Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

5 PASS 3 REVIEW 1 FIX

Image Optimization

Action

5 issues found across 13 images

FIX

5 issues found across 13 images

7 images significantly larger than display size

Resizing to display dimensions could save approximately 0 KB.

Got: ~0 KB wasted

11 below-fold images missing loading="lazy"

Lazy loading defers below-fold images, reducing initial page weight.

12 of 13 images use legacy formats

4 image(s) wider than 400px without srcset (no responsive serving)

These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://irp.cdn-website.com/0b919c02/dms3rep/multi/opt/Air-conditioning-units-office-building-1920w.webp, https://irp.cdn-website.com/0b919c02/dms3rep/multi/opt/what-is-the-most-energy-efficient-heating-system-1024x683-1920w.jpg, https://irp.cdn-website.com/0b919c02/dms3rep/multi/opt/homeguide-ac-contractor-installing-new-rheem-air-conditioning-system-1920w.jpg (+1 more).

7 image(s) rendered at a different aspect ratio than the source

The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://irp.cdn-website.com/0b919c02/dms3rep/multi/opt/LOGO-1920w.png, https://irp.cdn-website.com/0b919c02/dms3rep/multi/opt/Air-conditioning-units-office-building-1920w.webp, https://irp.cdn-website.com/0b919c02/dms3rep/multi/opt/what-is-the-most-energy-efficient-heating-system-1024x683-1920w.jpg (+4 more).

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Rich Results Eligibility

Action

No JSON-LD found -- no rich-result eligibility

REVIEW

No JSON-LD found -- no rich-result eligibility

No JSON-LD structured data on the page

No `<script type="application/ld+json">` blocks found. Without structured data, search engines fall back to inferring page meaning from raw HTML -- which works but doesn't unlock SERP features (rich snippets, knowledge panel, FAQ accordion, breadcrumb trail). Adding even basic JSON-LD (Organization for the site identity, BreadcrumbList for navigation context) is a low-effort SEO win.

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

67/100

Site name appears as

Page title	Dollar symbol within a circle with arrows, suggesting financial exchange or cycle.
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Links

34 links checked, 34 healthy, 0 broken

PASS

34 links checked, 34 healthy, 0 broken

34 of 34 links are healthy

34 total 33 healthy 1 redirects

Broken Links (1)

Status	URL	Found in	Error
403	https://www.yelp.com/biz/master-tech-mechanical-ra...	`<a>`	Forbidden

Redirects (1)

URL	Destination	Found in	Hops
https://cdn.tailwindcss.com	https://cdn.tailwindcss.com	`<script>`	0

200 https://d32hwlnfiv2gyn.cloudfront.net/sp-2.0.0-dm-0.1.min.js <script>

200 https://www.mastertechca.com/ <link>

200 https://irp.cdn-website.com/0b919c02/dms3rep/multi/LOGO.png <link>

200 https://irp.cdn-website.com/0b919c02/site_favicon_16_1762553... <link>

200 https://irp.cdn-website.com <link>

200 https://static.cdn-website.com <link>

200 https://irp.cdn-website.com/0b919c02/dms3rep/multi/opt/LOGO-... <img>

200 https://www.mastertechca.com/air-conditioning <a>

200 https://www.mastertechca.com/heating <a>

200 https://www.mastertechca.com/appliance-repair <a>

200 https://www.mastertechca.com/membership <a>

200 https://www.mastertechca.com/contact_us <a>

200 https://irp.cdn-website.com/0b919c02/dms3rep/multi/opt/Air-c... <img>

200 https://irp.cdn-website.com/0b919c02/dms3rep/multi/opt/what-... <img>

200 https://irp.cdn-website.com/0b919c02/dms3rep/multi/opt/homeg... <img>

200 https://irp.cdn-website.com/0b919c02/dms3rep/multi/opt/logo-... <img>

200 https://irp.cdn-website.com/0b919c02/dms3rep/multi/opt/logo+... <img>

200 https://irp.cdn-website.com/0b919c02/dms3rep/multi/opt/Scree... <img>

200 https://irp.cdn-website.com/0b919c02/dms3rep/multi/opt/credi... <img>

200 https://www.facebook.com/masterchca <a>

200 https://x.com/MasterTechMech1 <a>

200 https://irp.cdn-website.com/0b919c02/dms3rep/multi/opt/old-r... <img>

200 http://www.userfriendlymedia.com <a>

200 https://irp.cdn-website.com/fonts/css2?family=Roboto:ital,wg... <link>

200 https://static.cdn-website.com/mnlt/production/6862/_dm/s/rt... <link>

200 https://irp.cdn-website.com/WIDGET_CSS/e2dbc2c66c0326151df82... <link>

200 https://irp.cdn-website.com/0b919c02/files/0b919c02_withFlex... <link>

200 https://irp.cdn-website.com/0b919c02/files/0b919c02_home_wit... <link>

200 https://static.cdn-website.com/mnlt/production/6862/_dm/s/rt... <script>

200 https://irp.cdn-website.com/0b919c02/dms3rep/multi/opt/Logo-... <meta>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

www.mastertechca.com

Heating & Air Conditioning | Master Tech Mechanical

Master Tech Mechanical provides expert heating, air conditioning, & appliance repair services. Trust our experienced technicians for quality solutions.

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary
twitter:title — Heating & Air Conditioning | Master Tech Mechanical
twitter:description — Master Tech Mechanical provides expert heating, air conditioning, & appliance repair services. Trust our experienced ...
twitter:image — https://irp.cdn-website.com/0b919c02/dms3rep/multi/opt/Logo-1-1920w.jpg

WWW.MASTERTECHCA.COM

Heating & Air Conditioning | Master Tech Mechanical

Master Tech Mechanical provides expert heating, air conditioning, & appliance repair services. Trust our experienced technicians for quality solutions.

Preview quality · Facebook A · 85/100

og:title — Heating & Air Conditioning | Master Tech Mechanical
og:description — Master Tech Mechanical provides expert heating, air conditioning, & appliance repair services. Trust our experienced ...
og:image — https://irp.cdn-website.com/0b919c02/dms3rep/multi/opt/Logo-1-1920w.jpg
og:type — website
og:url — https://www.mastertechca.com/
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Heating & Air Conditioning | Master Tech Mechanical

www.mastertechca.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (151 chars / 150 max)

og:title — Heating & Air Conditioning | Master Tech Mechanical
og:description — Master Tech Mechanical provides expert heating, air conditioning, & appliance repair services. Trust our experienced ...
og:image — https://irp.cdn-website.com/0b919c02/dms3rep/multi/opt/Logo-1-1920w.jpg

Description will be truncated on LinkedIn (151 chars, max 150)
→ Tighten og:description to ≤150 characters

www.mastertechca.com

Heating & Air Conditioning | Master Tech Mechanical

Master Tech Mechanical provides expert heating, air conditioning, & appliance repair services. Trust our experienced technicians for quality solutions.

Preview quality · Slack A+ · 100/100

og:title — Heating & Air Conditioning | Master Tech Mechanical
og:description — Master Tech Mechanical provides expert heating, air conditioning, & appliance repair services. Trust our experienced ...
og:image — https://irp.cdn-website.com/0b919c02/dms3rep/multi/opt/Logo-1-1920w.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

A+

Open Graph / Twitter Card Depth

OG image dimensions and Twitter card configuration look healthy

PASS

OG image dimensions and Twitter card configuration look healthy

OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid

A+

Autoplay Media

No autoplay media on the page

PASS

No autoplay media on the page

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.