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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
77
GRADE
C
FIX
2
REVIEW
2
PASS
1
INFO
0
Checks
5
1 PASS 2 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

47/100

Site name appears as

Page titleглавная новостная информационная платформа, которая помогает миллионам людей узнавать, что происходит в мире.
og:site_nameДзен
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

5/10

tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
og:title is long (81 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 81 chars Expected: 25–60 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 81 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

dzen.ru

Статьи, новости и видео от популярных блогеров и СМИ | Будь в теме — будь в Дзене

Оставайтесь в курсе актуальных событий и следите за любимыми темами — от спорта до путешествий, от стиля до технологий. А умные алгоритмы порекомендуют контент с учётом ваших интересов

Preview quality · Twitter/X F · 45/100

Title will be truncated (145 chars / 70 max)

Description will be truncated (340 chars / 200 max)

  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — Оставайтесь в курсе актуальных событий и следите за любимыми темами — от спорта до путешествий, от стиля до технологи...
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • Title will be truncated on Twitter/X (145 chars, max 70)

    → Shorten the title to ≤70 characters

  • Description will be truncated on Twitter/X (340 chars, max 200)

    → Tighten the description to ≤200 characters

DZEN.RU

Статьи, новости и видео от популярных блогеров и СМИ | Будь в теме — будь в Дзене

Оставайтесь в курсе актуальных событий и следите за любимыми темами — от спорта до путешествий, от стиля до технологий. А умные алгоритмы порекомендуют контент с учётом ваших интересов

Preview quality · Facebook A · 85/100

Title will be truncated (145 chars / 60 max)

Description will be truncated (297 chars / 155 max)

  • og:title — Статьи, новости и видео от популярных блогеров и СМИ | Будь в теме — будь в Дзене
  • og:description — falling back from <meta name=description>
  • og:image — https://s3.dzeninfra.ru/zen/opengraph/general.png
  • og:type — website
  • og:url — https://dzen.ru/
  • og:site_name — Дзен

  • Title will be truncated on Facebook (145 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (297 chars, max 155)

    → Tighten og:description to ≤155 characters

Статьи, новости и видео от популярных блогеров и СМИ | Будь в теме — будь в Дзене

dzen.ru

Preview quality · LinkedIn A · 85/100

Title will be truncated (145 chars / 120 max)

Description will be truncated (297 chars / 150 max)

  • og:title — Статьи, новости и видео от популярных блогеров и СМИ | Будь в теме — будь в Дзене
  • og:description — falling back from <meta name=description>
  • og:image — https://s3.dzeninfra.ru/zen/opengraph/general.png

  • Title will be truncated on LinkedIn (145 chars, max 120)

    → Shorten og:title to ≤120 characters

  • Description will be truncated on LinkedIn (297 chars, max 150)

    → Tighten og:description to ≤150 characters

dzen.ru

Статьи, новости и видео от популярных блогеров и СМИ | Будь в теме — будь в Дзене

Оставайтесь в курсе актуальных событий и следите за любимыми темами — от спорта до путешествий, от стиля до технологий. А умные алгоритмы порекомендуют контент с учётом ваших интересов

Preview quality · Slack A+ · 95/100

Description will be truncated (340 chars / 300 max)

  • og:title — Статьи, новости и видео от популярных блогеров и СМИ | Будь в теме — будь в Дзене
  • og:description — falling back from og:description
  • og:image — https://s3.dzeninfra.ru/zen/opengraph/general.png

  • Long description may be shortened by Slack (340 chars, guideline ~300)

    → Consider tightening to ~300 chars for the cleanest unfurl

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 77/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description———
twitter:image⚠———
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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