https://lastpass.com
SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
91
GRADE
A
FIX
0
REVIEW
1
PASS
5
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
75 PASS 1 REVIEW
BImage SEO117 images, 0 descriptive filenamesREVIEW
Image SEO
117 images, 0 descriptive filenames
117 images, 0 descriptive filenames
Warning::
100% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
0 descriptive
117 hash-based
0 generic
117 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| 7afd343f0230450f97897f44723ff515.svg | hash | ✓ | 1 |
Current: 7afd343f0230450f97897f44723ff515.svg Suggested: media.svg | |||
| 7a226bee88ba433288a210d2efc7c0bc.svg | hash | ✓ | 1 |
Current: 7a226bee88ba433288a210d2efc7c0bc.svg Suggested: media.svg | |||
| 4720d7adc6294ec0bad4417328ad10c8.svg | hash | ✓ | 1 |
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| 07bb195cb30d463db05550dda2f65a7e.svg | hash | ✓ | 1 |
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Current: 6d8a85cdc02d4b12bf0e545b7b5331ad.svg Suggested: media.svg | |||
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Current: 61bc0755bfb74ba98d7ab29055111fe2.png Suggested: media.png | |||
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Current: 6d8a85cdc02d4b12bf0e545b7b5331ad.svg Suggested: media.svg | |||
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Current: 355395c30a284becb81878bcee467769.svg Suggested: media.svg | |||
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Current: b511ffa58fe14333868f2bbb7b758d18.svg Suggested: media.svg | |||
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Current: af802c3853684a7291e4c2c05da47f13.svg Suggested: media.svg | |||
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Current: 1f23da193f0447af82a4e0179342eed4.svg Suggested: media.svg | |||
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Current: 26f066959bca4cc9add4dbb206d2962e.svg Suggested: media.svg | |||
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Current: cd544eef7ab649589bb42639e3302d68.svg Suggested: media.svg | |||
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Current: cd544eef7ab649589bb42639e3302d68.svg Suggested: media.svg | |||
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Current: cd544eef7ab649589bb42639e3302d68.svg Suggested: media.svg | |||
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See Accessibility tab for detailed alt text quality analysis.
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Why this matters
Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.
Source: Google Image SEO
A+Canonical URLProperly configuredPASS
Canonical URL
Properly configured
Properly configured
Info::
Canonical tag present
Got: https://www.lastpass.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://lastpass.com Canonical https://www.lastpass.com/ Match Self-referencing (correct)
AMeta TagsTitle: 78 charsPASS
Meta Tags
Title: 78 chars
Title: 78 chars
Info::
Page title is set
Got: #1 Password Manager & Vault App with Single-Sign On & MFA Solutions - LastPass
Warning::
Title is 78 characters — will be truncated in search results
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title
"#1 Password Manager & Vault App with Single-Sign On & MFA Solutions - LastPass"
78 characters Will truncate
Title: #1 Password Manager & Vault App with Single-Sign On & MFA Solutions - LastPass
H1: Get the power to secure passwordsmanage app accesstrack unapproved AIsign-in safer
Match: Very different
Robots: Indexable (no restrictions)
Alignment helps users confirm they've reached the right page.
Why this matters
Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.
Learn more ▾ ▴
Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.
Source: Google Search Central / on-page SEO
A+Content Depth3382 words, Very DifficultPASS
Content Depth
3382 words, Very Difficult
3382 words, Very Difficult
Info::
Page has 3382 words — good depth for search engines
Info::
Reading level: Very Difficult (grade 15)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 15
Text-to-HTML Ratio
8% text 92% HTML
22 KB / 272 KB
A+Internal Links254 internal, 55 externalPASS
Internal Links
254 internal, 55 external
254 internal, 55 external
Info::
254 internal links (82%)
Info::
99% of links use descriptive anchor text
Info::
Page has 309 links — consider reducing
Info::
254 internal / 55 external links
Link Distribution
82% internal (254) 18% external (55)
Anchor Text Quality
305 Descriptive 3 Generic 1 Empty
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | 11 | |
| 2 | https://lastpass.com/misc_download2.php | 7 |
| 3 | /resources/business-demos/registration | 7 |
| 4 | /contact-sales | 6 |
| 5 | /security | 6 |
| 6 | /trust-center | 6 |
| 7 | /products/business | 5 |
| 8 | /trial/premium | 5 |
| 9 | /partner/partner-locator | 5 |
| 10 | /resources | 5 |
Top External Domains
| Domain | Links |
|---|---|
| support.lastpass.com | 11 |
| www.lastpass.com | 8 |
| blog.lastpass.com | 6 |
| compliance.lastpass.com | 4 |
| community.lastpass.com | 4 |
| status.lastpass.com | 4 |
| www.g2.com | 3 |
| info.lastpass.com | 3 |
| partner.lastpass.com | 2 |
| www.youtube.com | 1 |
A+Schema Markup Audit3 schema types detectedPASS
Schema Markup Audit
3 schema types detected
Rich result eligibility
Organization Eligible
Organization knowledge panel
Organization Eligible
Organization knowledge panel
FAQPage Eligible
FAQ rich results
Detected schema types
Organization json-ld → Organization knowledge panel2/2 required · 4/4 recommended
Required fields (Google)
- name — Required for the knowledge panel
- url — Required for entity matching
Recommended fields
- logo — Strongly recommended — appears in the knowledge panel header
- sameAs — Connects the entity across the web
- contactPoint — Enables direct contact from the knowledge panel
- description — Used as the panel summary
Organization json-ld → Organization knowledge panel2/2 required · 4/4 recommended
Required fields (Google)
- name — Required for the knowledge panel
- url — Required for entity matching
Recommended fields
- logo — Strongly recommended — appears in the knowledge panel header
- sameAs — Connects the entity across the web
- contactPoint — Enables direct contact from the knowledge panel
- description — Used as the panel summary
FAQPage json-ld → FAQ rich results1/1 required
Required fields (Google)
- mainEntity — Required — without this the FAQ schema is invalid
Missing schema opportunities
- moderate
Review
Page has review markup or testimonials that could be marked up
Enables star-rating snippets in search
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.