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https://merkur.de

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
91
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.merkur.de/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://merkur.de Canonical https://www.merkur.de/ Match Self-referencing (correct) Target 200 ✓
A
Meta Tags
Title: 78 chars
PASS
Title: 78 chars
Info::
Page title is set
Got: Merkur.de | News aus Politik, Sport, für Verbraucher, der Welt und aus Bayern
Warning::
Title is 78 characters — will be truncated in search results
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Merkur.de | News aus Politik, Sport, für Verbraucher, der Welt und aus Bayern"

78 characters Will truncate
Title: Merkur.de | News aus Politik, Sport, für Verbraucher, der Welt und aus Bayern
H1: Nachrichten von Merkur.de
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
4503 words, Very Difficult
PASS
4503 words, Very Difficult
Info::
Page has 4503 words — good depth for search engines
Info::
Text-to-HTML ratio is 5%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 21)
4503 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 21

Text-to-HTML Ratio

5% text 95% HTML

34 KB / 721 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
18 images, 12 descriptive filenames
PASS
18 images, 12 descriptive filenames
Info::
6 image(s) have hash/generic filenames
Info::
2 image(s) missing alt text — see Accessibility tab
12 descriptive
0 hash-based
6 generic
18 total
FilenameQualityAltIssues
.generic1
.generic1
.generic1
.generic1
igeneric2
igeneric2

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
1 schema types detected
PASS

Rich result eligibility

WebSite Eligible

Sitelinks search box

Detected schema types

WebSite json-ld → Sitelinks search box
2/2 required · 0/1 recommended
Required fields (Google)
  • name — Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Add a SearchAction with target and query-input Enables the in-SERP search box
Google's spec for this type

Missing schema opportunities

  • easy

    FAQPage

    Page has Q&A-style content (questions in headings) that could be marked up as FAQPage

    FAQ rich results take 2-3× more SERP real estate

Adding these recommended fields improves chances of getting Sitelinks search box in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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