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https://niu.edu

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
96
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.niu.edu/index.shtml
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://niu.edu Canonical https://www.niu.edu/index.shtml Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Northern Illinois University | Your Future. Our Focus.
Info::
Title length (54 chars) is optimal
Info::
Title and H1 are well-aligned
Title

"Northern Illinois University | Your Future. Our Focus."

54 characters Optimal ✓
Title: Northern Illinois University | Your Future. Our Focus.
H1: Your Future. Our Focus.
Match: Similar ✓
Robots: Indexable (no restrictions)
A
Content Depth
1000 words, Difficult
PASS
1000 words, Difficult
Info::
Page has 1000 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 14)
1000 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 14

Text-to-HTML Ratio

1% text 99% HTML

6 KB / 736 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
18 images, 13 descriptive filenames
PASS
18 images, 13 descriptive filenames
Info::
5 image(s) have hash/generic filenames
13 descriptive
5 hash-based
0 generic
18 total
FilenameQualityAltIssues
a6f88607d222295358279bd36074105fa4e45250.jpghash✓1
Current: a6f88607d222295358279bd36074105fa4e45250.jpg
Suggested: square300.jpg
3b92d10c2f1ae5a3e8c7bed14bad51cf65e3e63a.jpghash✓1
Current: 3b92d10c2f1ae5a3e8c7bed14bad51cf65e3e63a.jpg
Suggested: square300.jpg
bbd4fbb7b893d5b7145b394be0c4e27aba5c513a.jpghash✓1
Current: bbd4fbb7b893d5b7145b394be0c4e27aba5c513a.jpg
Suggested: square300.jpg
3baabbe4bf7cb5df66eeb8874d43dc056017f143.jpghash✓1
Current: 3baabbe4bf7cb5df66eeb8874d43dc056017f143.jpg
Suggested: square300.jpg
3d427d24bfee89b67e0c46b1d4efd3e0cd49a107.jpghash✓1
Current: 3d427d24bfee89b67e0c46b1d4efd3e0cd49a107.jpg
Suggested: square300.jpg

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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