6354420za200zd6354420xea&gcs=G100&gcd=13p3p3p3p5l1&dma_cps=-&dma=0&tag_exp=0~115616985~115938465~115938469~117266400~117384405&apve=1&apvf=f&gap.plf=5&apvc=1&tft=1776900593239&tfd=1354pagead2.googlesyndication.com/ccm/c... https://pagead2.googlesyndication.com/ccm/collect?rcb=12&frm=0&ae=g&en=page_view&dl=https%3A%2F%2Fwww.brandwatch.com%2F&scrsrc=www.googletagmanager.com&rnd=70900628.1776900593&navt=n&npa=1&ep.ads_data_redaction=0&gdid=dYWJhMj&_tu=CA&gtm=45He64k1v6354420za200zd6354420xea&gcs=G100&gcd=13p3p3p3p5l1&dma_cps=-&dma=0&tag_exp=0~115616985~115938465~115938469~117266400~117384405&apve=1&apvf=f&gap.plf=5&apvc=1&tft=1776900593239&tfd=1354 — 200 — 21 B — 233 ms — 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HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
100% of JavaScript execution is third-party
First-party Third-party 3732ms · 1649KB · $70/mo
www.brandwatch.com
Other
Costly
Execution 1302ms
Transfer 128 KB
Monthly Cost $24/mo
Unattributable
Other
Costly
Execution 446ms
Transfer 0 KB
Monthly Cost $8/mo
Optimizely
A/B Testing
Costly
Execution 250ms
Transfer 126 KB
Unused 30%
Monthly Cost $5/mo
euob.segreencolumn.com
Other
Costly
Execution 249ms
Transfer 45 KB
Monthly Cost $5/mo
Google Tag Manager
Tag Manager
Optional
Execution 164ms
Transfer 179 KB
Unused 34%
Monthly Cost $3/mo
OneTrust
Consent
Essential
Execution 157ms
Transfer 104 KB
Unused 52%
Monthly Cost $3/mo
js.qualified.com
Other
Optional
Execution 130ms
Transfer 123 KB
Unused 36%
Monthly Cost $2/mo
s14415.pcdn.co
Other
Optional
Execution 117ms
Transfer 82 KB
Unused 66%
Monthly Cost $2/mo
Facebook Pixel
Advertising
Optional
Execution 115ms
Transfer 47 KB
Monthly Cost $2/mo
Google Tag Manager
Tag Manager
Optional
Execution 111ms
Transfer 178 KB
Unused 38%
Monthly Cost $2/mo
obseu.segreencolumn.com
Other
Optional
Execution 101ms
Transfer 3 KB
Monthly Cost $2/mo
analytics.tiktok.com
Other
Optional
Execution 97ms
Transfer 106 KB
Unused 55%
Monthly Cost $2/mo
s14415.pcdn.co
Other
Optional
Execution 92ms
Transfer 22 KB
Monthly Cost $2/mo
Microsoft Clarity
Session Replay
Optional
Execution 92ms
Transfer 26 KB
Monthly Cost $2/mo
js.qualified.com
Other
Optional
Execution 87ms
Transfer 97 KB
Unused 52%
Monthly Cost $2/mo
Facebook Pixel
Advertising
Optional
Execution 81ms
Transfer 97 KB
Unused 34%
Monthly Cost $2/mo
Google Tag Manager
Tag Manager
Optional
Execution 80ms
Transfer 143 KB
Unused 45%
Monthly Cost $2/mo
Google Tag Manager
Tag Manager
Optional
Execution 61ms
Transfer 143 KB
Unused 43%
Monthly Cost $1/mo

These scripts may cost more than they're worth

  • www.brandwatch.com adds 1302ms and costs ~$24/month
  • Unattributable adds 446ms and costs ~$8/month
  • Optimizely adds 250ms and costs ~$5/month
  • euob.segreencolumn.com adds 249ms and costs ~$5/month

100% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

Learn more ▾

Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

www.brandwatch.com takes 1302ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Unattributable takes 446ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Optimizely takes 250ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

euob.segreencolumn.com takes 249ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

52% of OneTrust's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

66% of s14415.pcdn.co's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

55% of analytics.tiktok.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

52% of js.qualified.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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