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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
97
GRADE
A+
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

dotomi.com

Marketing that puts people first | Epsilon US

Powering personalized marketing at scale, Epsilon helps brands connect with consumers across paid, owned, and earned channels—delivering measurable results.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Marketing that puts people first | Epsilon US
  • twitter:description — Powering personalized marketing at scale, Epsilon helps brands connect with consumers across paid, owned, and earned ...
  • twitter:image — https://www.epsilon.com/images/logos/epsilon-og-image.png

DOTOMI.COM

Marketing that puts people first | Epsilon US

Powering personalized marketing at scale, Epsilon helps brands connect with consumers across paid, owned, and earned channels—delivering measurable results.

Preview quality · Facebook D · 50/100

Description will be truncated (158 chars / 155 max)

  • og:title — Marketing that puts people first | Epsilon US
  • og:description — Powering personalized marketing at scale, Epsilon helps brands connect with consumers across paid, owned, and earned ...
  • og:image — https://www.epsilon.com/images/logos/epsilon-og-image.png
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (158 chars, max 155)

    → Tighten og:description to ≤155 characters

Marketing that puts people first | Epsilon US

dotomi.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (158 chars / 150 max)

  • og:title — Marketing that puts people first | Epsilon US
  • og:description — Powering personalized marketing at scale, Epsilon helps brands connect with consumers across paid, owned, and earned ...
  • og:image — https://www.epsilon.com/images/logos/epsilon-og-image.png

  • Description will be truncated on LinkedIn (158 chars, max 150)

    → Tighten og:description to ≤150 characters

dotomi.com

Marketing that puts people first | Epsilon US

Powering personalized marketing at scale, Epsilon helps brands connect with consumers across paid, owned, and earned channels—delivering measurable results.

Preview quality · Slack A+ · 100/100
  • og:title — Marketing that puts people first | Epsilon US
  • og:description — Powering personalized marketing at scale, Epsilon helps brands connect with consumers across paid, owned, and earned ...
  • og:image — https://www.epsilon.com/images/logos/epsilon-og-image.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 86/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

73/100

Site name appears as

Page titleFilter Icon
og:site_name—
twitter:site—
Organization.nameEpsilon US

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
3 JSON-LD block(s) found — structured data is well configured.
PASS
3 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "ImageObject" — unable to validate specific properties
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
3 JSON-LD blocks found

JSON-LD Blocks

Block 1 : Organization
16 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://www.epsilon.com/us#organization",
  "name": "Epsilon US",
  "alternateName": "Epsilon",
  "legalName": "Epsilon Data Management, LLC",
  "url": "https://www.epsilon.com/us",
  "logo": {
    "@type": "ImageObject",
    "@id": "https://www.epsilon.com/images/logos/Epsilon_Company_Logo_registered.svg#logo",
    "url": "https://www.epsilon.com/images/logos/Epsilon_Company_Logo_registered.svg",
    "contentUrl": "https://www.epsilon.com/images/logos/Epsilon_Company_Logo_registered.svg",
    "width": 256,
    "height": 67,
    "caption": "Epsilon Company Logo",
    "copyrightNotice": "© 2026 Epsilon Data Management, LLC. All rights reserved.",
    "license": "https://www.epsilon.com/legal/terms-of-use",
    "acquireLicensePage": "https://www.epsilon.com/contact",
    "creditText": "Epsilon Data Management, LLC",
    "encodingFormat": "image/svg+xml",
    "representativeOfPage": false,
    "creator": {
      "@type": "Organization",
      "name": "Epsilon"
    }
  },
  "image": "https://www.epsilon.com/images/logos/Epsilon_Company_Logo_registered.svg",
  "description": "Epsilon is the leader in outcome-based marketing, helping brands drive measurable performance through data-driven customer experiences.",
  "foundingDate": "1968",
  "keywords": [
    "outcome-based marketing",
    "customer data platform",
    "email marketing",
    "loyalty programs",
    "data management",
    "marketing technology",
    "digital marketing"
  ],
  "knowsAbout": [
    "Digital Marketing",
    "Customer Data Management",
    "Email Marketing",
    "Loyalty Programs",
    "Marketing Automation"
  ],
  "slogan": "The leader in outcome-based marketing",
  "sameAs": [
    "https://twitter.com/epsilonmktg",
    "https://www.linkedin.com/company/epsilon",
    "https://www.facebook.com/EpsilonMarketing"
  ],
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "contactType": "customer service",
      "areaServed": "US",
      "availableLanguage": [
        "English"
      ],
      "url": "https://www.epsilon.com/us"
    }
  ]
}
Block 2 : ImageObject
16 properties Valid
{
  "@context": "https://schema.org",
  "@type": "ImageObject",
  "@id": "https://www.epsilon.com/images/logos/Epsilon_Company_Logo_registered.svg#logo",
  "url": "https://www.epsilon.com/images/logos/Epsilon_Company_Logo_registered.svg",
  "contentUrl": "https://www.epsilon.com/images/logos/Epsilon_Company_Logo_registered.svg",
  "width": 256,
  "height": 67,
  "caption": "Official logo of Epsilon, the leader in outcome-based marketing",
  "copyrightNotice": "© 2026 Epsilon Data Management, LLC. All rights reserved.",
  "license": "https://www.epsilon.com/legal/terms-of-use",
  "acquireLicensePage": "https://www.epsilon.com/contact",
  "creditText": "Epsilon Data Management, LLC",
  "encodingFormat": "image/svg+xml",
  "representativeOfPage": true,
  "creator": {
    "@type": "Organization",
    "name": "Epsilon"
  },
  "name": "Epsilon Company Logo"
}
Block 3 : WebPage
8 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "@id": "https://www.epsilon.com/us#webpage",
  "url": "https://www.epsilon.com/us",
  "name": "US Home",
  "description": "",
  "inLanguage": "en",
  "isPartOf": {
    "@type": "WebSite",
    "@id": "https://www.epsilon.com/#website",
    "url": "https://www.epsilon.com",
    "name": "Epsilon"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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