https://www.morrisandking.com
SEO
· 14 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
92
GRADE
A
FIX
0
REVIEW
2
PASS
11
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
1411 PASS 2 REVIEW
BCanonical URLMinor issuesREVIEW
Canonical URL
Minor issues
Minor issues
Info::
Canonical tag present
Got: https://www.morrisandking.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Critical::
Canonical target returns 429
Search engines cannot follow this canonical, effectively orphaning this page.
Canonical URL Problem
Page URL https://www.morrisandking.com Canonical https://www.morrisandking.com/ Match Self-referencing (correct) Target 429
Search engines cannot follow this canonical, effectively orphaning this page.
Why this matters
Canonical URL returns a non-200 status — Google can't follow the canonical to confirm the relationship.
Source: Google Search Central
CSitemap FreshnessActionSitemap exists but no <lastmod> entriesREVIEW
Sitemap Freshness
ActionSitemap exists but no <lastmod> entries
Sitemap exists but no <lastmod> entries
Info::
Sitemap has no <lastmod> entries
Without lastmod, Google can't tell which URLs have changed since the last crawl -- it falls back to crawling everything periodically. Adding lastmod (date or ISO 8601 timestamp) on each <url> entry signals freshness so the crawler prioritizes recently-modified pages.
AMeta TagsTitle: 13 charsPASS
Meta Tags
Title: 13 chars
Title: 13 chars
Info::
Page title is set
Got: Morris & King
Warning::
Title is only 13 characters — consider expanding
Info::
Meta description is 252 characters — truncated on mobile (~160 char limit)
Info::
Title and H1 are well-aligned
Title
"Morris & King"
13 characters Too short
Title: Morris & King
H1: Morris and King
Match: Similar ✓
Robots: Indexable (no restrictions)
A+Title Style DepthTitle style is clean -- consistent separator, no stale year, no keyword stuffingPASS
Title Style Depth
Title style is clean -- consistent separator, no stale year, no keyword stuffing
Title style is clean -- consistent separator, no stale year, no keyword stuffing
Info::
Title style is clean
AContent Depth1816 words, StandardPASS
Content Depth
1816 words, Standard
1816 words, Standard
Info::
Page has 1816 words — good depth for search engines
Info::
Text-to-HTML ratio is 2%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Standard (grade 9)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 9
Text-to-HTML Ratio
2% text 98% HTML
11 KB / 476 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Why this matters
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
A+Internal Links422 internal, 26 externalPASS
Internal Links
422 internal, 26 external
422 internal, 26 external
Info::
422 internal links (94%)
Info::
100% of links use descriptive anchor text
Info::
Page has 448 links — consider reducing
Info::
422 internal / 26 external links
Link Distribution
94% internal (422) 6% external (26)
Anchor Text Quality
448 Descriptive
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | /collections/vendors?q=Morris%20%26%20King | 27 |
| 2 | /collections/vendors?q=Sea%20Island | 12 |
| 3 | /collections/lacoste | 11 |
| 4 | /collections/vendors?q=Morris%20and%20King | 9 |
| 5 | /collections/made-to-order | 5 |
| 6 | /collections/home-goods | 5 |
| 7 | /collections/quaker-marine-supply | 5 |
| 8 | /collections/clothing | 4 |
| 9 | /collections/heritage-inc | 4 |
| 10 | /collections/books | 4 |
Top External Domains
| Domain | Links |
|---|---|
| www.instagram.com | 25 |
| www.facebook.com | 1 |
A+Image SEO127 images, 102 descriptive filenamesPASS
Image SEO
127 images, 102 descriptive filenames
127 images, 102 descriptive filenames
Info::
25 image(s) have hash/generic filenames
Info::
2 image(s) missing alt text — see Accessibility tab
102 descriptive
22 hash-based
3 generic
127 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| c49762458dca4ca09da713e28620548d.thumbnail.0000000000_400x.jpg | descriptive | ✗ | 1 |
| 640fde1999c14bbbaf8335880c1a416b.thumbnail.0000000000_400x.jpg | descriptive | ✗ | 1 |
| 1063.png | generic | ✓ | 1 |
Current: 1063.png Suggested: files.png | |||
| 391_7c6d8730-a1a8-4897-a47f-483a658c9062.png | generic | ✓ | 1 |
Current: 391_7c6d8730-a1a8-4897-a47f-483a658c9062.png Suggested: files.png | |||
| 123.png | generic | ✓ | 1 |
Current: 123.png Suggested: files.png | |||
| 54f579397623bb1ad0cd4fcec11773e8dd633821.webp | hash | ✓ | 1 |
Current: 54f579397623bb1ad0cd4fcec11773e8dd633821.webp Suggested: instagenie.webp | |||
| ab36ab15f32982594507c30ea86e30a79557c11a.webp | hash | ✓ | 1 |
Current: ab36ab15f32982594507c30ea86e30a79557c11a.webp Suggested: instagenie.webp | |||
| c53b09c0c812d6c6eeafb5267bbecf62037fc5e7.webp | hash | ✓ | 1 |
Current: c53b09c0c812d6c6eeafb5267bbecf62037fc5e7.webp Suggested: instagenie.webp | |||
| 054fb8b9360dcb5cf74af6f8ab6cbcfebc3e9e4b.webp | hash | ✓ | 1 |
Current: 054fb8b9360dcb5cf74af6f8ab6cbcfebc3e9e4b.webp Suggested: instagenie.webp | |||
| bfb588e01c225152296f2187b831f07fc2dac5a4.webp | hash | ✓ | 1 |
Current: bfb588e01c225152296f2187b831f07fc2dac5a4.webp Suggested: instagenie.webp | |||
| 7f11596f1819b235171efbc26865eab513feb383.webp | hash | ✓ | 1 |
Current: 7f11596f1819b235171efbc26865eab513feb383.webp Suggested: instagenie.webp | |||
| 663b53dbc66073d373057e43f866d6c9cb01d538.webp | hash | ✓ | 1 |
Current: 663b53dbc66073d373057e43f866d6c9cb01d538.webp Suggested: instagenie.webp | |||
| 827ac3eb7ad6b8d8039c2d9c8b9f7f9942ba5272.webp | hash | ✓ | 1 |
Current: 827ac3eb7ad6b8d8039c2d9c8b9f7f9942ba5272.webp Suggested: instagenie.webp | |||
| 5d9bd57117cc32fed17d4f533cdbacb001f807ab.webp | hash | ✓ | 1 |
Current: 5d9bd57117cc32fed17d4f533cdbacb001f807ab.webp Suggested: instagenie.webp | |||
| 9aeb49ca4eadf9b64aaddbc6000229d8e342329d.webp | hash | ✓ | 1 |
Current: 9aeb49ca4eadf9b64aaddbc6000229d8e342329d.webp Suggested: instagenie.webp | |||
| 69732c7b7aa40859564f42c9dd7896dd8c8418a8.webp | hash | ✓ | 1 |
Current: 69732c7b7aa40859564f42c9dd7896dd8c8418a8.webp Suggested: instagenie.webp | |||
| 7d2184d29f676abf79ee6db65cdeb62d73ffe496.webp | hash | ✓ | 1 |
Current: 7d2184d29f676abf79ee6db65cdeb62d73ffe496.webp Suggested: instagenie.webp | |||
| 54f579397623bb1ad0cd4fcec11773e8dd633821.webp | hash | ✓ | 1 |
Current: 54f579397623bb1ad0cd4fcec11773e8dd633821.webp Suggested: instagenie.webp | |||
| ab36ab15f32982594507c30ea86e30a79557c11a.webp | hash | ✓ | 1 |
Current: ab36ab15f32982594507c30ea86e30a79557c11a.webp Suggested: instagenie.webp | |||
| c53b09c0c812d6c6eeafb5267bbecf62037fc5e7.webp | hash | ✓ | 1 |
Current: c53b09c0c812d6c6eeafb5267bbecf62037fc5e7.webp Suggested: instagenie.webp | |||
| bfb588e01c225152296f2187b831f07fc2dac5a4.webp | hash | ✓ | 1 |
Current: bfb588e01c225152296f2187b831f07fc2dac5a4.webp Suggested: instagenie.webp | |||
| 7f11596f1819b235171efbc26865eab513feb383.webp | hash | ✓ | 1 |
Current: 7f11596f1819b235171efbc26865eab513feb383.webp Suggested: instagenie.webp | |||
| 663b53dbc66073d373057e43f866d6c9cb01d538.webp | hash | ✓ | 1 |
Current: 663b53dbc66073d373057e43f866d6c9cb01d538.webp Suggested: instagenie.webp | |||
| 5d9bd57117cc32fed17d4f533cdbacb001f807ab.webp | hash | ✓ | 1 |
Current: 5d9bd57117cc32fed17d4f533cdbacb001f807ab.webp Suggested: instagenie.webp | |||
| 9aeb49ca4eadf9b64aaddbc6000229d8e342329d.webp | hash | ✓ | 1 |
Current: 9aeb49ca4eadf9b64aaddbc6000229d8e342329d.webp Suggested: instagenie.webp | |||
| 69732c7b7aa40859564f42c9dd7896dd8c8418a8.webp | hash | ✓ | 1 |
Current: 69732c7b7aa40859564f42c9dd7896dd8c8418a8.webp Suggested: instagenie.webp | |||
| 7d2184d29f676abf79ee6db65cdeb62d73ffe496.webp | hash | ✓ | 1 |
Current: 7d2184d29f676abf79ee6db65cdeb62d73ffe496.webp Suggested: instagenie.webp | |||
See Accessibility tab for detailed alt text quality analysis.
A+Hreflang URL QualityNo hreflang tags on the pagePASS
Hreflang URL Quality
No hreflang tags on the page
No hreflang tags on the page
Info::
No hreflang tags on the page
A+Hreflang CompletenessNo hreflang tags on this page -- check is N/A (single-language site or unannotated)PASS
Hreflang Completeness
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
Info::
No hreflang tags found -- completeness check is N/A
A+Sitemap × Robots ConsistencyNo sitemap-vs-robots conflicts detectedPASS
Sitemap × Robots Consistency
No sitemap-vs-robots conflicts detected
No sitemap-vs-robots conflicts detected
Info::
Sitemap URLs are not blocked by robots.txt
A+Sitemap HygieneSitemap structure / size look healthy (6 URLs, 997 bytes)PASS
Sitemap Hygiene
Sitemap structure / size look healthy (6 URLs, 997 bytes)
Sitemap structure / size look healthy (6 URLs, 997 bytes)
Info::
Sitemap structure / size look healthy (6 URLs)
A+Markup QualityNo markup-quality issues detectedPASS
Markup Quality
No markup-quality issues detected
No markup-quality issues detected
Info::
No markup-quality issues detected
A+Schema Markup Audit3 schema types detectedPASS
Schema Markup Audit
3 schema types detected
Rich result eligibility
BreadcrumbList Eligible
Breadcrumb trail
WebSite Eligible
Sitelinks search box
Organization Eligible
Organization knowledge panel
Detected schema types
BreadcrumbList json-ld → Breadcrumb trail1/1 required
Required fields (Google)
- itemListElement — Required — the breadcrumb chain renders nothing without this
WebSite json-ld → Sitelinks search box2/2 required · 1/1 recommended
Required fields (Google)
- name — Required for the sitelinks search box
- url — Required to anchor the search box to your domain
Recommended fields
- potentialAction — Enables the in-SERP search box
Organization json-ld → Organization knowledge panel2/2 required · 0/4 recommended
Required fields (Google)
- name — Required for the knowledge panel
- url — Required for entity matching
Recommended fields
- logo — Add a logo URL (square, ≥112px) Strongly recommended — appears in the knowledge panel header
- sameAs — Add sameAs URLs for social profiles Connects the entity across the web
- contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
- description — Add an organization description Used as the panel summary
Missing schema opportunities
- moderate
VideoObject
Page embeds video content that could be marked up as VideoObject
Videos appear in the video carousel and have a thumbnail badge
Adding these recommended fields improves chances of getting Organization knowledge panel in search results.
Why this matters
Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).
Source: Google Search Central
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.