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https://nzz.ch

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

53/100

Site name appears as

Page titleNeue Zürcher Zeitung | Aktuelle News, Hintergründe & mehr
og:site_nameNeue Zürcher Zeitung
twitter:site@NZZ
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.nzz.ch/nzz-fb.png
Info::
og:title is long (63 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 63 chars Expected: 25–60 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://www.nzz.ch/nzz-fb.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 63 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

nzz.ch

NZZ – Neue Zürcher Zeitung | Aktuelle News, Hintergründe & mehr

NZZ Nachrichten, Hintergründe, Meinungen aus der Schweiz, International, Sport, Digital, Wirtschaft, Auto & mehr. Fundierte Berichterstattung rund um die Uhr.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

NZZ.CH

NZZ – Neue Zürcher Zeitung | Aktuelle News, Hintergründe & mehr

NZZ Nachrichten, Hintergründe, Meinungen aus der Schweiz, International, Sport, Digital, Wirtschaft, Auto & mehr. Fundierte Berichterstattung rund um die Uhr.

Preview quality · Facebook A · 90/100

Title will be truncated (67 chars / 60 max)

Description will be truncated (159 chars / 155 max)

  • og:title — NZZ – Neue Zürcher Zeitung | Aktuelle News, Hintergründe & mehr
  • og:description — NZZ Nachrichten, Hintergründe, Meinungen aus der Schweiz, International, Sport, Digital, Wirtschaft, Auto & mehr. Fun...
  • og:image — https://www.nzz.ch/nzz-fb.png
  • og:type — website
  • og:url — https://www.nzz.ch
  • og:site_name — Neue Zürcher Zeitung

  • Title will be truncated on Facebook (67 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (159 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (900×506)

    → Upload an image ≥1200×630 for the large preview card

NZZ – Neue Zürcher Zeitung | Aktuelle News, Hintergründe & mehr

nzz.ch

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (159 chars / 150 max)

  • og:title — NZZ – Neue Zürcher Zeitung | Aktuelle News, Hintergründe & mehr
  • og:description — NZZ Nachrichten, Hintergründe, Meinungen aus der Schweiz, International, Sport, Digital, Wirtschaft, Auto & mehr. Fun...
  • og:image — https://www.nzz.ch/nzz-fb.png

  • Description will be truncated on LinkedIn (159 chars, max 150)

    → Tighten og:description to ≤150 characters

nzz.ch

NZZ – Neue Zürcher Zeitung | Aktuelle News, Hintergründe & mehr

NZZ Nachrichten, Hintergründe, Meinungen aus der Schweiz, International, Sport, Digital, Wirtschaft, Auto & mehr. Fundierte Berichterstattung rund um die Uhr.

Preview quality · Slack A+ · 100/100
  • og:title — NZZ – Neue Zürcher Zeitung | Aktuelle News, Hintergründe & mehr
  • og:description — NZZ Nachrichten, Hintergründe, Meinungen aus der Schweiz, International, Sport, Digital, Wirtschaft, Auto & mehr. Fun...
  • og:image — https://www.nzz.ch/nzz-fb.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 83/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "NewsMediaOrganization" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : BreadcrumbList
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Startseite",
      "item": "/"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Startseite",
      "item": "/startseite"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "name": "NZZ – Neue Zürcher Zeitung | Aktuelle News, Hintergründe & mehr"
    }
  ]
}
Block 2 : NewsMediaOrganization
9 properties Valid
{
  "@context": "http://schema.org",
  "@type": "NewsMediaOrganization",
  "name": "Neue Zürcher Zeitung",
  "url": "https://www.nzz.ch",
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.nzz.ch/logo.png",
    "width": 413,
    "height": 60
  },
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "telephone": "+41-44-2581000",
      "contactType": "customer service"
    }
  ],
  "sameAs": [
    "https://www.facebook.com/nzz",
    "https://www.twitter.com/nzz",
    "https://www.youtube.com/channel/UCK1aTcR0AckQRLTlK0c4fuQ",
    "https://www.linkedin.com/company/neue-zurcher-zeitung",
    "https://www.instagram.com/nzz/",
    "https://de.wikipedia.org/wiki/Neue_Z%C3%BCrcher_Zeitung",
    "https://www.wikidata.org/wiki/Q658945",
    "https://plus.google.com/+nzz/",
    "http://www.freebase.com/m/041b43"
  ],
  "masthead": "https://www.nzz.ch/impressum/impressum-ld.148422",
  "foundingDate": "1780"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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