Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 2 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

37/100

Site name appears as

Page title	tiktok icon
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
No social share image — shared links render as bare URLs
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
og:image missing
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Open Graph

Action

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:image

The og:image tag provides a preview image for social sharing.

Missing og:url

The og:url tag specifies the canonical URL for the shared content.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

No image set

psu.edu

The Pennsylvania State University

Penn State is a Pennsylvania-based, top-ranked public university that educates students worldwide. Learn more about Penn State degree programs and research.

Preview quality · Twitter/X C · 65/100

twitter:card — summary
twitter:title — The Pennsylvania State University
twitter:description — Penn State is a Pennsylvania-based, top-ranked public university that educates students worldwide. Learn more about P...
twitter:image — Add twitter:image — preview card without an image looks broken

No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

PSU.EDU

The Pennsylvania State University

Penn State is a Pennsylvania-based, top-ranked public university that educates students worldwide. Learn more about Penn State degree programs and research.

Preview quality · Facebook F · 30/100

Description will be truncated (156 chars / 155 max)

og:title — The Pennsylvania State University
og:description — Penn State is a Pennsylvania-based, top-ranked public university that educates students worldwide. Learn more about P...
og:image — Add og:image — preview card without an image looks broken
og:type — website
og:url — Add og:url — Recommended — canonical URL for the share
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Description will be truncated on Facebook (156 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)

No image set

The Pennsylvania State University

psu.edu

Preview quality · LinkedIn D · 60/100

Description will be truncated (156 chars / 150 max)

og:title — The Pennsylvania State University
og:description — Penn State is a Pennsylvania-based, top-ranked public university that educates students worldwide. Learn more about P...
og:image — Add og:image — preview card without an image looks broken

Description will be truncated on LinkedIn (156 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

psu.edu

The Pennsylvania State University

Penn State is a Pennsylvania-based, top-ranked public university that educates students worldwide. Learn more about Penn State degree programs and research.

Preview quality · Slack B · 80/100

og:title — The Pennsylvania State University
og:description — Penn State is a Pennsylvania-based, top-ranked public university that educates students worldwide. Learn more about P...
og:image — Add og:image — preview card without an image looks broken

No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 58/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

Structured Data

Action

1 JSON-LD block(s) found — some improvements recommended.

REVIEW

1 JSON-LD block(s) found — some improvements recommended.

Malformed JSON-LD block #1

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : CollegeOrUniversity

0 properties Invalid

Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

[
  {
    "@context": "https://schema.org",
    "@type": "CollegeOrUniversity",
    "@id": "https://www.psu.edu/#organization",
    "name": "The Pennsylvania State University",
    "alternateName": "Penn State University",
    "url": "https://www.psu.edu/",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.psu.edu/psu-edu-assets/images/shared/psu-mark.svg",
      "width": 600,
      "height": 60
    },
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "201 Old Main",
      "addressLocality": "University Park",
      "addressRegion": "PA",
      "postalCode": "16802",
      "addressCountry": "US"
    },
    "email": "admissions@psu.edu",
    "faxNumber": "814-863-7590",
    "telephone": "814-865-4700",
    "sameAs": [
      "https://www.facebook.com/pennstate",
      "https://twitter.com/penn_state",
      "https://www.instagram.com/pennstate/",
      "https://www.linkedin.com/school/penn-state-university/",
      "https://www.youtube.com/pennstate"
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "name": "Discover Penn State",
    "description": "Penn State is a major, public, research-I university serving Pennsylvania and the global community. Learn more about our undergraduate, graduate, and doctoral degree programs.",
    "url": "https://www.psu.edu/",
    "inLanguage": "en-US"
  },
  {
    "@context": "https://schema.org",
    "@type": "ItemList",
    "name": "Latest News",
    "description": "",
    "numberOfItems": 4,
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "item": {
          "@context": "https://schema.org",
          "@type": "NewsArticle",
          "headline": "3D-printed brain sensors may unlock personalized neural monitoring",
          "url": "https://www.psu.edu/news/research/story/3d-printed-brain-sensors-may-unlock-personalized-neural-monitoring",
          "datePublished": "2026-04-17T13:32:36.415Z",
          "dateModified": "2026-04-17T13:32:36.415Z",
          "author": {
            "@type": "Organization",
            "name": "Penn State News"
          },
          "image": "https://images.ctfassets.net/ni9rh5nu0d99/fAvwyk1iBbfwmQJIy4LiA/7a1749728e87c263cc2f0e5d0de60efd/brain-scan.jpg"
        }
      },
      {
        "@type": "ListItem",
        "position": 2,
        "item": {
          "@context": "https://schema.org",
          "@type": "NewsArticle",
          "headline": "Prompt coaching tool raises user awareness of bias in generative AI systems",
          "url": "https://www.psu.edu/news/research/story/prompt-coaching-tool-raises-user-awareness-bias-generative-ai-systems",
          "datePublished": "2026-04-17T13:32:29.441Z",
          "dateModified": "2026-04-17T13:32:29.441Z",
          "author": {
            "@type": "Organization",
            "name": "Penn State News"
          },
          "image": "https://images.ctfassets.net/ni9rh5nu0d99/2kGpzbr9PuwzUao4YRYHa0/b9f72575e06d04b914f6fd2bd305faef/prompt-coach-output.jpg"
        }
      },
      {
        "@type": "ListItem",
        "position": 3,
        "item": {
          "@context": "https://schema.org",
          "@type": "NewsArticle",
          "headline": "Bone cancer drug clinical trial for children, young adults launches",
          "url": "https://www.psu.edu/news/medicine/story/bone-cancer-drug-clinical-trial-children-young-adults-launches",
          "datePublished": "2026-04-17T13:32:25.508Z",
          "dateModified": "2026-04-17T13:32:25.508Z",
          "author": {
            "@type": "Organization",
            "name": "Penn State News"
          },
          "image": "https://images.ctfassets.net/ni9rh5nu0d99/4kBxkc7H4N4FF3TIIGozfq/f1f5d1601151b0b22ff4d776b679d576/bone-cancer-help.jpg"
        }
      },
      {
        "@type": "ListItem",
        "position": 4,
        "item": {
          "@context": "https://schema.org",
          "@type": "NewsArticle",
          "headline": "Plant scientists receive $1.96M NIH grant to study plant-bacteria partnerships",
          "url": "https://www.psu.edu/news/research/story/plant-scientists-receive-196m-nih-grant-study-plant-bacteria-partnerships",
          "datePublished": "2026-04-17T13:32:20.834Z",
          "dateModified": "2026-04-17T13:32:20.834Z",
          "author": {
            "@type": "Organization",
            "name": "Penn State News"
          },
          "image": "https://images.ctfassets.net/ni9rh5nu0d99/1uarSRB6xeZD9u7BxUSCuK/21f67929ad351034c1d5534f565727a4/plant-science-news.jpg"
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "ItemList",
    "name": "Unlimited Opportunities",
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "$1.44B"
      },
      {
        "@type": "ListItem",
        "position": 2,
        "name": "Top 6%"
      },
      {
        "@type": "ListItem",
        "position": 3,
        "name": "800K+"
      }
    ],
    "numberOfItems": 3
  }
]

Links

164 links checked, 162 healthy, 2 broken

PASS

164 links checked, 162 healthy, 2 broken

162 of 164 links are healthy

Broken link: https://www.linkedin.com/school/penn-state-university/

Found in <a href>. Returns HTTP 999.

Got: HTTP 999

Broken link: https://libraries.psu.edu/

Found in <a href>. Get "https://libraries.psu.edu/": read tcp 141.227.188.193:47538->146.186.106.182:443: read: connection reset by peer

Got: unreachable

164 total 161 healthy 2 broken 1 redirects

Broken Links (2)

Status	URL	Found in	Error
999	https://www.linkedin.com/school/penn-state-univers...	`<a>`	HTTP 999
ERR	https://libraries.psu.edu/	`<a>`	Get "https://libraries.psu.edu/": read t...

Redirects (1)

URL	Destination	Found in	Hops
https://www.psu.edu/news/	https://www.psu.edu/news/	`<a>`	0

200 https://psu.edu/_next/static/media/1e41be92c43b3255-s.p.woff... <link>

200 https://psu.edu/_next/static/media/b27221386d567033-s.p.woff... <link>

200 https://psu.edu/_next/static/media/dc1a31dd116e0329-s.p.woff... <link>

200 https://psu.edu/_next/static/media/fb1cc161d0747b3d-s.p.woff... <link>

200 https://images.ctfassets.net/p7x3ai5plaz1/1wVBvFkhF0ArrdaMlz... <link>

200 https://psu.edu/_next/static/css/4a88a4130ecd0838.css <link>

200 https://psu.edu/_next/static/css/666785ae41fb2366.css <link>

200 https://psu.edu/_next/static/css/0c003ca29e796b84.css <link>

200 https://psu.edu/_next/static/css/851e9a401aa65c8a.css <link>

200 https://psu.edu/_next/static/css/f4e28bc3d4c3174f.css <link>

200 https://psu.edu/_next/static/chunks/webpack-520e0a68887375a1... <link>

200 https://connect.facebook.net/signals/config/2095060143879058... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-4YY6NWZJSM&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-15529822&cx=c... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-982386578&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-870914452&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-6108309&cx=c&... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-P3SBL5 <script>

200 https://psu.edu/_next/static/chunks/1dd3208c-5dda107b194ce16... <script>

200 https://psu.edu/_next/static/chunks/1528-f6ff037bf6a98646.js <script>

200 https://psu.edu/_next/static/chunks/main-app-420abd7798f6e17... <script>

200 https://psu.edu/_next/static/chunks/2306-f2d1f285c1633282.js <script>

200 https://psu.edu/_next/static/chunks/8146-4edd96498d5fe42c.js <script>

200 https://psu.edu/favicon.ico <link>

200 https://psu.edu/_next/static/chunks/polyfills-42372ed130431b... <script>

200 https://psu.edu/_vercel/insights/script.js <script>

200 https://psu.edu/_vercel/speed-insights/script.js <script>

200 https://static.hotjar.com/c/hotjar-380178.js?sv=6 <script>

200 https://mx.technolutions.net/ping?id=dc58a323-d9b3-ada2-8c5c... <script>

200 https://raise.psu.edu <a>

200 https://psu.edu/admission <a>

200 https://universityethics.psu.edu/reporting-at-penn-state <a>

200 https://psu.edu/ <a>

200 https://psu.edu/academics <a>

200 https://psu.edu/academics/undergraduate <a>

200 https://psu.edu/academics/undergraduate/majors <a>

200 https://psu.edu/academics/undergraduate/honors-programs <a>

200 https://psu.edu/academics/undergraduate/online-learning <a>

200 https://psu.edu/academics/graduate <a>

200 https://bulletins.psu.edu/graduate <a>

200 https://dickinsonlaw.psu.edu/jd-admissions <a>

200 https://med.psu.edu/education <a>

200 https://www.worldcampus.psu.edu <a>

200 https://psu.edu/academics/colleges <a>

200 https://psu.edu/academics/campuses <a>

200 https://global.psu.edu <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.