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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
84
GRADE
B
FIX
1
REVIEW
4
PASS
4
INFO
0
Checks
9
4 PASS 4 REVIEW 1 FIX
F
Image Optimization
Action
5 issues found across 127 images
FIX
5 issues found across 127 images
Warning::
36 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
19 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
105 of 127 images use legacy formats
Warning::
2 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Info::
1 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://www.morrisandking.com/cdn/shop/files/MTMbanner-3.png?v=1791588335&width=800.
C
Structured Data
Action
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #2
JSON parse error: json: cannot unmarshal array into Go value of type map[string]interface {}
Info::
2 JSON-LD blocks found

JSON parse error: json: cannot unmarshal array into Go value of type map[string]interface {}

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : BreadcrumbList
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://www.morrisandking.com"
    }
  ]
}
Block 2 : WebSite
0 properties Invalid
Invalid JSON: json: cannot unmarshal array into Go value of type map[string]interface {}
[
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "name": "Morris and King",
    "url": "https:\/\/www.morrisandking.com",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https:\/\/www.morrisandking.com\/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Morris and King",
    "url": "https:\/\/www.morrisandking.com"
  }
]
B
Autoplay Media
2 autoplay media element(s) -- all muted
REVIEW
2 autoplay media element(s) -- all muted
Info::
2 autoplay media element(s) on page (muted)
Autoplay video transfers bytes whether the user engages or not -- a sustainability concern even when muted. Consider replacing with a static poster image and a click-to-play overlay; the user opts in to the bandwidth cost.
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

62/100

Site name appears as

Page titleMorris & King
og:site_nameMorris and King
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: http://www.morrisandking.com/cdn/shop/files/Sweater1_035d0dce-0d4c-48df-b6ad-92278f647be8.png?v=1787676276&width=2048
Info::
og:title is short (13 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 13 chars Expected: 25–60 chars
Info::
og:description is long (247 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 247 chars Expected: 55–200 chars
URL: http://www.morrisandking.com/cdn/shop/files/Sweater1_035d0dce-0d4c-48df-b6ad-92278f647be8.png?v=1787676276&width=2048

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 13 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 247 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

www.morrisandking.com

Morris & King

Fall Winter ‘26 🚩 Harrington Jackets, Navy Blazers, Traditional OCBDs, Scottish Shetland Wool Sweaters, Leather Belts & Sterling Buckles, Lacoste Classics, and much more... Morris & King is a small, family owned business located in Charleston, SC.

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (252 chars / 200 max)

  • twitter:card — summary
  • twitter:title — Morris & King
  • twitter:description — Fall Winter ‘26 🚩 Harrington Jackets, Navy Blazers, Traditional OCBDs, Scottish Shetland Wool Sweaters, Leather Belts...
  • twitter:image — https://www.morrisandking.com/cdn/shop/files/Sweater1_035d0dce-0d4c-48df-b6ad-92278f647be8.png?crop=center&height=120...

  • Description will be truncated on Twitter/X (252 chars, max 200)

    → Tighten the description to ≤200 characters

WWW.MORRISANDKING.COM

Morris & King

Fall Winter ‘26 🚩 Harrington Jackets, Navy Blazers, Traditional OCBDs, Scottish Shetland Wool Sweaters, Leather Belts & Sterling Buckles, Lacoste Classics, and much more... Morris & King is a small, family owned business located in Charleston, SC.

Preview quality · Facebook A+ · 95/100

Description will be truncated (252 chars / 155 max)

  • og:title — Morris & King
  • og:description — Fall Winter ‘26 🚩 Harrington Jackets, Navy Blazers, Traditional OCBDs, Scottish Shetland Wool Sweaters, Leather Belts...
  • og:image — http://www.morrisandking.com/cdn/shop/files/Sweater1_035d0dce-0d4c-48df-b6ad-92278f647be8.png?v=1787676276&width=2048
  • og:type — website
  • og:url — https://www.morrisandking.com/
  • og:site_name — Morris and King

  • Description will be truncated on Facebook (252 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (1080×1350)

    → Upload an image ≥1200×630 for the large preview card

Morris & King

www.morrisandking.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (252 chars / 150 max)

  • og:title — Morris & King
  • og:description — Fall Winter ‘26 🚩 Harrington Jackets, Navy Blazers, Traditional OCBDs, Scottish Shetland Wool Sweaters, Leather Belts...
  • og:image — http://www.morrisandking.com/cdn/shop/files/Sweater1_035d0dce-0d4c-48df-b6ad-92278f647be8.png?v=1787676276&width=2048

  • Description will be truncated on LinkedIn (252 chars, max 150)

    → Tighten og:description to ≤150 characters

www.morrisandking.com

Morris & King

Fall Winter ‘26 🚩 Harrington Jackets, Navy Blazers, Traditional OCBDs, Scottish Shetland Wool Sweaters, Leather Belts & Sterling Buckles, Lacoste Classics, and much more... Morris & King is a small, family owned business located in Charleston, SC.

Preview quality · Slack A+ · 100/100
  • og:title — Morris & King
  • og:description — Fall Winter ‘26 🚩 Harrington Jackets, Navy Blazers, Traditional OCBDs, Scottish Shetland Wool Sweaters, Leather Belts...
  • og:image — http://www.morrisandking.com/cdn/shop/files/Sweater1_035d0dce-0d4c-48df-b6ad-92278f647be8.png?v=1787676276&width=2048

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A
Open Graph / Twitter Card Depth
1 OG/Twitter depth issue(s) detected
PASS
1 OG/Twitter depth issue(s) detected
Info::
og:image aspect ratio 0.80:1 (1080×1350) is outside Facebook's recommended ~1.91:1
Facebook's recommended OG image is 1200×630 (1.91:1 aspect ratio). The declared dimensions 1080×1350 give a ratio of 0.80:1, which Facebook will crop center-to-fit; the result often clips important content from the top/bottom or sides. Use a wider/taller image close to 1.91:1, or accept the cropping consequences.
Got: 0.80:1 (1080×1350)
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 1 schema type(s)
PASS
2 JSON-LD block(s) declaring 1 schema type(s)
Info::
1 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): BreadcrumbList Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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