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https://chess.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
98
GRADE
A+
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

72/100

Site name appears as

Page titleFree Games
og:site_nameChess.com
twitter:site@chesscom
Organization.nameChess

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

chess.com

Chess.com - Play Chess Online - Free Games

Play chess online for free on Chess.com with over 250 million members from around the world. Have fun playing with friends or challenging the computer!

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Chess.com - Play Chess Online - Free Games
  • twitter:description — Play chess online for free on Chess.com with over 250 million members from around the world. Have fun playing with fr...
  • twitter:image — https://www.chess.com/bundles/web/images/social/share-home.a3e2cdbb.png

CHESS.COM

Chess.com - Play Chess Online - Free Games

Play chess online for free on Chess.com with over 250 million members from around the world. Have fun playing with friends or challenging the computer!

Preview quality · Facebook A+ · 100/100
  • og:title — Chess.com - Play Chess Online - Free Games
  • og:description — Play chess online for free on Chess.com with over 250 million members from around the world. Have fun playing with fr...
  • og:image — https://www.chess.com/bundles/web/images/social/share-home.a3e2cdbb.png
  • og:type — website
  • og:url — https://www.chess.com/
  • og:site_name — Chess.com

Chess.com - Play Chess Online - Free Games

chess.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (151 chars / 150 max)

  • og:title — Chess.com - Play Chess Online - Free Games
  • og:description — Play chess online for free on Chess.com with over 250 million members from around the world. Have fun playing with fr...
  • og:image — https://www.chess.com/bundles/web/images/social/share-home.a3e2cdbb.png

  • Description will be truncated on LinkedIn (151 chars, max 150)

    → Tighten og:description to ≤150 characters

chess.com

Chess.com - Play Chess Online - Free Games

Play chess online for free on Chess.com with over 250 million members from around the world. Have fun playing with friends or challenging the computer!

Preview quality · Slack A+ · 100/100
  • og:title — Chess.com - Play Chess Online - Free Games
  • og:description — Play chess online for free on Chess.com with over 250 million members from around the world. Have fun playing with fr...
  • og:image — https://www.chess.com/bundles/web/images/social/share-home.a3e2cdbb.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 98/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.

JSON-LD Blocks

Block 1 : Organization
6 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "Chess",
  "url": "https://www.chess.com/",
  "sameAs": [
    "https://www.facebook.com/chess",
    "https://twitter.com/chesscom",
    "https://www.youtube.com/user/wwwChesscom",
    "https://www.twitch.tv/chess",
    "https://www.instagram.com/wwwchesscom/",
    "https://www.linkedin.com/company/chess.com",
    "https://www.crunchbase.com/organization/chess-com",
    "https://www.glassdoor.com/Overview/Working-at-Chess-com-EI_IE2241778.11,20.htm",
    "https://www.tiktok.com/@chess"
  ],
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.chess.com/bundles/web/images/brand/chesscom_pawn.5dfdea51.png",
    "width": "567",
    "height": "567"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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