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https://dzen.ru

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
80
GRADE
B
FIX
0
REVIEW
2
PASS
4
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
4 PASS 2 REVIEW
C
Canonical URL
Action
Issues found
REVIEW
Issues found
Info::
Canonical tag present
Got: https://dzen.ru/
Info::
Canonical is self-referencing
Warning::
Canonical does not match final URL (https://sso.passport.yandex.ru/push?uuid=1261f9de-2b5e-43fb-87a5-2e93c3a08cb8&retpath=https%3A%2F%2Fdzen.ru%2F%3Fis_autologin_ya%3Dtrue)
Critical::
Canonical target returns 403
Search engines cannot follow this canonical, effectively orphaning this page.
Warning::
Canonical URL redirects
A canonical URL that redirects sends mixed signals to search engines.
Canonical URL Problem
Page URL https://dzen.ru Canonical https://dzen.ru/ Match Self-referencing (correct) Target 403

Search engines cannot follow this canonical, effectively orphaning this page.

Why this matters

Canonical URL returns a non-200 status — Google can't follow the canonical to confirm the relationship.

Source: Google Search Central

A canonical URL that redirects sends mixed signals to search engines.

Why this matters

A canonical URL that itself redirects sends mixed signals to Google — link equity may not consolidate as intended.

Learn more ▾

When the canonical link points to a URL that 301-redirects elsewhere, Google has to choose: follow the canonical chain or treat the redirect as authoritative. Behavior is inconsistent. Set canonical to the FINAL destination URL (post-redirect) so the signal is unambiguous.

Source: Google Search Central

C
Content Depth
Action
703 words, Very Easy
REVIEW
703 words, Very Easy
Info::
Page has 703 words of content
Info::
Text-to-HTML ratio is 0%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Easy (grade 2)
703 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 2

Text-to-HTML Ratio

0% text 100% HTML

9 KB / 2863 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A
Meta Tags
Title: 216 chars
PASS
Title: 216 chars
Info::
Page title is set
Got: Дзен — главная новостная информационная платформа, которая помогает миллионам людей узнавать, что происходит в мире.
Warning::
Title is 216 characters — will be truncated in search results
Title

"Дзен — главная новостная информационная платформа, которая помогает миллионам людей узнавать, что происходит в мире."

216 characters Will truncate
Robots: Indexable (no restrictions)
A+
Image SEO
6 images, 6 descriptive filenames
PASS
6 images, 6 descriptive filenames
Info::
All images have descriptive filenames
Info::
4 image(s) missing alt text — see Accessibility tab
6 descriptive
0 hash-based
0 generic
6 total
FilenameQualityAltIssues
pixelsdescriptive✗1
pixelsdescriptive✗1
smart_crop_516x290descriptive✗1
smart_crop_516x290descriptive✗1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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