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https://chess.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
83
GRADE
B
FIX
1
REVIEW
0
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 FIX
F
Content Depth
Action
196 words, Standard
FIX
196 words, Standard
Warning::
Page has 196 words — thin content
Most well-ranking pages have 300+ words of substantive content.
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Standard (grade 9)
Warning::
Thin content — only 196 words
Got: 196 words
196 words

Thin content

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 9

Text-to-HTML Ratio

1% text 99% HTML

1 KB / 130 KB

Most well-ranking pages have 300+ words of substantive content.

Why this matters

Thin content (<300 words) rarely ranks — Google quality guidelines explicitly call out thin pages.

Source: Google Search Quality Guidelines

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.chess.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://chess.com Canonical https://www.chess.com/ Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Chess.com - Play Chess Online - Free Games
Info::
Title length (42 chars) is optimal
Info::
Title and H1 are well-aligned
Title

"Chess.com - Play Chess Online - Free Games"

42 characters Optimal ✓
Title: Chess.com - Play Chess Online - Free Games
H1: Play Chess Online on the #1 Site!
Match: Very different
Robots: Indexable (no restrictions)
A+
Image SEO
45 images, 26 descriptive filenames
PASS
45 images, 26 descriptive filenames
Info::
19 image(s) have hash/generic filenames
Info::
8 image(s) missing alt text — see Accessibility tab
26 descriptive
0 hash-based
19 generic
45 total
FilenameQualityAltIssues
.generic✓1
.generic✗1
.generic✓1
.generic✗1
.generic✓1
.generic✗1
.generic✓1
.generic✗1
.generic✓1
.generic✗1
.generic✓1
.generic✗1
.generic✓1
.generic✗1
.generic✓1
.generic✓1
.generic✓1
.generic✗1
.generic✓1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
1 schema types detected
PASS

Rich result eligibility

Organization Eligible

Organization knowledge panel

Detected schema types

Organization json-ld → Organization knowledge panel
2/2 required · 2/4 recommended
Required fields (Google)
  • name — Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Strongly recommended — appears in the knowledge panel header
  • sameAs — Connects the entity across the web
  • contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type

Adding these recommended fields improves chances of getting Organization knowledge panel in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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