Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FOpen GraphActionNo Open Graph tags found — social sharing previews will be generic.FIX
Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.
Without Open Graph tags, social shares show a broken or empty preview card.
Learn more ▾ ▴
When someone shares your URL on Facebook, LinkedIn, Slack, iMessage, or any modern chat app, the preview comes from <meta property="og:*"> tags. Without them you get either no card or whatever fragment the social platform guesses — usually unflattering. The four core og: tags (title, description, image, url) cover what every major platform actually reads.
Source: Open Graph Protocol
Preview
cmu.edu
No title set
No description
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from <title>
- twitter:description — falling back from <meta name=description>
- twitter:image — Add twitter:image — preview card without an image looks broken
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
CMU.EDU
No title set
No description
Description will be truncated (156 chars / 155 max)
- og:title — falling back from <title>
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
Description will be truncated on Facebook (156 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)
No title set
cmu.edu
Description will be truncated (156 chars / 150 max)
- og:title — falling back from <title>
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
Description will be truncated on LinkedIn (156 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
cmu.edu
No title set
No description
- og:title — falling back from <title>
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ⚠ | ⚠ | ⚠ | |
| og:description | ⚠ | ⚠ | ⚠ | |
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
F
22/100
Site name appears as
| Page title | Filter Icon | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
8/15single size only
Social share image
0/20Meta completeness
4/20Organization schema
0/15Contact info discoverable
5/10tel link
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- No social share image — shared links render as bare URLs
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- og:title missing
- og:image missing
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
ALinks184 links checked, 183 healthy, 1 brokenPASS
Broken Links (2)
| Status | URL | Found in | Error |
|---|---|---|---|
| 999 | https://www.linkedin.com/company/carnegie-mellon-u... | <a> | HTTP 999 |
| 403 | https://givenow.cmu.edu/campaigns/42524/donations/... | <a> | Forbidden |
Redirects (1)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://unpkg.com/web-vitals/dist/web-vi... | https://unpkg.com/web-vitals/dist/web-vi... | <script> | 0 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Structured Data1 JSON-LD block(s) found — structured data is well configured.PASS
JSON-LD Blocks
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollegeOrUniversity",
"@id": "http://www.cmu.edu",
"description": "Carnegie Mellon University",
"url": "https://www.cmu.edu/",
"name": "Carnegie Mellon University",
"sameAs": [
"https://www.facebook.com/carnegiemellonuniversity",
"https://twitter.com/cmu_news",
"https://www.instagram.com/carnegiemellon/",
"https://www.linkedin.com/school/carnegie-mellon-university/",
"https://www.youtube.com/carnegiemellonu"
],
"telephone": "+1-412-268-2000",
"logo": {
"@type": "ImageObject",
"url": "https://www.cmu.edu/brand/brand-guidelines/images/wordmarksquare-red-600x600.png",
"width": "600",
"height": "600"
},
"alternateName": [
"CMU",
"Carnegie Mellon"
]
}
]
}