Skip to content
https://merkur.de

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
95
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

F

28/100

Site name appears as

Page titleNews aus Politik, Sport, für Verbraucher, der Welt und aus Bayern
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • No social share image — shared links render as bare URLs
  • og:image missing
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is long (77 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 77 chars Expected: 25–60 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 77 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

No image set

merkur.de

Merkur.de | News aus Politik, Sport, für Verbraucher, der Welt und aus Bayern

Aktuelle Nachrichten aus Bayern und der Welt – von Politik über Wirtschaft zu Verbraucher und Sport.

Preview quality · Twitter/X F · 15/100

Title will be truncated (78 chars / 70 max)

  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • Title will be truncated on Twitter/X (78 chars, max 70)

    → Shorten the title to ≤70 characters

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

MERKUR.DE

Merkur.de | News aus Politik, Sport, für Verbraucher, der Welt und aus Bayern

Aktuelle Nachrichten aus Bayern und der Welt – von Politik über Wirtschaft zu Verbraucher und Sport.

Preview quality · Facebook F · 45/100

Title will be truncated (78 chars / 60 max)

  • og:title — Merkur.de | News aus Politik, Sport, für Verbraucher, der Welt und aus Bayern
  • og:description — Aktuelle Nachrichten aus Bayern und der Welt – von Politik über Wirtschaft zu Verbraucher und Sport.
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://www.merkur.de/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Title will be truncated on Facebook (78 chars, max 60)

    → Shorten og:title to ≤60 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Merkur.de | News aus Politik, Sport, für Verbraucher, der Welt und aus Bayern

merkur.de

Preview quality · LinkedIn C · 65/100
  • og:title — Merkur.de | News aus Politik, Sport, für Verbraucher, der Welt und aus Bayern
  • og:description — Aktuelle Nachrichten aus Bayern und der Welt – von Politik über Wirtschaft zu Verbraucher und Sport.
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

merkur.de

Merkur.de | News aus Politik, Sport, für Verbraucher, der Welt und aus Bayern

Aktuelle Nachrichten aus Bayern und der Welt – von Politik über Wirtschaft zu Verbraucher und Sport.

Preview quality · Slack B · 80/100
  • og:title — Merkur.de | News aus Politik, Sport, für Verbraucher, der Welt und aus Bayern
  • og:description — Aktuelle Nachrichten aus Bayern und der Welt – von Politik über Wirtschaft zu Verbraucher und Sport.
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 51/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://www.merkur.de/",
  "name": "Münchner Merkur",
  "alternateName": [
    "merkur.de",
    "MM",
    "Merkur.de",
    "münchner merkur",
    "merkur online",
    "merkur"
  ],
  "description": "Merkur.de: Aus München in die Welt. Aktuelle Nachrichten rund um Politik, Wirtschaft, Unterhaltung und Sport.",
  "publisher": {
    "@type": "NewsMediaOrganization",
    "name": "Münchner Merkur",
    "legalName": "Münchener Zeitungs-Verlag GmbH & Co. KG",
    "alternateName": [
      "merkur.de",
      "MM",
      "Merkur.de",
      "münchner merkur",
      "merkur online",
      "merkur",
      "Merkur"
    ],
    "url": "https://www.merkur.de/",
    "logo": "https://idcdn.de/west/assets/merkur-de/img/logo.svg",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "Paul-Heyse-Str. 2-4",
      "addressLocality": "München",
      "addressRegion": "Bayern",
      "postalCode": "80336",
      "addressCountry": "DE"
    },
    "contactPoint": [
      {
        "@type": "ContactPoint",
        "contactType": "Press",
        "telephone": "+49 89 5306 0",
        "email": "info@merkur.de"
      }
    ],
    "sameAs": [
      "https://de.wikipedia.org/wiki/Münchner_Merkur",
      "https://www.wikidata.org/wiki/Q895736",
      "https://www.facebook.com/merkuronline/?locale=de_DE",
      "https://www.instagram.com/merkur.de/?hl=de",
      "https://x.com/merkurstadt",
      "https://www.youtube.com/@merkuronline/"
    ]
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback