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https://kommersant.ru

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
91
GRADE
A
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Canonical URL
Minor issues
REVIEW
Minor issues
Warning::
No canonical tag found
Search engines will determine the canonical URL themselves, which may cause duplicate content issues.
No Canonical URL Set
Page URL https://kommersant.ru Canonical (not set)

Search engines will determine the canonical URL themselves, which may cause duplicate content issues.

Why this matters

Without a canonical, Google may treat each URL variant (with/without slash, with tracking params, http/https) as duplicate content and split ranking.

Learn more

A canonical link tells Google which URL is the 'real' one when multiple URLs serve identical content. Without it, link equity gets split across variants and none of them rank as well as a single canonical version would. One <link rel="canonical"> tag in <head> covers it.

Source: Google Search Central

A
Meta Tags
Title: 120 chars
PASS
Title: 120 chars
Info::
Page title is set
Got: Новости России и мира сегодня — последние новости на Коммерсантъ
Warning::
Title is 120 characters — will be truncated in search results
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Новости России и мира сегодня — последние новости на Коммерсантъ"

120 characters Will truncate
Title: Новости России и мира сегодня — последние новости на Коммерсантъ
H1: Фигуранты дела Popcorn Books дали показания на топ-менеджеров «Эксмо»
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+
Content Depth
2112 words, Fairly Difficult
PASS
2112 words, Fairly Difficult
Info::
Page has 2112 words — good depth for search engines
Info::
Reading level: Fairly Difficult (grade 22)
2112 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 22

Text-to-HTML Ratio

6% text 94% HTML

28 KB / 501 KB

A+
Image SEO
86 images, 83 descriptive filenames
PASS
86 images, 83 descriptive filenames
Info::
3 image(s) have hash/generic filenames
Info::
4 image(s) missing alt text — see Accessibility tab
83 descriptive
3 hash-based
0 generic
86 total
FilenameQualityAltIssues
adv.gifdescriptive1
1dd0086f-e5c7-4591-bfbc-38af32a9eae9.jpghash1
Current: 1dd0086f-e5c7-4591-bfbc-38af32a9eae9.jpg
Suggested: mainpage.jpg
486def65-7ab7-44b1-a7f4-f3a139fe5bf2.jpghash1
Current: 486def65-7ab7-44b1-a7f4-f3a139fe5bf2.jpg
Suggested: mainpage.jpg
placeholder.gifdescriptive1
placeholder.gifdescriptive1
placeholder.gifdescriptive1
b37f3511-0c6e-4443-b894-2aab3a07a0b2.jfifhash1
Current: b37f3511-0c6e-4443-b894-2aab3a07a0b2.jfif
Suggested: mainpage.jfif

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
2 schema types detected
PASS

Rich result eligibility

WebSite Eligible

Sitelinks search box

Detected schema types

WebSite json-ld → Sitelinks search box
2/2 required · 0/1 recommended
Required fields (Google)
  • name — Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Add a SearchAction with target and query-input Enables the in-SERP search box
Google's spec for this type
NewsMediaOrganization json-ld
0/0 required

Adding these recommended fields improves chances of getting Sitelinks search box in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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