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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
93
GRADE
A
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

53/100

Site name appears as

Page titleпоследние новости на Коммерсантъ
og:site_nameКоммерсантъ
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://iv.kommersant.ru/ContentFlex/images/logo.png
Info::
og:title is long (64 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 64 chars Expected: 25–60 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://iv.kommersant.ru/ContentFlex/images/logo.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 64 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

kommersant.ru

Новости России и мира сегодня — последние новости на Коммерсантъ

Актуальные новости, объективный анализ и эксклюзивные комментарии о важнейших событиях и трендах

Preview quality · Twitter/X F · 45/100

Title will be truncated (120 chars / 70 max)

  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • Title will be truncated on Twitter/X (120 chars, max 70)

    → Shorten the title to ≤70 characters

KOMMERSANT.RU

Новости России и мира сегодня — последние новости на Коммерсантъ

Актуальные новости, объективный анализ и эксклюзивные комментарии о важнейших событиях и трендах

Preview quality · Facebook A · 90/100

Title will be truncated (120 chars / 60 max)

Description will be truncated (180 chars / 155 max)

  • og:title — Новости России и мира сегодня — последние новости на Коммерсантъ
  • og:description — Актуальные новости, объективный анализ и эксклюзивные комментарии о важнейших событиях и трендах
  • og:image — https://iv.kommersant.ru/ContentFlex/images/logo.png
  • og:type — website
  • og:url — https://www.kommersant.ru
  • og:site_name — Коммерсантъ

  • Title will be truncated on Facebook (120 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (180 chars, max 155)

    → Tighten og:description to ≤155 characters

Новости России и мира сегодня — последние новости на Коммерсантъ

kommersant.ru

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (180 chars / 150 max)

  • og:title — Новости России и мира сегодня — последние новости на Коммерсантъ
  • og:description — Актуальные новости, объективный анализ и эксклюзивные комментарии о важнейших событиях и трендах
  • og:image — https://iv.kommersant.ru/ContentFlex/images/logo.png

  • Description will be truncated on LinkedIn (180 chars, max 150)

    → Tighten og:description to ≤150 characters

kommersant.ru

Новости России и мира сегодня — последние новости на Коммерсантъ

Актуальные новости, объективный анализ и эксклюзивные комментарии о важнейших событиях и трендах

Preview quality · Slack A+ · 100/100
  • og:title — Новости России и мира сегодня — последние новости на Коммерсантъ
  • og:description — Актуальные новости, объективный анализ и эксклюзивные комментарии о важнейших событиях и трендах
  • og:image — https://iv.kommersant.ru/ContentFlex/images/logo.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 82/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
Custom type "NewsMediaOrganization" — unable to validate specific properties
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
6 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://www.kommersant.ru/",
  "name": "Коммерсантъ",
  "alternateName": [
    "Kommersant",
    "Kommersant.ru",
    "Коммерсант",
    "Ъ"
  ],
  "image": [
    {
      "@type": "ImageObject",
      "url": "https://iv.kommersant.ru/ContentFlex/images/logos/kommersant_logo_short.png",
      "contentUrl": "https://iv.kommersant.ru/ContentFlex/images/logos/kommersant_logo_short.png",
      "creditText": "Коммерсантъ"
    }
  ]
}
Block 2 : NewsMediaOrganization
11 properties Valid
{
  "@context": "https://schema.org",
  "@type": "NewsMediaOrganization",
  "@id": "https://www.kommersant.ru/about",
  "name": "Коммерсантъ",
  "logo": {
    "@type": "ImageObject",
    "url": "https://iv.kommersant.ru/ContentFlex/images/logos/kommersant_logo_short.png",
    "contentUrl": "https://iv.kommersant.ru/ContentFlex/images/logos/kommersant_logo_short.png",
    "creditText": "Коммерсантъ"
  },
  "url": "https://www.kommersant.ru/",
  "sameAs": [
    "https://facebook.com/kommersant.ru",
    "https://vk.com/kommersant",
    "https://t.me/kommersant",
    "https://twitter.com/kommersant",
    "https://ru.wikipedia.org/wiki/Коммерсантъ"
  ],
  "foundingDate": "1989-12-01",
  "alternateName": [
    "Kommersant",
    "Kommersant.ru",
    "Ъ"
  ],
  "address": {
    "@type": "PostalAddress",
    "postalCode": "127006",
    "addressCountry": "RU",
    "addressLocality": "Москва",
    "streetAddress": "Оружейный пер., д. 41"
  },
  "telephone": "+7 (495) 797-69-70"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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