Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
F
38/100
Site name appears as
| Page title | Your Future. Our Focus. | |
| og:site_name | Northern Illinois University | |
| twitter:site | — | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
0/15Social share image
14/20og:image set; twitter:image missing
Meta completeness
14/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- No favicon link tags detected — browsers fall back to the generic globe
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
CLinksAction152 links checked, 147 healthy, 5 brokenREVIEW
Broken Links (6)
| Status | URL | Found in | Error |
|---|---|---|---|
| ERR | https://anywhereapps.niu.edu | <a> | Get "https://anywhereapps.niu.edu": cont... |
| ERR | https://anywhereapps.niu.edu/ | <a> | Get "https://anywhereapps.niu.edu/": con... |
| ERR | https://calendar.niu.edu/event/legacies-on-display... | <a> | Get "https://calendar.niu.edu/event/lega... |
| 999 | https://www.linkedin.com/school/northern-illinois-... | <a> | HTTP 999 |
| 404 | https://www.niu.edu/_internal/171024-out-of-state-... | <meta> | Not Found |
| 403 | https://kit.fontawesome.com/42c4cdf78c.js | <script> | Forbidden |
Redirects (7)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://www.niu.edu | https://www.niu.edu | <a> | 0 |
| https://go.niu.edu/get-involved | https://go.niu.edu/get-involved | <a> | 0 |
| https://niu.qualtrics.com | https://niu.qualtrics.com | <a> | 0 |
| https://password.niu.edu | https://password.niu.edu | <a> | 0 |
| https://niu.qualtrics.com/ | https://niu.qualtrics.com/ | <a> | 0 |
| https://password.niu.edu/ | https://password.niu.edu/ | <a> | 0 |
| https://www.snapchat.com/add/huskiesofni... | https://www.snapchat.com/add/huskiesofni... | <a> | 0 |
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://www.niu.edu/_internal/171024-out-of-state-tuition.jpgThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
niu.edu
Northern Illinois University - Your Future. Our Focus.
An education at NIU is more than just an academic degree. NIU opens the doors to career success, critical thinking, and lifelong learning. Find out how to apply today.
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
NIU.EDU
Northern Illinois University - Your Future. Our Focus.
An education at NIU is more than just an academic degree. NIU opens the doors to career success, critical thinking, and lifelong learning. Find out how to apply today.
Description will be truncated (167 chars / 155 max)
- og:title — Northern Illinois University - Your Future. Our Focus.
- og:description — An education at NIU is more than just an academic degree. NIU opens the doors to career success, critical thinking, a...
- og:image — https://www.niu.edu/_internal/171024-out-of-state-tuition.jpg
- og:type — website
- og:url — https://www.niu.edu
- og:site_name — Northern Illinois University
Description will be truncated on Facebook (167 chars, max 155)
→ Tighten og:description to ≤155 characters
Northern Illinois University - Your Future. Our Focus.
niu.edu
Description will be truncated (167 chars / 150 max)
- og:title — Northern Illinois University - Your Future. Our Focus.
- og:description — An education at NIU is more than just an academic degree. NIU opens the doors to career success, critical thinking, a...
- og:image — https://www.niu.edu/_internal/171024-out-of-state-tuition.jpg
Description will be truncated on LinkedIn (167 chars, max 150)
→ Tighten og:description to ≤150 characters
niu.edu
Northern Illinois University - Your Future. Our Focus.
An education at NIU is more than just an academic degree. NIU opens the doors to career success, critical thinking, and lifelong learning. Find out how to apply today.
- og:title — Northern Illinois University - Your Future. Our Focus.
- og:description — An education at NIU is more than just an academic degree. NIU opens the doors to career success, critical thinking, a...
- og:image — https://www.niu.edu/_internal/171024-out-of-state-tuition.jpg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths