https://nzz.ch
SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
91
GRADE
A
FIX
0
REVIEW
1
PASS
5
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
75 PASS 1 REVIEW
BImage SEO75 images, 3 descriptive filenamesREVIEW
Image SEO
75 images, 3 descriptive filenames
75 images, 3 descriptive filenames
Warning::
96% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
3 descriptive
72 hash-based
0 generic
75 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| 1bed2bcf-5725-432b-96da-0ec2b1a0b4d8.jpg | hash | ✓ | 1 |
| 09e7b5d8-7d89-4084-a08f-f3b5f3dbbc4d.jpg | hash | ✓ | 1 |
| 31166787-92b8-4c7c-93ba-f89ad691ab7e.jpg | hash | ✓ | 1 |
| f54a56b5-0af9-4053-8c04-694ddf81353c.png | hash | ✓ | 1 |
| 567bf94f-2143-416f-aa18-af61aa443eaa.jpg | hash | ✓ | 1 |
| 8d91ff98-f3a9-4eea-9b79-bcd2200e540b.jpg | hash | ✓ | 1 |
| f63ea85b-54d2-4a13-bcce-9815444bae70.jpg | hash | ✓ | 1 |
| 3fe0ff5a-be66-49a2-a73b-7447ca24be1a.jpg | hash | ✓ | 1 |
| a1e9cdac-c80d-4d82-8e8e-63fa2fc2b5b8.jpg | hash | ✓ | 1 |
| 04219520-855a-4e48-ad80-b130dc54a1e9.jpg | hash | ✓ | 1 |
| 96c4fad0-9d9b-4e67-9830-777fade07e3b.jpg | hash | ✓ | 1 |
| d390e5f1-0f95-4a79-a859-ecfbb74659a1.jpg | hash | ✓ | 1 |
| 570949d9-185f-49fa-8a18-4d782a3a8842.jpg | hash | ✓ | 1 |
| 4a9ad932-06aa-4ee6-a6f7-864e98b72640.png | hash | ✓ | 1 |
| abe28785-a219-4d9f-8837-54cc3698de3b.jpg | hash | ✓ | 1 |
| 3a371ded-ec64-4abd-b5e5-8dae568d67e4.jpg | hash | ✓ | 1 |
| 3b19ffd0-41fc-470d-ba62-9cdf4f316c22.jpg | hash | ✓ | 1 |
| c2216812-cc68-4cbb-93a7-cf77bddf76b0.jpeg | hash | ✓ | 1 |
| 63a15e28-998d-4b21-b090-9a886ad33609.jpeg | hash | ✓ | 1 |
| 3e64041b-dff8-4698-a393-c6a84fd0ca6f.jpg | hash | ✓ | 1 |
| ac641b86-fcb1-4743-9917-5d4474013aaf.jpg | hash | ✓ | 1 |
| 99438b99-f203-4aec-a08b-05159a2711ac.jpg | hash | ✓ | 1 |
| 2d327f44-074d-4577-a53f-4913504665f9.jpg | hash | ✓ | 1 |
| 12d7dab6-c0cd-4722-a463-d8cc7c14d74f.png | hash | ✓ | 1 |
| 72bae88a-a459-4b43-a7fa-54f36bbf6a18.jpg | hash | ✓ | 1 |
| 54c024c3-c5c2-4a10-8099-f30323f0f636.jpg | hash | ✓ | 1 |
| fc842dea-41da-420d-8856-895bd81a0746.jpg | hash | ✓ | 1 |
| 1a719510-cc5b-4e52-81a8-2aa735e11f85.jpg | hash | ✓ | 1 |
| 584a4df9-4477-431e-b35f-4331d803f0f7.jpg | hash | ✓ | 1 |
| 04189d38-aee2-4740-8611-082c110a5b57.jpg | hash | ✓ | 1 |
| b86ea3b6-8cab-49a1-b5aa-fa48915dcda5.jpg | hash | ✓ | 1 |
| f3d7ee71-e3f8-451e-a18c-5ed70c41d9c3.jpg | hash | ✓ | 1 |
| a18e8ea2-6881-4b9e-a8cb-d63e76d1106a.jpg | hash | ✓ | 1 |
| 3c5e29b3-fc5f-46a2-b604-e6e0fff4e901.jpg | hash | ✓ | 1 |
| f74d25a7-b43c-4a7c-b238-e797618c02e0.jpg | hash | ✓ | 1 |
| 6eb8b3d9-b95e-4e87-a911-c7a96d37c2f3.jpg | hash | ✓ | 1 |
| a9b1d954-e0e2-4a3f-81b3-4cf22cb8692e.png | hash | ✓ | 1 |
| 2c002991-68b5-4889-ab98-797a16a4e487.png | hash | ✓ | 1 |
| 59cf68a9-168e-484e-818a-fe286c486dc9.png | hash | ✓ | 1 |
| 32dce22c-5801-4b24-8774-9bd41daa6d2b.jpeg | hash | ✓ | 1 |
| b6be8592-31cf-4a48-b022-81e3c315218a.jpeg | hash | ✓ | 1 |
| 0c27c5b3-7356-4a0b-b1eb-9f8a508bae31.jpg | hash | ✓ | 1 |
| da505cf8-75b9-421a-b1c1-b04f1fde5265.png | hash | ✓ | 1 |
| 238146b3-b9c6-4e92-94fc-466bddc340d8.png | hash | ✓ | 1 |
| 903b996d-fb7c-4ac7-9116-d64b5f6cbaa9.jpg | hash | ✓ | 1 |
| 12f255dd-75ae-4408-86a9-bcd8e55ea610.jpg | hash | ✓ | 1 |
| b9168089-cf01-48f4-9631-fa36436c0057.jpeg | hash | ✓ | 1 |
| 3df748ae-c155-404c-9d78-dd7c7c761f41.jpg | hash | ✓ | 1 |
| c7d4c5ac-4701-4180-a224-9f8c106badf9.jpg | hash | ✓ | 1 |
| 2fd0c675-78fd-49a2-88b8-bb887ad70639.jpg | hash | ✓ | 1 |
| 04f62ba0-ae96-4c03-93cc-d51e85360ac8.png | hash | ✓ | 1 |
| 9c88e121-cda4-4228-8c13-a6b956a00228.jpeg | hash | ✓ | 1 |
| 8b5e5447-34a4-4f7f-8a36-3b6053dd637b.jpg | hash | ✓ | 1 |
| c6020d14-1459-454f-93de-8d345eac4770.jpg | hash | ✓ | 1 |
| dd148a1d-006c-4d97-a4e8-69a3883b9f55.jpg | hash | ✓ | 1 |
| 4b214b25-d9bd-4218-9c34-17b6c84dbc66.png | hash | ✓ | 1 |
| 53fdb0be-71ee-49f7-9ca6-7ca3b9360e0d.jpeg | hash | ✓ | 1 |
| da505cf8-75b9-421a-b1c1-b04f1fde5265.png | hash | ✓ | 1 |
| 2ec15a6d-bcb1-449f-ad64-606385304516.jpg | hash | ✓ | 1 |
| 434dc7f3-159e-486e-b63e-e66db10bf464.jpg | hash | ✓ | 1 |
| 472373c9-dd76-480b-a1b3-fc4728e4334e.jpg | hash | ✓ | 1 |
| c1867516-c80f-42d4-8dd7-c234a51b0d61.jpg | hash | ✓ | 1 |
| 728789e8-9cbd-4dde-a794-321b5a9538b7.webp | hash | ✓ | 1 |
| 6a43bded-a090-47a0-bf24-78818515984c.jpeg | hash | ✓ | 1 |
| 96f0599a-44ec-4788-b546-b27716609334.jpg | hash | ✓ | 1 |
| 288606d8-cf6c-42bd-b246-689aa2dff3e2.jpeg | hash | ✓ | 1 |
| 85c939fe-157a-4ebf-9ed3-b42c4229237c.jpeg | hash | ✓ | 1 |
| 07255b3e-0a97-4a1a-af36-53bf44d910a4.jpg | hash | ✓ | 1 |
| 236f923c-1e4e-4200-8c35-a58a99163a58.jpg | hash | ✓ | 1 |
| 5a77c55d-cb31-49be-aa88-f6ad4893b17c.jpg | hash | ✓ | 1 |
| 53f11c8d-4eb0-487d-9ee6-009a5ad6c2cf.jpg | hash | ✓ | 1 |
| 931ed51a-36cf-4559-9066-2fb7eb47d017.webp | hash | ✓ | 1 |
See Accessibility tab for detailed alt text quality analysis.
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Why this matters
Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.
Source: Google Image SEO
A+Canonical URLProperly configuredPASS
Canonical URL
Properly configured
Properly configured
Info::
Canonical tag present
Got: https://www.nzz.ch
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://nzz.ch Canonical https://www.nzz.ch Match Self-referencing (correct) Target 200 ✓
A+Meta TagsTitle: 67 charsPASS
Meta Tags
Title: 67 chars
Title: 67 chars
Info::
Page title is set
Got: NZZ – Neue Zürcher Zeitung | Aktuelle News, Hintergründe & mehr
Info::
Title is 67 characters — may be truncated in search results
Title
"NZZ – Neue Zürcher Zeitung | Aktuelle News, Hintergründe & mehr"
67 characters Will truncate
Robots: Indexable (no restrictions)
AContent Depth2927 words, DifficultPASS
Content Depth
2927 words, Difficult
2927 words, Difficult
Info::
Page has 2927 words — good depth for search engines
Info::
Text-to-HTML ratio is 2%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 12)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 12
Text-to-HTML Ratio
2% text 98% HTML
21 KB / 912 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Why this matters
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
A+Internal Links176 internal, 125 externalPASS
Internal Links
176 internal, 125 external
176 internal, 125 external
Info::
176 internal links (58%)
Info::
100% of links use descriptive anchor text
Info::
Page has 301 links — consider reducing
Info::
176 internal / 125 external links
Link Distribution
58% internal (176) 42% external (125)
Anchor Text Quality
301 Descriptive
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | /wirtschaft/harvard-oekonomin-warnt-vor-den-folgen-der-aktuellen-krise-einen-weltweit-sinkenden-lebensstandard-halte-ich-fuer-moeglich-ld.1933785 | 3 |
| 2 | /international/dann-brachten-die-iraner-energy-drinks-eine-amerikanische-diplomatin-erinnert-sich-an-die-erfolgreichen-zeiten-der-atomverhandlungen-mit-teheran-ld.1933969 | 2 |
| 3 | https://bellevue.nzz.ch/ld.1932561 | 2 |
| 4 | /schweiz/das-bundesgericht-hat-entschieden-die-abstimmung-ueber-die-e-id-wird-nicht-wiederholt-ld.10003463 | 2 |
| 5 | / | 2 |
| 6 | /international/die-europaeer-bereiten-die-sicherung-der-strasse-von-hormuz-vor-und-wollen-damit-ein-signal-an-trump-senden-ld.1933756 | 2 |
| 7 | /zuerich/zuerichsee-wir-lieben-dich-vor-allem-seit-du-sauber-bist-ld.10003438 | 2 |
| 8 | /meinung/golfstaaten-im-iran-krieg-warum-sie-auf-eskalation-verzichten-ld.1933426 | 2 |
| 9 | /nzz-am-sonntag | 2 |
| 10 | /sport/eishockey/der-freigestellte-nationaltrainer-patrick-fischer-erfaehrt-auch-solidaritaet-eine-rueckkehr-ist-trotzdem-ausgeschlossen-ld.1934417 | 2 |
Top External Domains
| Domain | Links |
|---|---|
| www.nzz.ch | 25 |
| spiele.nzz.ch | 14 |
| abo.nzz.ch | 12 |
| themarket.ch | 9 |
| bellevue.nzz.ch | 9 |
| sustainableswitzerland.ch | 8 |
| jobs.nzz.ch | 3 |
| unternehmen.nzz.ch | 3 |
| www.moneyhouse.ch | 2 |
| shop.nzz.ch | 2 |
A+Schema Markup Audit2 schema types detectedPASS
Schema Markup Audit
2 schema types detected
Rich result eligibility
BreadcrumbList Eligible
Breadcrumb trail
Detected schema types
BreadcrumbList json-ld → Breadcrumb trail1/1 required
Required fields (Google)
- itemListElement — Required — the breadcrumb chain renders nothing without this
NewsMediaOrganization json-ld 0/0 required
Missing schema opportunities
- easy
FAQPage
Page has Q&A-style content (questions in headings) that could be marked up as FAQPage
FAQ rich results take 2-3× more SERP real estate
- moderate
VideoObject
Page embeds video content that could be marked up as VideoObject
Videos appear in the video carousel and have a thumbnail badge
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.