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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
95
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

59/100

Site name appears as

Page titleLinkedin
og:site_namePLOS
twitter:site@plos
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:description is long (202 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 202 chars Expected: 55–200 chars
URL: 202 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

plos.org

Leading the future of open science publishing - PLOS

Discover how we are transforming scholarly publishing with a mission-driven commitment to open science, research integrity, and innovation that benefits researchers, institutions, and society worldwide.

Preview quality · Twitter/X B · 80/100

Description will be truncated (202 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • Description will be truncated on Twitter/X (202 chars, max 200)

    → Tighten the description to ≤200 characters

PLOS.ORG

Leading the future of open science publishing - PLOS

Discover how we are transforming scholarly publishing with a mission-driven commitment to open science, research integrity, and innovation that benefits researchers, institutions, and society worldwide.

Preview quality · Facebook A+ · 95/100

Description will be truncated (202 chars / 155 max)

  • og:title — Leading the future of open science publishing - PLOS
  • og:description — Discover how we are transforming scholarly publishing with a mission-driven commitment to open science, research inte...
  • og:image — https://plos.org/wp-content/uploads/2024/12/Images-1200x628px-web-page-feature-image-LEAF.png
  • og:type — website
  • og:url — https://plos.org/
  • og:site_name — PLOS

  • Description will be truncated on Facebook (202 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (1200×628)

    → Upload an image ≥1200×630 for the large preview card

Leading the future of open science publishing - PLOS

plos.org

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (202 chars / 150 max)

  • og:title — Leading the future of open science publishing - PLOS
  • og:description — Discover how we are transforming scholarly publishing with a mission-driven commitment to open science, research inte...
  • og:image — https://plos.org/wp-content/uploads/2024/12/Images-1200x628px-web-page-feature-image-LEAF.png

  • Description will be truncated on LinkedIn (202 chars, max 150)

    → Tighten og:description to ≤150 characters

plos.org

Leading the future of open science publishing - PLOS

Discover how we are transforming scholarly publishing with a mission-driven commitment to open science, research integrity, and innovation that benefits researchers, institutions, and society worldwide.

Preview quality · Slack A+ · 100/100
  • og:title — Leading the future of open science publishing - PLOS
  • og:description — Discover how we are transforming scholarly publishing with a mission-driven commitment to open science, research inte...
  • og:image — https://plos.org/wp-content/uploads/2024/12/Images-1200x628px-web-page-feature-image-LEAF.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https:\/\/plos.org\/",
      "url": "https:\/\/plos.org\/",
      "name": "Leading the future of open science publishing - PLOS",
      "isPartOf": {
        "@id": "https:\/\/plos.org\/#website"
      },
      "about": {
        "@id": "https:\/\/plos.org\/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https:\/\/plos.org\/#primaryimage"
      },
      "image": {
        "@id": "https:\/\/plos.org\/#primaryimage"
      },
      "thumbnailUrl": "https:\/\/plos.org\/wp-content\/uploads\/2024\/12\/Images-1200x628px-web-page-feature-image-LEAF.png",
      "datePublished": "2024-12-04T21:24:49+00:00",
      "dateModified": "2025-04-22T12:51:14+00:00",
      "description": "Discover how we are transforming scholarly publishing with a mission-driven commitment to open science, research integrity, and innovation that benefits researchers, institutions, and society worldwide.",
      "breadcrumb": {
        "@id": "https:\/\/plos.org\/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https:\/\/plos.org\/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https:\/\/plos.org\/#primaryimage",
      "url": "https:\/\/plos.org\/wp-content\/uploads\/2024\/12\/Images-1200x628px-web-page-feature-image-LEAF.png",
      "contentUrl": "https:\/\/plos.org\/wp-content\/uploads\/2024\/12\/Images-1200x628px-web-page-feature-image-LEAF.png",
      "width": 1200,
      "height": 628
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/plos.org\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/plos.org\/#website",
      "url": "https:\/\/plos.org\/",
      "name": "PLOS",
      "description": "Opening Science",
      "publisher": {
        "@id": "https:\/\/plos.org\/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https:\/\/plos.org\/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https:\/\/plos.org\/#organization",
      "name": "PLOS",
      "url": "https:\/\/plos.org\/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https:\/\/plos.org\/#\/schema\/logo\/image\/",
        "url": "https:\/\/plos.org\/wp-content\/uploads\/2021\/04\/PLOS-logo_300px-wide_navy.png",
        "contentUrl": "https:\/\/plos.org\/wp-content\/uploads\/2021\/04\/PLOS-logo_300px-wide_navy.png",
        "width": 944,
        "height": 620,
        "caption": "PLOS"
      },
      "image": {
        "@id": "https:\/\/plos.org\/#\/schema\/logo\/image\/"
      },
      "sameAs": [
        "https:\/\/www.facebook.com\/plos.org\/",
        "https:\/\/x.com\/plos"
      ]
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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