Accessibility
· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.FLink & Button QualityAction15 issue(s) across 111 links and 30 buttonsFIX
| Element | Text | Issue | Suggested Fix |
|---|---|---|---|
| https://legal.epsilon.com/dsr/ | click here | generic text | Replace with descriptive text |
Before: click here Suggested: Dsr | |||
| https://legal.epsilon.com/global-privacy… | Privacy Policy | new tab | Add '(opens in new tab)' to text |
| https://explore.epsilon.com/preference_c… | update your Preferences | new tab | Add '(opens in new tab)' to text |
| /us/products-and-services/accelerate | Website | generic text | Replace with descriptive text |
Before: Website Suggested: Accelerate | |||
| /us/insights/resources/forrester-wave-lo… | Read more | generic text | Replace with descriptive text |
Before: Read more Suggested: Forrester Wave Loyalty Platforms Q4 2025 Vendor Assessment | |||
| /us/about-us/pressroom/epsilon-named-a-l… | Read more | generic text | Replace with descriptive text |
Before: Read more Suggested: Epsilon Named A Leader In 2025 Idc Marketscape For Ctv | |||
| /us/know-each-customer | Learn more | generic text | Replace with descriptive text |
Before: Learn more Suggested: Know Each Customer | |||
| /us/stay-relevant | Learn more | generic text | Replace with descriptive text |
Before: Learn more Suggested: Stay Relevant | |||
| /us/cross-channel-messaging | Learn more | generic text | Replace with descriptive text |
Before: Learn more Suggested: Cross Channel Messaging | |||
| /us/client-success/case-studies/ulta-bea… | Creating customer joy with per… | img no alt | Add alt attribute to the image |
| /us/client-success/case-studies/mcdonald… | Igniting appetites & engagemen… | img no alt | Add alt attribute to the image |
| /us/client-success/case-studies/valvolin… | Valvoline tunes up guest commu… | img no alt | Add alt attribute to the image |
| /us/client-success/case-studies/ulta-bea… | Creating customer joy with per… | img no alt | Add alt attribute to the image |
| /us/client-success/case-studies/mcdonald… | Igniting appetites & engagemen… | img no alt | Add alt attribute to the image |
| /us/client-success/case-studies/valvolin… | Valvoline tunes up guest commu… | img no alt | Add alt attribute to the image |
| /us/use-cases/identify-high-value-custom… | Learn more | generic text | Replace with descriptive text |
Before: Learn more Suggested: Identify High Value Customers | |||
| /us/use-cases/unify-and-cleanse-your-fir… | Learn more | generic text | Replace with descriptive text |
Before: Learn more Suggested: Unify And Cleanse Your First Party Data | |||
| /us/use-cases/connect-messages-across-em… | Learn more | generic text | Replace with descriptive text |
Before: Learn more Suggested: Connect Messages Across Email And Digital Media | |||
| https://twitter.com/epsilonmktg | share on X | new tab | Add '(opens in new tab)' to text |
| https://www.linkedin.com/company/epsilon | share on LinkedIn | new tab | Add '(opens in new tab)' to text |
| https://www.facebook.com/EpsilonMarketin… | share on Facebook | new tab | Add '(opens in new tab)' to text |
| /us/products-and-services/accelerate | Website | generic text | Replace with descriptive text |
Before: Website Suggested: Accelerate | |||
| https://legal.epsilon.com/us/ad-choices/ | AdChoices | img no alt | Add alt attribute to the image |
| https://legal.epsilon.com/dsr/ | Your Privacy Choices | img no alt | Add alt attribute to the image |
| https://legal.epsilon.com/latam/latam-we… | Mais informação sobre a sua … | new tab | Add '(opens in new tab)' to text |
| https://legal.epsilon.com/latam/latam-we… | Mais informação sobre a sua … | new tab | Add '(opens in new tab)' to text |
| https://www.onetrust.com/products/cookie… | Powered by OneTrust Abre num s… | new tab | Add '(opens in new tab)' to text |
| <button> | (empty) | empty | Add button text or aria-label |
| <button> | (empty) | empty | Add button text or aria-label |
| <button> | (empty) | empty | Add button text or aria-label |
| <button> | (empty) | empty | Add button text or aria-label |
Generic link text like 'click here' doesn't describe the destination.
https://legal.epsilon.com/dsr/ ("click here"); /us/products-and-services/accelerate ("Website"); /us/insights/resources/forrester-wave-loyalty-platforms-q4-2025-vendor-assess… ("Read more"); /us/about-us/pressroom/epsilon-named-a-leader-in-2025-idc-marketscape-for-ctv ("Read more"); /us/know-each-customer ("Learn more"); /us/stay-relevant ("Learn more"); /us/cross-channel-messaging ("Learn more"); /us/use-cases/identify-high-value-customers ("Learn more"); /us/use-cases/unify-and-cleanse-your-first-party-data ("Learn more"); /us/use-cases/connect-messages-across-email-and-digital-media ("Learn more") (+1 more)
Generic anchor text ('click here', 'read more', 'learn more') tells screen readers and search engines nothing about the destination.
Learn more ▾ ▴
Out-of-context lists of links read by AT (one navigation pattern) become useless when every link says 'click here'. Use the destination's title or topic as anchor text. Doubles as SEO win — Google passes anchor-text relevance to the destination.
Source: WCAG 2.4.4 / Google Search Central
Image-only links need alt text on the image (or aria-label on the link) so screen readers can announce them.
a[href="/us/client-success/case-studies/ulta-beauty"]; a[href="/us/client-success/case-studies/mcdonalds"]; a[href="/us/client-success/case-studies/valvoline"]; a[href="/us/client-success/case-studies/ulta-beauty"]; a[href="/us/client-success/case-studies/mcdonalds"]; a[href="/us/client-success/case-studies/valvoline"]; a[href="https://legal.epsilon.com/us/ad-choices/"]; a[href="https://legal.epsilon.com/dsr/"]
Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.
Source: WCAG 2.1 SC 2.4.4
Add '(opens in new tab)' to link text or aria-label.
https://legal.epsilon.com/global-privacy-policies/; https://explore.epsilon.com/preference_center; https://twitter.com/epsilonmktg; https://www.linkedin.com/company/epsilon; https://www.facebook.com/EpsilonMarketing; https://legal.epsilon.com/latam/latam-website-privacy-notice-pt; https://legal.epsilon.com/latam/latam-website-privacy-notice-pt; https://www.onetrust.com/products/cookie-consent/
Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.
Learn more ▾ ▴
Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.
Source: MDN target / OWASP
Icon-only buttons need an aria-label so screen readers can announce them.
button (#976 on page); button (#986 on page); button (#1000 on page); button (#1014 on page)
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Source: WCAG 2.1 SC 4.1.2
F404 Error PageActionSoft 404 detectedFIX
The server returned HTTP 200 for a non-existent path. Search engines will index this page as real content. Configure your server to return HTTP 404 for missing pages.
FFavicon & BrandingAction2 icon(s) detectedFIX
FWeb ManifestActionInvalid JSONFIX
Manifest contains invalid JSON.
DDark Mode SupportActionNo dark mode signalsFIX
Detection limited to meta tags and inline styles.
DPrint StylesheetActionNo print stylesFIX
BLandmark Structure9 landmarksREVIEW
Multiple navigations need aria-label to distinguish them for screen readers.
Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.
Learn more ▾ ▴
When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.
Source: WAI-ARIA Authoring Practices
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.
Learn more ▾ ▴
WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.
Source: WCAG 2.1 SC 2.4.1
BForm Accessibility2 of 18 controls have issuesREVIEW
| Control | Type | Label | Method |
|---|---|---|---|
| firstName | text | none | |
| lastName | text | none | |
| emailAddress | text | none | |
| title | text | none | |
| company | text | none | |
| comments1 | textarea | none | |
| communicationsOptIn | checkbox | none | |
| select | select | Select a region | aria-label |
| #ot-group-id-C0005 | checkbox | Publicidade | for/id |
| #ot-group-id-C0003 | checkbox | Desempenho | for/id |
| #ot-group-id-C0002 | checkbox | Funcionalidade | for/id |
| #vendor-search-handler | text | Pesquisa de lista de cookies | aria-label |
| #chkbox-id | checkbox | checkbox label | for/id |
| #select-all-hosts-groups-handler | checkbox | checkbox label | for/id |
| #select-all-vendor-groups-handler | checkbox | checkbox label | for/id |
| #select-all-vendor-leg-handler | checkbox | checkbox label | for/id |
| #react-select-4-input | text | (none) | none |
| #g-recaptcha-response | textarea | (none) | none |
Form controls need a <label>, aria-label, or aria-labelledby for screen readers.
<textarea name="g-recaptcha-response" id="g-recaptcha-response">; <input type="text" id="react-select-4-input">
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Source: WCAG 2.1 SC 3.3.2
A+Heading Hierarchy25 headingsPASS
- H1 Personalizationat scale.
- H2 Trusted by the world's leading brands
- H2 Epsilon PeopleCloud
- H3 1 View, 1 Vision, 1 Voice
- H2 1 View
- H2 1 Vision
- H2 1 Voice
- H2 Reach real people, drive real results
- H2 What Epsilon can do for you
- H3 Identify high-value customers
- H3 Unify and cleanse your first-party data
- H3 Connect messages across email and digital media
- H2 Platform
- H2 Products
- H2 Industries
- H2 Use cases
- H2 Resources
- H2 About
- H2 Centro de preferências de privacidade
- H3 Gerir preferências de cookies
- H4 Estritamente necessários
- H4 Publicidade
- H4 Desempenho
- H4 Funcionalidade
- H3 Lista de cookies
AAlt Text Quality3 of 28 images have issuesPASS
| Issue | Count |
|---|---|
| filename | 3 image(s) |
A+Color Contrast (Screenshot)20 text elements analyzed, 0 fail WCAG AAPASS
Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.
Show all checked elements (20)
| Element | Ratio | Required | FG | BG | Result |
|---|---|---|---|---|---|
| h2 Trusted by the world… | 5.24:1 | 3.0:1 | #000000 | #7F7F7F | Pass |
| h2 Epsilon PeopleCloud | 5.24:1 | 3.0:1 | #000000 | #7F7F7F | Pass |
| h2 1 View | 5.24:1 | 3.0:1 | #000000 | #7F7F7F | Pass |
| h2 1 Vision | 5.24:1 | 3.0:1 | #000000 | #7F7F7F | Pass |
| h2 1 Voice | 5.24:1 | 3.0:1 | #000000 | #7F7F7F | Pass |
| h2 Reach real people, d… | 5.24:1 | 3.0:1 | #000000 | #7F7F7F | Pass |
| h2 What Epsilon can do … | 5.24:1 | 3.0:1 | #000000 | #7F7F7F | Pass |
| h2 Platform | 5.24:1 | 3.0:1 | #000000 | #7F7F7F | Pass |
| h2 Products | 5.24:1 | 3.0:1 | #000000 | #7F7F7F | Pass |
| h2 Industries | 5.24:1 | 3.0:1 | #000000 | #7F7F7F | Pass |
| h2 Use cases | 5.24:1 | 3.0:1 | #000000 | #7F7F7F | Pass |
| h2 Resources | 5.24:1 | 3.0:1 | #000000 | #7F7F7F | Pass |
| h2 About | 5.24:1 | 3.0:1 | #000000 | #7F7F7F | Pass |
| h2 Centro de preferênc… | 5.24:1 | 3.0:1 | #000000 | #7F7F7F | Pass |
| h3 1 View, 1 Vision, 1 … | 5.24:1 | 3.0:1 | #000000 | #7F7F7F | Pass |
| h3 Identify high-value … | 5.24:1 | 3.0:1 | #000000 | #7F7F7F | Pass |
| h3 Unify and cleanse yo… | 5.24:1 | 3.0:1 | #000000 | #7F7F7F | Pass |
| h3 Connect messages acr… | 5.24:1 | 3.0:1 | #000000 | #7F7F7F | Pass |
| h3 Gerir preferências … | 5.24:1 | 3.0:1 | #000000 | #7F7F7F | Pass |
| h3 Lista de cookies | 5.24:1 | 3.0:1 | #000000 | #7F7F7F | Pass |
Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.
ALighthouse Accessibility AuditsScore 94/100 — 2 failing, 29 passedPASS
Accessibility
These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.
Names and labels
Screen reader users rely on frame titles to describe the contents of frames. Learn more about frame titles.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
div.Panel-module_container__8j3Om > div.Panel-module_video__rFmRn > div.Panel-module_videoSpacer__fbxa- > iframe.vimeoIframe div.Panel-module_container__8j3Om > div.Panel-module_video__rFmRn > div.Panel-module_videoSpacer__fbxa- > iframe.vimeoIframe |
div.Panel-module_container__8j3Om > div.Panel-module_video__rFmRn > div.Panel-module_videoSpacer__fbxa- > iframe.vimeoIframe div.Panel-module_container__8j3Om > div.Panel-module_video__rFmRn > div.Panel-module_videoSpacer__fbxa- > iframe.vimeoIframe |
div.Panel-module_container__8j3Om > div.Panel-module_video__rFmRn > div.Panel-module_videoSpacer__fbxa- > iframe.vimeoIframe div.Panel-module_container__8j3Om > div.Panel-module_video__rFmRn > div.Panel-module_videoSpacer__fbxa- > iframe.vimeoIframe |
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Best practices
Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Go to slide 1 section.CarouselClientSuccess-module-scss-module__AXIkRG__clientSuccessSlider > div.swiper > div.swiper-pagination > span.swiper-pagination-bullet |
Go to slide 2 section.CarouselClientSuccess-module-scss-module__AXIkRG__clientSuccessSlider > div.swiper > div.swiper-pagination > span.swiper-pagination-bullet |
Go to slide 3 section.CarouselClientSuccess-module-scss-module__AXIkRG__clientSuccessSlider > div.swiper > div.swiper-pagination > span.swiper-pagination-bullet |
Go to slide 4 section.CarouselClientSuccess-module-scss-module__AXIkRG__clientSuccessSlider > div.swiper > div.swiper-pagination > span.swiper-pagination-bullet |
Go to slide 5 section.CarouselClientSuccess-module-scss-module__AXIkRG__clientSuccessSlider > div.swiper > div.swiper-pagination > span.swiper-pagination-bullet |
Go to slide 6 section.CarouselClientSuccess-module-scss-module__AXIkRG__clientSuccessSlider > div.swiper > div.swiper-pagination > span.swiper-pagination-bullet |
These items highlight common accessibility best practices.